Ajeesh Venugopalan
Seasoned Fractional CMO
Bangalore
Summary
In quest of challenging assignments in a senior leadership role with a growth oriented organization of repute.
Accomplished senior marketer having built high performance teams to drive revenues for new and re-positioned brands across the B2B / B2C segments, through innovative branding strategies, top notch marketing solutions and corporate events. An evangelist and brand champion able to present value propositions to large audiences at industry events and in one-on-one meetings with key analysts. Practiced and proven in analyzing competitive landscapes and designing product vision and global market strategies.
Overview
21
21
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
CEO & Fractional CMO
AJ&VG Media
06.2020 - Current
- Worked with about 8 CEO's over the last 5 years providing with strategic guidance and vision on Marketing as well overall business
- Developed key operational initiatives to drive and maintain substantial business growth.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Drove profitability with thorough financial analysis and strategic decision making.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Improved revenues by 18% to 30% year on year for B2B Businesses and 300% Increase in ROI for B2C businesses
Senior Director and Global Head of Marketing
Relevance Lab.
11.2019 - 11.2020
- Manage a team of people directly and indirectly reporting - portfolio includes Digital, Social media, Events, Demand Generation, Video Content and Alliances
- Revamping the website
- Business Modeling and pricing strategy
- Analyst Relationship. Working with Gartner to arrive at the pricing and brand positioning
- Working on Platforms and Platforms as a service model
- Hands on Video Production. In less than a month, I have already produced 2 new brand positioning videos.
- Joint GTM with partners like ServiceNow, Adobe and AWS
- Overall P&L owner for the marketing including hiring and developing a new team
- Sales and Technical Enablement
Director Marketing and Global Head of Alliances
CSS Corp.
05.2019 - 10.2019
- Manage a team of people directly and indirectly reporting - portfolio includes Digital, Social media, Events, Demand Generation, Video Content and Alliances
- Working with India and Polish Government as part of the global expansion plan and our investments in Poland.
- Sales and Technical Enablement
Head Product Marketing and Strategic Alliances
Wipro Limited
09.2017 - 04.2019
- Responsible for Managing 65 different alliances, Joint solution development, GTM and relevant product marketing collaterals
- Managed large events like MWC'18
Senior Director Marketing and Strategy
Servosell Inc.
04.2016 - 09.2017
- Branding and creating better visibility for Servosell Inc.
- Marketing strategy and execution for clients.
- Overall growth and development of the organization.
Head Marketing - Telecommunications
Wipro Limited
08.2014 - 04.2016
- Branding and creating better visibility for Wipro Limited among CSP's
- Thought Leadership, Analyst Relations, Events, Web and Internal Communications
- Have worked with Gartner to represent Wipro in the CSP Magic Quadrant for 2 consecutive years. Have been instrumental in managing Inquiry calls, Briefing calls etc. Worked very closely with several Analysts in UK and America.
- Driving tactical online lead generation campaigns through various online mediums thereby increasing the revenue
- Has hosted the Best ever MWC'15 Mobile World Congress) and MWC'16 for Wipro at Spain.
Head Marketing - Industry Academia Relations
Wipro Limited
07.2011 - 08.2014
- Branding and creating better visibility for Wipro Limited among Engineering and Non Engineering colleges across India and abroad.
- Have been the key player in planning Wipro's first onsite campus hiring programme in regions like US, Mexico, South Africa, UK and Singapore
- Driving tactical online lead generation campaigns through various online mediums thereby increasing the walk-in footfalls and offer to Joinee Ratio
- Have been instrumental in creating brands like Techgeek, Intrapreneur, Guardian's Podium, Campus Arena and Leap etc.
- Instrumental in creating a social talent community called Campus Arena - the only and first of its kind. The first one in Wipro to vouch for Unconventional hiring tactics using a gamified model.
Senior Executive - Business Development
Nous Infosystems
06.2010 - 06.2011
- Making calls into the UK and rest of the European regions and identifying prospects.
- Handling first level of calls and gathering the requirements.
- Implementing Various Marketing Campaigns, Strategize the Go to Market.
- Making sure that the lead leakage is zero.
