Ajay Gaur
New Delhi
Summary
Product marketing manager with extensive experience in life science marketing and strategic business development across India. Achieved double-digit sales growth through targeted campaigns, product launches, and technical roadshows. Expertise in government tendering, key account management, and digital marketing strategy, leading to high-value deals with central labs and research centers. Proven ability to identify market opportunities and develop strategic partnerships, consistently delivering results through innovative sales strategies.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Product Marketing Manager-Instruments & Automation
Eppendorf India Pvt Ltd,
03.2026 - Current
- Successfully implement a go-to-market strategy.
Enhance positioning and messaging for the automation portfolio, leading to increased market penetration.
Enable sales teams through comprehensive training and support, driving higher sales performance.
Deliver critical market intelligence and competitive insights, strengthening strategic positioning.
Foster effective cross-functional collaboration, ensuring cohesive project execution.
Regional Marketing Manager - INDIA/MEA
Eppendorf India Pvt. Ltd.
New Delhi
03.2023 - 12.2025
- Directed marketing strategy and execution for incubators, shakers, freezers, and digital solutions across India and MEA.
- Designed and executed targeted regional campaigns, achieving consistent double-digit sales growth.
- Spearheaded product launches, Kaizen summits, and technical roadshows to increase brand visibility.
- Created sales enablement tools, emailers, and social media content for research and biopharma sectors.
- Facilitated webinars, key opinion leader programs, and quarterly business reviews (QBRs).
Business Development Manager - Biosafety & Imaging
Eppendorf India Pvt. Ltd.
02.2020 - 03.2023
- Drove business expansion for Vilber and CleanAir product lines (Gel/Chemidoc and BSCs).
- Enabled pan-India sales training and tender specification development for government accounts.
- Secured high-value institutional deals with central labs, CROs, and academic research centers.
- Strengthened cross-selling and channel partner networks, improving regional sales penetration.
Branch Manager - North India
Esco Biotech Pvt. Ltd.
03.2008 - 01.2020
- Supported expansion of esco's market presence in North India by managing sales service tenders and channel partners.
- Assisted in driving revenue growth through effective selling of BSCS CO2 incubators, freeze dryers, sonicators, ultrasonic cleaners, water baths, freezers, and fume hoods.
- Facilitated product installations, customer onboarding, and training for leading research institutes.
Customer Support Executive
Beckman Coulter / Unigenetics Inc.
04.2007 - 03.2008
- Delivered technical support for Ultrasonicators, ultrasonic cleaners, Ultracentrifuges, and MALDI-TOF systems, ensuring service excellence and client satisfaction.
Education
M.Sc. - Biotechnology (Hons)
Amity University
Noida01-2006
B.Sc. - Biotechnology (Hons)
Amity University
Noida01-2004
Skills
- Life science marketing
- Strategic business development
- Government tendering and specification drafting
- Product launches and regional marketing
- Key account management
- Digital marketing strategy
- Event planning and execution
- Market intelligence and positioning
- Biosafety cabinets
- Centrifuges
- Shakers
- Ultrasonic cleaners
- Ultrasonicators
- Freeze Drysers
- ULT freezers
- Chemidoc systems
- Animal imaging systems
- Air decontamination units
- Fume hoods
- Market analysis
- Competitive positioning
- Digital marketing
- Sales strategy
Certification
- Project Management Essentials - PMI
- Biosafety Training - Esco Singapore
- Kaizen Training - Eppendorf
- Sales Enablement & Product Training - USA
- Motivational Leadership Program - Certified
Accomplishments
- Secured UNDP project for 140 BSCs & 40 Autoclaves.
- Got Marketing Excellence Award 2025
- Closed first Animal Imaging System installation at Eppendorf India.
- Honored with 'Best Leadership & Biotech Acumen' award at MSc graduation.
- Consistently ranked among top sales performers for GelDocs and Chemidocs.
- Successful installations across leading national research institutes.
Languages
English
Hindi
Websites, Portfolios and Profiles
www.linkedin.com/in/ajay-gaur-ag999927
Timeline
Product Marketing Manager-Instruments & Automation
Eppendorf India Pvt Ltd,
03.2026 - Current
Regional Marketing Manager - INDIA/MEA
Eppendorf India Pvt. Ltd.
03.2023 - 12.2025
Business Development Manager - Biosafety & Imaging
Eppendorf India Pvt. Ltd.
02.2020 - 03.2023
Branch Manager - North India
Esco Biotech Pvt. Ltd.
03.2008 - 01.2020
Customer Support Executive
Beckman Coulter / Unigenetics Inc.
04.2007 - 03.2008
M.Sc. - Biotechnology (Hons)
Amity University
B.Sc. - Biotechnology (Hons)
Amity University