Ajay Sharma
Agra
Summary
Strategic marketing professional with an MBA, specializing in customer needs analysis and technology-driven solutions. Proven track record in strategic planning and sales growth within the food and dairy industries. Expertise in budgeting and territory development, enhancing market recognition and driving revenue.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Global flavors and ingredients pvt ltd
Ahmedabad
07.2025 - Current
- Spearheaded brand creation initiatives, boosting market recognition and outreach efforts.
- Coordinated with channel partners to enhance territory development in Gujarat region.
- Engaged stakeholders across commercial laboratories and food manufacturing sectors.
- Managed product segments including allergen testing and rapid microbiology solutions.
- Developed training sessions on product knowledge for sales teams and clients.
- Analyzed market trends to identify opportunities for product expansion.
- Led regional sales team in building strategic customer relationships.
- Monitored sales team performance, providing targeted training to achieve objectives.
Technical Sales Manager
Eurofins Amar immunodiagnostic pvt ltd
New Delhi
02.2025 - 06.2025
- Conducted market research to identify customer trends and needs for product development.
- Collaborated with marketing teams to create promotional materials for products.
- Attended industry events to network and enhance visibility of product offerings.
- Identified prospect pain points and tailored value propositions to advance sales stages.
- Developed territory strategies to generate new sales of HPLC columns and rapid kits in North regions.
Territory sales manager
Neogen Food and Animal Security India Pvt Ltd
Chandigarh
06.2022 - 02.2025
- Coordinating with channel partners and overseeing territory development, including managing training and sales activities.
- Handling rapid microbiology devices, surface monitoring systems, and aflatoxin solutions effectively.
- Managing a client portfolio across food, dairy, beverages, and feed industries.
- Sales Achievement: Successfully achieved sales targets, generating a business and increasing sales in sanitation monitoring (ATP) by 40%.
- Handling key accounts, including industry leaders such as Cargill, Skylark, Venkey's, ITC, and Dabur.
- Works as techno sales role, responsible for after sales service to the clients.
Technical sales executive
Agrana Fruit India Pvt Ltd
Mumbai
12.2021 - 06.2022
- Managing Sales Infrastructure, Distributor relationships, and overseeing Sales and Operation management, as well as Sales Development activities.
- Driving territory development in Mumbai, Maharashtra, while serving as an individual contributor to target the industry end-user segment with a strong focus on strategic and key accounts.
- Planning and achieving the Annual Business Plan and sales targets, while focusing on new customer acquisition and maintaining relationships with existing clientele.
- Analysing market and competition trends, conducting customer mapping, and identifying untapped verticals/segments for growth opportunities.
- Delivering technical and product presentations to enhance understanding and engagement.
- Exploring new segments to increase market share and expand business reach.
Product specialist
Biomerieux India Pvt Ltd
Vadodara
02.2020 - 12.2021
- Involved in all marketing related activities like driving a product-specific Campaign (majorly for In Vitro Diagnostic & Lab Automation devices)
- Market Analytics: Competitor analysis, Customer segmentation & targeting, KPI analysis, understanding the customer behavior, co-ordinating with sales teams to accelerate the business.
- Providing support for developing promotional tools and other ad-hoc reports giving insights and analysis regarding stakeholder performance: its trends, opportunities, and gaps.
- Development of the assigned territory (Gujarat, Madhya Pradesh).
- Handling all the Pharma and food, beverages clients of the Gujarat and MP.
BDE
Duke Thomson India Pvt Ltd
Indore
01.2019 - 02.2020
- Managed customer relationship; sales & service of Hygiena, Unisensor, Realco, butter buds, citrus fiber, IGEA, Mediterranea Biotecnologie products & its consumable.
- Worked with the sales team to develop strategies to improve overall business performance.
- Generated new sales opportunities through direct and telephone selling and emails.
- Identified issues with existing marketing material to drive process improvements.
- Business development of Food, Dairy beverages, meat industries in Maharashtra and Goa.
- Responsible for onsite demonstration of the product portfolio like dairy culture, butter buds and citrus fiber and hygiene solutions.
Summer Intern
Cream Bell (Devyani Food)
05.2018 - 07.2018
- Quality testing parameters in different sections of ice cream plant.
- Scenario of Ice Cream Industry in India.
Summer Intern
COMFED (Sudha dairy)
04.2017 - 06.2017
- Detail Training on Milk Processing and microbial testing manner in dairy plant.
- Learn handling of different aspects of Dairy Industry (State Milk Co-Operative).
Education
MBA - Marketing
Chandigarh University
Chandigarh01.2022
Dairy Technology - Gold Medalist
Dayalbagh Educational institute
Agra02.2019
Skills
- Budgeting and allocation
- Excel proficiency
- Team collaboration
- Troubleshooting expertise
- Leadership skills
- Product knowledge
- Market analysis
- Sales forecasting
- Technical presentations
- Channel partner management
- Customer relationship management
- Business development
Certification
- Sales: Data-Driven Sales Management, LinkedIn
- Identify Sales Growth Opportunities, LinkedIn
- Quality Assurance, COMFED
- Plant Maintenance, Cream Bell
Projects
Lab development and plant processing at DEI distance center Timarni (M.P) Market survey on different type of milk present in milk. Marketing planning of different kind of milk products for a new startup, dealing with B to B to C customers. Develop a milk adulteration kit with a mobile testing van as per the FASSI guidelines. Improving market penetration of 'Device Innovation for West Zone.
Languages
- English, Full Professional Proficiency
- Hindi, Full Professional Proficiency
- Gujrati, Intermediate
Personal Information
- Blood Group: B+
- Date of Birth: 06/28/97
Timeline
Area Sales Manager
Global flavors and ingredients pvt ltd
07.2025 - Current
Technical Sales Manager
Eurofins Amar immunodiagnostic pvt ltd
02.2025 - 06.2025
Territory sales manager
Neogen Food and Animal Security India Pvt Ltd
06.2022 - 02.2025
Technical sales executive
Agrana Fruit India Pvt Ltd
12.2021 - 06.2022
Product specialist
Biomerieux India Pvt Ltd
02.2020 - 12.2021
BDE
Duke Thomson India Pvt Ltd
01.2019 - 02.2020
Summer Intern
Cream Bell (Devyani Food)
05.2018 - 07.2018
Summer Intern
COMFED (Sudha dairy)
04.2017 - 06.2017
MBA - Marketing
Chandigarh University
Dairy Technology - Gold Medalist
Dayalbagh Educational institute
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