AJAY KUMAR PAL
Ghaziabad
Summary
Results-oriented SEO & Digital Marketing Specialist with a proven track record of scaling organic visibility and driving revenue through data-driven strategies. Expert in Technical SEO, comprehensive keyword intelligence, and high-impact content optimization designed to satisfy both search algorithms and user intent.
Highly proficient in executing white-hat link-building campaigns to bolster domain authority and performing deep-dive audits to resolve crawlability and page-speed bottlenecks. Beyond organic search, possesses specialized experience managing Meta Ads and e-commerce sales campaigns (Amazon), offering a holistic approach to digital growth. A collaborative communicator skilled at translating complex analytics into actionable insights that consistently exceed KPIs and business objectives.
Overview
5
5
years of professional experience
Work History
SEO Expert
WeeeBuild
Ahmedabad
01.2024 - Current
- Technical SEO & Auditing: Performed deep-dive technical audits to resolve crawlability issues, enhance indexing, and implement schema markup (JSON-LD) for enriched SERP presence.
- On-Page & Content Optimization: Optimized metadata, header structures, and internal linking while authoring high-quality content strictly adhering to SEO best practices and E-E-A-T guidelines.
- Strategic Keyword Intelligence: Conducted comprehensive keyword research and competitive gap analysis to align content with high-intent search queries and business KPIs.
- Authority Building: Developed and executed white-hat backlink strategies, enhancing Domain Authority (DA) and reinforcing the site's competitive edge.
- Performance Optimization: Diagnosed and remediated page speed bottlenecks and Core Web Vital issues to improve user experience and search rankings.
- Data-Driven Analytics: Leveraged Google Analytics and Search Console to monitor traffic trends and identify underperformance, adapting strategies for sustained growth in organic visibility.
- Competitive Intelligence: Systematically monitored competitor SEO and advertising tactics to identify untapped market opportunities and defensive strategies.
- Marketplace Management (Amazon): Directed full-funnel sales campaigns on Amazon and other e-commerce platforms, optimizing product listings and PPC spend to drive conversions.
- Paid Social (Meta Ads): Engineered and managed end-to-end Meta Ads campaigns for diverse e-commerce brands, focusing on audience targeting, creative optimization, and ROAS.
Seo Executive
Evolve Digitas
Noida
04.2022 - 12.2023
- Organic Exposure Optimization: Engineered end-to-end SEO frameworks focused on aggressive visibility gains and ranking improvements within competitive global markets.
- Global Account Management: Directed organic growth strategies for a diverse portfolio of national and international brands, including Sharp Sight Eye Care, GMR Raxa, and Shinon Global.
- Cross-Functional Development: Partnered with web development teams to design and deploy custom management systems content (CMS) and bespoke on-page elements tailored for SEO scalability.
- Premium Brand Campaign Management: Orchestrated high-profile Meta Ad campaigns for Starwalker Whisky, focusing on brand storytelling and community growth.
- Multi-Platform Engagement: Developed and executed targeted ad sets across Facebook and Instagram to drive measurable user engagement and social brand equity.
Seo Trainee
Ethereal It Solutions
Noida
09.2021 - 03.2022
- Market Penetration (US Region): Improved organic search rankings for the US market, increasing the percentage of generic keywords on Page 1 of Google.
- Organic Authority Building: Executed backlinking initiatives to acquire quality domains, enhancing website authority and improving SERP rankings.
- Competitor Benchmarking: Analyzed rival digital landscapes to identify industry best practices, integrating insights into marketing workflows for improved performance.
- Performance Research: Analyzed search trends and competitor maneuvers to refine optimization tactics and ensure high-efficiency outcomes for the SEO team.
- Strategic Growth Planning: Contributed to the development of data-backed marketing strategies aimed at maximizing organic reach and long-term search visibility.
Intern
1Weblab
Delhi
12.2020 - 08.2021
- Fundamental Digital Strategy: Developed a comprehensive understanding of the digital marketing ecosystem, specializing in search engine algorithms and mechanics of organic discovery to enhance online visibility.
- SEO & Technical Foundations: Cultivated proficiency in core pillars of SEO, applying HTML and CSS strategically for optimized web structure and search-friendly design.
- Content & Blogging Strategy: Mastered the elements of high-ranking blog architecture, focusing on on-page optimization, readability, and user engagement metrics.
- Off-Page Authority Building: Gained specialized knowledge in backlink profiles, identifying and evaluating high-quality link-building components to strengthen site authority.
Education
Graduation - Zoology
I.G.N.O.U
New DelhiSkills
- Technical SEO
- On-page optimization
- Off-page optimization
- E-commerce SEO
- Local SEO
- International SEO
- Keyword research
- Keyword analysis
- Content optimization
- Content strategy
- Content development
- SEO auditing
- Google analytics
- Google search console
- Google my business
- Search engine marketing
- Social media marketing
- Competitor analysis
- SERP analysis
- Problem solving
- Strategic thinking
Timeline
SEO Expert
WeeeBuild
01.2024 - Current
Seo Executive
Evolve Digitas
04.2022 - 12.2023
Seo Trainee
Ethereal It Solutions
09.2021 - 03.2022
Intern
1Weblab
12.2020 - 08.2021
Graduation - Zoology
I.G.N.O.U