Chethankumar T S
CK Performance Marketer
Mysuru,Karnataka
Summary
Results-driven Performance Marketing Executive with 3+ years of experience in planning, executing, and optimizing high-budget digital campaigns across Google Ads and Meta Ads. Experienced in lead generation, sales campaign, app marketing and performance optimization for real estate, quick-commerce and retail brands. Proficient in Google Ads, Meta Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), campaign optimization, conversion tracking, audience segmentation, and data-driven decision-making. Proven ability to improve ROAS, reduce CAC/CPA, scale campaign performance and deliver measurable business growth through strategic media planning and continuous optimization.
Overview
3
3
years of professional experience
Work History
Performance Marketing Executive
WPP Media Pvt. Ltd.
06.2025 - Current
- Plan, execute and optimize performance marketing campaigns across Google Ads and Meta Ads for a leading premium retail brand, driving online sales and revenue growth.
- Managing a monthly marketing budget of 1.5 to 2 crores across Google and meta platforms.
- Manage full-funnel campaigns across Search, Shopping, Performance Max, Display, and Meta Sales campaigns, focusing on maximizing ROAS and overall campaign efficiency.
- Monitor and optimize campaign performance using key performance indicators such as ROAS, CPA, CTR, CPC, conversion rate to improve business outcomes.
- Conduct audience analysis, keyword optimization and A/B testing of creatives to enhance performance and increase conversions.
- Analyze campaign insights and prepare performance reports with actionable recommendations.
Digital Marketing Analyst
Grank Digital Services Pvt. Ltd.
12.2023 - 06.2025
- Planned and executed Google Ads and Meta Ads campaigns for multiple real estate clients, contributing to a 20% increase in qualified lead generation.
- Executed keyword research, audience targeting, remarketing strategies, and A/B testing to improve lead quality and reduce cost per acquisition (CPA).
- Implemented conversion tracking and performance reporting to measure campaign effectiveness and support business decision-making.
- Worked closely with clients and cross-functional teams to develop digital marketing strategies aligned with lead generation and business growth objectives.
Junior Digital Strategist
Valueleaf Services Pvt. Ltd.
04.2023 - 11.2023
- Managed and optimized paid media campaigns across multiple DSP platforms to improve campaign performance and client satisfaction.
- Executed digital marketing strategies focused on brand awareness, audience engagement, and campaign optimization.
- Served as the primary point of contact (POC) for the in-house Whistle Feed platform, ensuring smooth campaign execution and stakeholder communication.
- Analyzed campaign performance and prepared actionable insights to improve marketing effectiveness and campaign outcomes.
Education
Bachelor of Engineering - Mechanical Engineering
Bahubali College of Engineering
Skills
- Google Ads
- Meta Ads
- Native Ads
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Appsflyer
- Adobe Analytics
- Lead Generation
- App Marketing
- Campaign Optimization
- Audience Segmentation
- A/B Testing
- Remarketing
- Budget Management
- Microsoft Excel
- Microsoft Office
Timeline
Performance Marketing Executive
WPP Media Pvt. Ltd.
06.2025 - Current
Digital Marketing Analyst
Grank Digital Services Pvt. Ltd.
12.2023 - 06.2025
Junior Digital Strategist
Valueleaf Services Pvt. Ltd.
04.2023 - 11.2023
Bachelor of Engineering - Mechanical Engineering
Bahubali College of Engineering