Travelling and meeting new people
Ajay Koul
Sales Manager - Power & Energy Solutions
Noida
Summary
Dynamic professional leader with over 22 years of experience in sales, marketing, business development, and key account management, demonstrating a proven ability to drive growth and enhance operational efficiency. Expertise in strategic planning and stakeholder communication underpins a strong commitment to team collaboration and achieving outstanding results. Adaptable to evolving business needs while consistently delivering dependable performance in all situations. Highly motivated to leverage skills and experience to create impactful outcomes that propel organizational success.
Overview
22
22
years of professional experience
3
3
Languages
Work History
Regional Manager – Sales & Marketing in EPC Power Business
Thermax Ltd
06.2021 - Current
- The present job profile involves exploring the Domestic Indian market and Bordering Countries for the EPC Power business. Following being the main responsibilities:
- To attain target of order booking in the domestic market & region for EPC power business.
- Generation of Enquiries, market development, identifying and maintaining key account customers.
- Track & Report sales & marketing activities on periodic basis.
- Analyse market trends and keep other departments updated about them.
- Mapping the market and keeping track of the competitors.
- Visiting and engaging with customers.
- Proposal management including tender / enquiry evaluation.
- Understand client requirements, co-ordinate with various operating groups and develop a competitive proposal.
- Cost Estimation and pricing.
- Positioning, working out strategy /engaging in techno - commercial discussions with clients, consultants, EPC Contractors.
- Actively work on building brand & image of Thermax.
- Build and manage relationships with large corporates / business houses /consultants / EPC Companies
- Commercial & Legal knowledge about contracts
- Thermax P&ES division has been pioneer in bringing the concept of EPC (Engineering, Procurement and Construction) in industrial power generation across multiple sectors. The division has been market leader for over 2 decades and has also executed multiple projects in South East Asia, Middle East, SAARC & Africa. Spanning over 125 varied projects, EPC division has contracted more than 3,300 MW of power plants.
Dy. Manager
Isgec Heavy Engineering Ltd
06.2011 - 05.2021
- To attain target of order booking in the domestic market & Nepal region for EPC power business.
- To provide optimum solution which is techno commercially feasible for IPP, CPP and Co-Generation Power Plants for different industry segments.
- To submit bids/tenders as per desired pre-qualification criteria for Govt/Central Govt tenders including preparation of all supporting documents as per given annexures/formats.
- Isgec is amongst India's leading Power plant EPC, industrial boiler makers and sugar plant machinery manufacturer. Isgec hold a significant share in supply of Power plants, boilers and sugar machinery in India
Senior Sales Executive
THERMAX LIMITED
03.2009 - 03.2011
- Enquiry generation, new customer development, maintaining relations with old Customers and target achieving.
- Track, manage and communicate sales forecasts and results.
- Market Research and Analysis
- Ascertain the depth of penetration of competitive products and services within the assigned accounts and in turn help in aligning with marketing strategies.
- Establish and maintain detailed customer files to provide the company with relevant accurate information regarding the assigned accounts.
- Techno-commercial discussions and meetings with the clients.
Executive Engineer – Solutionizing (Rotary Engineer)
Ingersoll Rand India Pvt. Ltd.
06.2008 - 02.2009
- Conducting energy audit of compressed air system.
- Explore areas of improvement by understanding the existing system.
- Solutionizing approach towards air management systems.
- Sizing of compressed air equipments and accessories.
- Calculation of energy saving potential with various software available and equipments.
- Feasibility study and installation of intelli-survey and intelli-flow systems.
- Installation, maintenance, trouble shooting and commissioning of products offered by Ingersoll-Rand Industrial Technologies in compressed air management solutions.
- Optimization of the system and issues related to air quality and application.
Application/Sales – Engineer
Power Air System Co. Ltd.
06.2006 - 05.2008
- Conducting technical compressed air analysis of the present system and quote for the saving potential.
- Preparation of engineering package including the following: P&ID, line size calculation, Pressure drop calculation, Graph analysis and details, Spread/saving data sheets for energy saving calculation of air compressors and compressor accessories and equipments, dryer and filter sizing, basic pipe sizing calculations, process scheduling.
- Conducting technical feasibility study of compressed air system.
- Presentation to client on compressed air management systems.
- Sizing of compressor, compressor equipments and accessories.
- Calculation of energy saving potential.
- Data analysis in the form of techno-commercial offer
- Installation, maintenance, trouble shooting and commissioning of products offered by Power Air System in collaboration with Godrej and Boyce, India in compressed air management solutions.
Service Engineer
IFB Industries Ltd.
04.2004 - 10.2005
- Handling major distributors and dealers in territory.
- Revenue generation and handling franchisees for the given area.
- Product failure reports with detailed analysis of the reason of failure.
- Co-ordinating with Marketing dept for the up coming product knowledge and market strategies.
- Developing network chain of dealers and distributors in and around the allotted area.
- Initiate promotional events and to carry out competitors and purchasing analysis while overseeing pricing and business contracts.
Education
Bachelor of Engineering - Mechanical
Jawaharlal Nehru Engineering College
Aurangabad, Maharashtra07-2003
Higher Secondary Education - undefined
J&K State Board
J&K01-1999
High School Education - undefined
J&K State Board
J&K01-1997
Skills
Commitment to team results
Ownership in teamwork
Collaborative project engagement
Sales planning
Sales management
Networking skills
Eagerness to learn
Sales and marketing strategies
Business development and planning
Interests
Enjoy time with my family
Timeline
Regional Manager – Sales & Marketing in EPC Power Business
Thermax Ltd
06.2021 - Current
Dy. Manager
Isgec Heavy Engineering Ltd
06.2011 - 05.2021
Senior Sales Executive
THERMAX LIMITED
03.2009 - 03.2011
Executive Engineer – Solutionizing (Rotary Engineer)
Ingersoll Rand India Pvt. Ltd.
06.2008 - 02.2009
Application/Sales – Engineer
Power Air System Co. Ltd.
06.2006 - 05.2008
Service Engineer
IFB Industries Ltd.
04.2004 - 10.2005
Higher Secondary Education - undefined
J&K State Board
High School Education - undefined
J&K State Board
Bachelor of Engineering - Mechanical
Jawaharlal Nehru Engineering College
Personal Particulars
- Date of Birth: 6th August 1980
- Sex: Male
- Marital status: Married
- Family: Father, Mother, wife, son
- Mobile no.: +91-9971793994
- Passport Number: Z4084453
- Email ID: ajjukoul@gmail.com