Ajay Nagaraj

Manufacturing Sector-

• Worked with European client on enabling MCN and Data cloud for their Marketing related campaigns and setting up Lead scoring Models. Helped the client utilize the MCN capabilities to best use and replicate their existing campaigns and capture the lead data in MCN and CRM. Worked on Data Ingestion and Model mapping, Configured IDR, Worked on Consent management, web form creations, Custom preference center page, subscriptions Email Domain authentication, web tracking setup and Form handlers. Created analytic reports for their lead management. Created campaign flows using the Agentforce and worked on data modeling. Created segment-based campaigns and event triggered campaigns. Connected with stakeholders and gathered requirements to groom my stories according to the business needs.

Financial Sector-

• Collaborated with Canadian banking company as SFMC Specialist on new BU setup and journey campaign creation, involving extensive journey flow paths and activities, and marketing cloud intelligence dashboard setup. Developed and tested assets, journeys, and automation across all stages of project cycle – DEV/SIT/UAT. Documented user guides for each sprint task development, enhancing client understanding of SFMC development and QA best practices.

Energy & Petrochemical Sector-

• Functioned as business analyst for global energy and petrochemical company, coordinated sprint tasks and collected client requirements to groom sprint tickets as scrum master. Provided weekly updates on sprint progress and conducted demo sessions for functionality development, ensuring timely project completion. Assisted in creating and implementing new marketing strategies, enabling clients to save time on implementation and enhance customer engagement. Executed testing for experience cloud and data cloud implementations.

• Developed and maintained large volume of deadline driven Email, SMS or MMS campaigns campaigns. Developed dynamic emails and cloudpages using HTML, AMPScript and javascripts. Created customized SMS and MMS campaigns using Ampscript in Mobile studio and Journey builder. Implemented custom unsubscribe page for SMS Optout by shortening the dynamic unsubscribe URL through API call. Implemented Einstein Web Recommendations Cart & Browse Abandonment program using Javascript. Developed complex campaigns like Data collection, Product recommendation , abandoned cart and customer Re-engagement. Developed event based triggered campaigns which involve multiple Email/SMS touches. Executed List Pull requests for clients and cross-brand teams to track customer behavior across campaigns. Integrated marketing studio with Liveramp for data Onboarding and building audience. Collaborated on integrating BounceX data connection to enhance marketing efforts. and Crowdtwist Data connection. Utilized Analytics Builder to generate comprehensive campaign reports, including KPI analysis and revenue calculations for the business team. Generated Dataroma reports to deliver detailed insights on campaign performance for clients and team.