Ajay Bhadoria
Analytics Manager
Gurgaon
Summary
Working in data Science and Digital Analytics with 15+ years’ experience & Drive scope, resourcing, and prioritization of activities in Agile project execution. Reliable Analytics Manager known for helping clients translate business and financial goals into actionable data management plans. Bridges gaps between technical and non-technical personnel. Provider of holistic, beneficial analytics oversight for clients of all sizes in all areas of interest. Accountability for sprint structuring and planning and managing the team to ensure delivery also engagement with top level management and sharing data insights to build strategy using, predictive Modelling, Machine Learning and text Mining, Quantitative & Qualitative analysis, Sentiment Analysis, Web Analytics, Marketing Analytics and Customer Analytics, Digital analytics, Google analytics etc.
I have used Machine Learning Algorithms such as Linear Regression, Logistic Regression, Support Vector Machines, Neural Networks, Arima forecasting, Random Forests, Market Basket, Decision Tree etc.
I worked as an understanding of statistical models to optimize customer lifecycle, e-club & Loyalty marketing and various areas of behaviour prediction and forecasting. Conduct Regression, factor analysis, multivariate analysis correlation, clustering, conjoint analysis, and investigations in response to key business questions.
Overview
19
19
years of professional experience
Work History
Analytics Manager
Replicon
Gurgaon
04.2021 - 03.2024
- Enhanced customer segmentation by integrating demographic and behavioral data, improving targeted marketing efforts.
- Automated reporting processes using visualization tools such as Tableau, increasing efficiency and enabling real-time insights for stakeholders
Implemented machine learning algorithms to predict customer churn rates, informing proactive retention strategies that improved customer loyalty - Automated reporting processes using visualization tools such as Tableau, increasing efficiency and enabling real-time insights for stakeholders.
- Optimized current reporting process & insights by leveraging advanced analytics models that identified bottlenecks and inefficiencies in existing processes.
- Implemented machine learning algorithms to predict customer churn rates, informing proactive retention strategies that improved customer loyalty.
- Working on Forecasting using machine learning techniques, worked on Google Analytics, AdWords, Bing, using machine learning model to build Customer life time value, churn, funnel analysis, customer acquisition model, data manipulation, transforming data, Insides Campaign Analysis, Keyword Analysis, PPC, lift Analysis, Customer Survival Analysis, PPC Analytics, Customer Segment, Python, SQL, Drill, Advance EXCEL, Qlik View, Tableau, Basic knowledge of Hadoop Framework like Hive, Salesforce, Google Cloud
- Enhanced customer segmentation by integrating demographic and behavioral data, improving targeted marketing efforts
- Identified opportunities for cost savings through thorough analysis of financial data, reducing operational expenses
Lead Data Scientist
Harman Connected Services
11.2016 - 04.2021
- Execution of projects and programs to deliver analytics products
- Delivered actionable insights from complex datasets through effective communication with key stakeholders across various departments
- Worked on analysis Incremental lift in sales and visits for restaurants due to email promotional campaigns using Mixed Effect models
- Analyses Lifetime value and ROI of Email membership by building linear and logistic regression models.
- Implemented customer segmentation for different clients using demographic and behavioral data through Hierarchical clustering and further visualize Trade Area of DMAs
- Assisted in implementing matching algorithm to match POS transactions with digital engagement data (30m+ club members), increasing match rate by 25% - 30%.
- Analyses Lifetime value and ROI of Email membership by building linear and logistic regression models.
- Mentored junior team members, contributing to their professional growth and development as successful data scientists
Senior Data Analyst
Serco (Worked for Flipkart)
09.2015 - 11.2016
- Data Cleaning, Predictive Analytics, experimental design, Decision Tree, Regression, Data mining techniques, text mining, Social media analysis (sentiment analysis, topic modelling etc.),Cost Analysis (Cost analysis for Different Source’s & channels)
- Optimized database performance, implementing indexing strategies and partitioning techniques to reduce query times.
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
- Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making purposes.
Data Scientist
Tatras
09.2013 - 08.2015
- Developing and leveraging analytics to provide consumer insight, marketing value and inform product decisions. Using statistics such as Linear and non-linear modelling, Predictive Analytics, experimental design, decision tree, time series forecasting, multivariate methods, analysis of variance, inferential statistics, data mining techniques. Understanding Trend and find the loop point on it and come out with solution. Using R, Advance Excel, SQL
- Incorporated natural language processing techniques to analyze unstructured text data, revealing critical customer sentiment patterns.
- Enhanced data-driven decision making by implementing machine learning models and algorithms.
- Cleaned transformed, and analyzed large datasets to uncover hidden trends and patterns for actionable insights.
- Mentored junior team members in best practices for data science methodologies, fostering a culture of continuous improvement.
- Automated repetitive tasks using scripting languages such as Python or R, saving time during the analytical process significantly.
- Translated business requirements into data-driven solutions, providing value-added insights that directly contributed to the organization''s strategic goals.
- Participated actively in interdisciplinary teams'' work integrating domain knowledge from marketing, sales or finance departments into the analytical process.
- Analyzed large datasets to identify trends and patterns in customer behaviors.
Senior Executive
Aegis Limited
09.2010 - 08.2012
- Worked as a Analyst with all telecom circles in India. I was involved in collecting data, preparation & analysis for decision making. Preparing BI Reports & analysis using Airtel CRM, Info touch & Unified Customer Management System.
- Streamlined operations to maximize business efficiency and profits.
- Enhanced customer satisfaction ratings through implementation of targeted programs aimed at addressing specific areas of concern identified via research and surveys.
- Strengthened stakeholder relationships with regular communication, resulting in improved alignment on strategic initiatives.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Senior Executive
Bharti Airtel
09.2005 - 08.2010
- I worked as Analyst, and worked extensively on New Product Design, Promotion, and market Research for Business Sales
- Market analysis for new product
- Understand sentiment and identify social influencers
- Analyses structured and unstructured content to predict the likelihood of churn
- Drive revenue through personalized offers and tailored bundles.
- Market Research Projects, Campaign Analysis
- SEO & SEM. PLA, PPC,KEYWORD ANALYSIS
Education
MBA - Specialisation in Analytics
IIM Indore
Indore 04.2001 -
M.com - Statistics
Jiwaji University
Jiwaji University 04.2001 -
B.com - Business ,Economics ,Fiance,statistics
Jiwaji University
Jiwaji University 04.2001 -
Higher Secondary - Maths,fiance Computer,Business,economics,statistic
Kendriya Vidyalaya
C.B.S.E 04.2001 -
Senior Secondary - All Subject
Kendriya Vidyalaya
Kendriya Vidyalaya 04.2001 -
Skills
Data science & Advanced analytics
Timeline
Analytics Manager
Replicon
04.2021 - 03.2024
Lead Data Scientist
Harman Connected Services
11.2016 - 04.2021
Senior Data Analyst
Serco (Worked for Flipkart)
09.2015 - 11.2016
Data Scientist
Tatras
09.2013 - 08.2015
Senior Executive
Aegis Limited
09.2010 - 08.2012
Senior Executive
Bharti Airtel
09.2005 - 08.2010
MBA - Specialisation in Analytics
IIM Indore
04.2001 -
M.com - Statistics
Jiwaji University
04.2001 -
B.com - Business ,Economics ,Fiance,statistics
Jiwaji University
04.2001 -
Higher Secondary - Maths,fiance Computer,Business,economics,statistic
Kendriya Vidyalaya
04.2001 -
Senior Secondary - All Subject
Kendriya Vidyalaya
04.2001 -
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