Aishwarya Urmila Mohapatra
New Delhi
Overview
1
1
year of professional experience
Work History
Performance Marketing Executive
Warehouse By Mudita
06.2025 - 08.2025
- Customer Journeys & Retention - Drove integrated Meta, Google Ads, E-Mail, WhatsApp, and SMS campaigns, boosting repeat purchases by 10% and prepaid orders by 5%.
- Cohort & Segmentation Analysis - Built a 4-grid intent × frequency framework in HubSpot, optimizing ad and CRM targeting, and improving retention by 7%.
- Campaign Optimisation - Analysed purchase and payment behaviour to refine remarketing funnels and audience targeting, reducing RTO by 6% and driving stronger cross-sell/upsell conversions.
- Collabpration for Imoactful Campaigns - Partnered with design, content, and luxury brand teams to manage high-performing Meta & Google Ad Accounts, increasing CTR by 1% and retention by 6%.
- Execution & Calender Management - Managed campaign calendars integrating ads with CRM touchpoints, ensuring consistency and achieving 2.9x ROAS while lowering CAC by 12%.
Marketing Associate
Digi Sidekick
06.2024 - 04.2025
- Customer Journey Mapping (CRM Contribution): Designed campaign flows for churn prevention, reducing drop-offs and improving engagement through data-driven retention strategies.
- Campaign & Segmentation: Spearheaded growth for multiple D2C fashion/lifestyle brands, driving 35-45% higher conversions while minimizing churn rate and optimising ROI.
- Collaboration & Impact: Onboarded Lenskart as a key client, developing CRM-led retention workflows and prepaid incentive campaigns that reduced RTO by 11% and boosted repeat purchase rate by 19%, contributing to a 28-36% uplift in ROAS across Meta & Google Ad Accounts.
- Data-Driven Optimisation - Leveraged HubSpot CRM and performance data from ads and social platforms to refine audience segmentation and lookalike targeting, improving campaign efficiency by 25-32% and increasing CLV.
- Execution at Scale - Deployed WhatsApp remarketing and retention campaigns, achieving over 2% CTR, driving 15K-20K weekly website visits, and strengthening acquisition-to-loyalty journeys.
- Marketing Agency
Education
Master of Fashion Management - undefined
National Institute of Fashion Technology
01.2025
B.Des. - Textile Designing
KIIT University
01.2023
Skills
- Microsoft Office
- Market Research and Analysis
- CRM
- Website Development
- Meta Ads
- Google Ads
- Google Analytics
- Effective Communication
- Listening
- Negotiations
- Stakeholder Management
- Business Acumen
- Agility
- Change Management
- Understanding of Consumer Behaviour
- Problem Solving Approach
Personal Information
Title: Performance Marketing Executive
Timeline
Performance Marketing Executive
Warehouse By Mudita
06.2025 - 08.2025
Marketing Associate
Digi Sidekick
06.2024 - 04.2025
Master of Fashion Management - undefined
National Institute of Fashion Technology
B.Des. - Textile Designing
KIIT University