Ajay Ramamoorthy
Senior Content Marketer
B-1, Jains Saagarika Apartments, 94 Sathyadev Avenue, Raja Annamalaipuram, Chennai
Summary
I have built search and content systems from scratch that have driven $2M + pipeline from India for US facing B2B SaaS with over $250k in closure.
I’ve seen the full 0 to1 journey across SMB and mid-market SaaS, owning SEO, GEO, Blogs, and cross-functional execution across Product, Engineering, PMM, and Sales.
I believe GEO and AI-driven discovery are the new growth playbook, and LLMs have made enterprise software exciting again.
Excited to make a mark in Fireflies and drive meaningful revenue with my skillset.
Overview
8
8
years of professional experience
Work History
Senior Content Marketer
Spendflo
Chennai
03.2022 - Current
- Spendflo, Senior Content Marketer (First Marketer, Owning Organic Growth, and SEO) | 2022–Present
- Owned content strategy, technical SEO, website experience, and programmatic systems end-to-end.
- Delivered $1M+ in attributable pipeline added $132K+ closed-won.
- $2M+ total inbound pipeline and $250K+ closed won.
- Grew qualified organic visits 10X through templates, long-tail expansion, indexation.
- Raised domain authority from ~45 → 60+.
- Strengthened AI Overview visibility across procurement and SaaS optimization topics.
- Partnered with Product, PMM, Eng for positioning, solution content, and launches.
Product Marketer
Zomentum
Bangalore
02.2020 - 12.2021
- Wrote and managed Zomentum Website end-to-end.
- Owned product positioning, GTM and brand voice of Zomentum.
- Wrote and managed multiple landing pages, customer Case-studies and resources for Zomentum.
- Wrote and managed battle cards against competitors.
- Responsible for middle funnel & sales-enablement resources, including product templates, guides, and collaterals for Zomentum partners.
Product Marketer
Facilio
Chennai
10.2019 - 02.2020
- Wrote and managed all web pages related to Facility, Workplace and Property Management features
- Wrote and published multiple sales collaterals to enable Facilio
partner sales - Wrote and published multiple web-pages on Facilio's value prop by industry, outcome, and persona.
- Handled Facilio's social media profile and was responsible for scheduling weekly social posts that garnered an average of 2000 organic impressions.
Product Marketer
Upshotly
Chennai
08.2018 - 10.2019
- Wrote and Owned all Blog, Thought Leadership and owned content adoption.
- Came up with Upshotly pitch-deck storyline, GTM and positioning for for SaaStock Product Launch, Investor and Accelerator pitches.
- Identified appropriate buyer persona and wrote multiple blogs targeting the same.
- Worked on messaging, positioning and creating brand-voice for Upshotly across website and company social profiles.
Content Writer
Zoho ( Site 24x7)
Chennai
06.2017 - 02.2018
- Specialized in cloud-based log management.
- Wrote and managed all technical and marketing documents about cloud-based log management.
- Wrote and managed page tips, error messages, and content for UI response within the log management product.
- Periodically evaluated and improved page performance using the Google Analytics tool.
Education
B.Tech - Computer Science And Engineering
SASTRA
Thanjavur 08.2013 - 2017.06
Skills
Copywriting expertise
Declaration
I hereby declare that the information furnished above is correct to the best of my knowledge and I bear the responsibility for the correctness of the above mentioned particulars.
Hobbies and Interests
Being an amateur theatre artist, a mentor and an aspiring stand-up comic, I wear many hats, each more different than the other.
I have won several prizes in various theatre competitions during my tenure in college, and I enjoy spending my time performing Theatre, conducting workshops and doing Stand Up Comedy in open mic events. I Co-Wrote and Directed a 2- hour professional production with integrated musical as a part of Crea- Shakthi spotlight workshop. Our play "The Epic Revamp" spoke about a Mahabharata for modern issues, won special mention from theatre veteran Pierre Emanuel. I have also Performed in several professional grade productions across venues in Chennai and Bangalore and Won multiple theatre competitions representing SASTRA both inside and outside the college. Most recently I did a social awareness play about the state of undertrials in India that got significant media attention.
Justice System Under The Stage Light
Timeline
Senior Content Marketer
Spendflo
03.2022 - Current
Product Marketer
Zomentum
02.2020 - 12.2021
Product Marketer
Facilio
10.2019 - 02.2020
Product Marketer
Upshotly
08.2018 - 10.2019
Content Writer
Zoho ( Site 24x7)
06.2017 - 02.2018
B.Tech - Computer Science And Engineering
SASTRA
08.2013 - 2017.06