Owner / Proprietor
Servosell
06.2010 - 06.2011
- Business Acquisition.
- Performing extensive research on the clients, streamlining their online marketing plans.
- Budgeting, Vendor Management and execution of all online campaigns.
- Monitoring the performance and making suggestions on a time to time basis.
Business Development Manager
Compulink Systems
07.2007 - 04.2008
- Augmenting the channel to attain market depth by identifying and appointing suitable business partners based on company's parameters.
- Performing Research on every lead to qualify those leads.
- Preparing Internet Marketing Campaigns Including email marketing, Google Ads etc.
- Ensuring the thorough execution of localized marketing promotion plans to get better leads.
Marketing Analyst
McAfee Inc
07.2006 - 07.2007
- Analyzing the Online Sales Campaigns and implementing them.
- Travelling to United States & meeting the stakeholders, and organizing business meetings and trainings.
- Reporting to the Marketing Manager based at Sunnyvale, USA.
- Tracking the website traffic and the customer behaviour.
- Analyzing the trend and pattern of the online sales and hence improvising the online sales campaigns.
- A/B Split Testing on email campaigns to measure the efficacy of the campaign.
- Tracking the Revenue generated through the campaigns.
- Creating landing pages and new offers.
- Handling transition of the email campaigning team from Sunnyvale to Bangalore.
Territory Sales In charge
HCL Infosystems Ltd
06.2004 - 07.2006
- Handling all the prospects of Sales Promotion, Direct selling and channel partner management.
- Instrumental in selling Toshiba Laptops across Kerala.
- Single handedly managed sales of HCL Beanstalk throughout Kerala.
- Instrumental in creating Employee Purchase Programme for Kerala and Tamil Nadu region.
Education
Master in Business Administration -
Anna University
01.2002 - 01.2004
Bachelor of Science - Information Technology
Bharathiar University
01.1999 - 01.2002
Skills
- Strategic and tactical Online Marketing
- Brand Management
- Market Research
- Strategic long term Marketing
- Performance Marketing & Lead Generation Campaigns
- Hands On with Graphics, Cartoon, Video Production
- Google Analytics, Ads and Meta Ads
- Strategic Alliances
- Excellent Communication Skills
- Relationship Marketing
- Interpersonal Skills
- Excellent Sales & Business Acumen
- Published Author
- International Events like WEF, MWC, GiTEX, NRF, CAB etc
Certification
Plumb5 Certified Marketing Automation Specialist
Personal Information
- Date of Birth: 08/03/81
- Gender: M
Awards
- Winner of 100 Best Marketing Minds of India Award, 2018
- CMO Leadership Award, 2019
- Philip Kotler Award for Marketing, 2020
- CMO of the Year Award, 2021
- Content 40 Under 40 E4M , 2022
- Exemplary leadership in Branding, 2024
Quest
In quest of challenging assignments with clients looking out for Fractional CMO+ Marketing Agencies.
Timeline
CEO & Fractional CMO
AJ&VG Media
06.2020 - Current
Senior Director and Global Head of Marketing
Relevance Lab.
11.2019 - 11.2020
Director Marketing and Global Head of Alliances
CSS Corp.
05.2019 - 10.2019
Head Product Marketing and Strategic Alliances
Wipro Limited
09.2017 - 04.2019
Senior Director Marketing and Strategy
Servosell Inc.
04.2016 - 09.2017
Head Marketing - Telecommunications
Wipro Limited
08.2014 - 04.2016
Head Marketing - Industry Academia Relations
Wipro Limited
07.2011 - 08.2014
Senior Executive - Business Development
Nous Infosystems
06.2010 - 06.2011
Owner / Proprietor
Servosell
06.2010 - 06.2011
Business Development Manager
Compulink Systems
07.2007 - 04.2008
Marketing Analyst
McAfee Inc
07.2006 - 07.2007
Territory Sales In charge
HCL Infosystems Ltd
06.2004 - 07.2006
Master in Business Administration -
Anna University
01.2002 - 01.2004
Bachelor of Science - Information Technology
Bharathiar University
01.1999 - 01.2002
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