Hi, I’m
Ajit Ranasubhe
Bangalore
Summary
• Accomplished marketing and sales professional with a rich background spanning 13+ years, encompassing roles in pharmaceuticals, nutritional products, and medical devices.
• An individual with an MBA in Marketing, acknowledged for a self-driven and goal-oriented mindset, as well as adept project management abilities, leading to a consistent record of outstanding performance and valuable contributions.
• Demonstrated expertise across a broad spectrum of medical specialties, including Diabetes, Critical Care, Respiratory, Pediatrics, Surgery, ENT, Gynecology, Orthopedics, Gastroenterology, Ophthalmology, and Medical Devices.
Overview
13
years of professional experience
1
Certification
Work History
Novo NordiskBangalore
Senior Associate Global Product Manager
02.2022 - Current
Job overview
- Strategic Brand Management: Formulate and implement brand strategies while providing support for Life Cycle Management (LCM)
- Responsible for defining project scope, setting achievable goals, expected deliverables, stakeholder mapping, estimating cost & and project approvals
- Played a key role in the development & and execution of the 1nsulin strategy
- Brand Asset Management: Development and updation of promotional materials, including the review, approval, and certification of marketing content
- Additionally, contribute significantly to the creation of an affiliate-level multichannel engagement playbook
- Collaborative Engagement: Foster effective affiliate communication and cross-functional collaboration
- Lead initiatives such as Insulin Talk from initiation to execution, ensuring the timely delivery of respective assets
- Partnership Coordination and stakeholder management: Drive coordination efforts with major insulin partners, guaranteeing the punctual delivery of both internal and external promotional materials
- Financial Management: Responsible for budget preparation of brands and ensuring that project deliverables align with allocated financial resources.
Bioplus Life SciencesBangalore
Senior Product Manager
07.2017 - 02.2022
Job overview
- Market Analysis and Data Interpretation: Analyze product competition, pricing, and prescription trends using IMS or similar sales data to evaluate market performance across molecules, drug classes, and products, and develop sensitivity analyses to guide decision-making
- Marketing Planning and Execution: Formulate marketing strategies, CRM initiatives, and budget allocation
- Develop brand plans, which incorporate training and cycle promotions, and strategize product launches, outlining product positioning, unique selling points (USP), creating promotional materials, and coordinating activities with the assigned markets
- Vendor management: Responsible for quotes & vendor selection & management
- Market Research: Gather market insights through research and customer visits
- Specify market requirements for current and future product development
- New Product Development: Drive collaboration between development teams by translating market requirements into product contracts and positioning, in alliance with internal & external stakeholders
- Regulatory Compliance: Liaise with regulatory requirements for both existing commercial products and new product development in the respective country
- Facilitating regular feedback through collaborative meetings for smooth transitions.
Himalaya Drug CompanyBangalore
Product Executive
11.2013 - 06.2017
Job overview
- Brand Management: Responsible for developing and executing comprehensive brand strategies, encompassing marketing communication plans, and the creation of promotional materials for the assigned brands
- Market Analysis & Data Interpretation: Conduct competitor analysis using primary and secondary research
- Assess the market by leveraging secondary research data from sources like IMS, journals, websites, and field force discussions
- Review and analyze monthly/quarterly/yearly data to gauge product performance and identify market trends
- Share insights with internal stakeholders
- Field Support: Responsible for meticulously executing brand plans and associated activities through our sales team
- Also, proficiently managed inquiries from key opinion leaders (KOLs) and conducted comprehensive training for the field sales team to optimize their performance
- Medical Conference Participation: Planning, execution, and coordination of Himalaya's participation in national and regional conferences.
Cipla Respiratory DivisionBangalore
Regional Product Manager
05.2012 - 11.2013
Job overview
- Alignment With Head Office Marketing Tactics and Strategies: Actively monitor and implement corporate, product, and device tactics and strategies set by the head office
- Develop And Execute Regional Marketing Tactics: Formulate tactic plans in consultation with sales managers tailored to the regional context and ensure their effective execution
- New Joiner Induction and Training: Played a pivotal role in the induction process for new team members, including representatives and first-line managers, providing them with essential training
- Respiratory Team Training: Deliver comprehensive training sessions to the respiratory team, both on the field and in classroom settings, covering therapy and product knowledge
- Regional Meetings Execution: Lead and facilitate meetings at the regional level to review progress on HO marketing plans and developments initiated by the regional Office
- Fieldwork Collaboration: Engage in joint fieldwork activities with representatives and managers to gain insights into tactics implementation and identify gaps between current regional needs and existing campaigns and training requirements.
iMed HealthcareHubli
Product Executive
07.2011 - 05.2012
Job overview
- Product Management: Handled major division product portfolio (Ortho, surgery, and physician) of the company
- Formulated and executed marketing plans, including product launches
- Defining and planning product lines and product enhancements
- Training and Development: Conducted comprehensive product-based training sessions for both representatives and managers
- Facilitated the induction and training of new representatives in the field
- Sales Performance Review: Held monthly sales review meetings with managers to ensure alignment with targets and strategies
- Vendor management: Responsible for quotes & vendor selection & management.
GlaxoSmithKline (GSK)Mysore
Medical Business Associate
06.2010 - 05.2011
Job overview
- One year with remarkable growth in sales. Exposure to Critical care, Surgery, General Physician, ENT, Respiratory, Gynecology, and Orthopedic segments.
Education
K.L.S Institute of Management Education & ResearchBelgaum, Karnataka
MBA from Marketing
06.2010
H S K College of PharmacyBagalkot, Karnataka
Degree in Pharmacy
03.2008
Skills
- Strategic Brand Management
- Brand Portfolio Management (LCM)
- Stakeholder Management
- Project Management
- Affiliate communication and cross-functional cooperation
- Market Analysis & Data Interpretation
- Vendor Management
Certification
- Successfully completed one-year talent development program APEx - Academy for Project Management Excellence Training organized by Novo Nordisk.
- Certification course from Intraclient - Waterford Colleges of English Studies, Canadian University
- Certification course on Digital Marketing (Pursuing)
Accomplishments
- Launched Time in Range Meeting in a box , which garnered appreciation in Novo Nordisk
- Received appreciation from the management for driving collaborative events like the Insulin Talk 2.0 project in 2023
- Played a pivotal role in organizing two medical conferences organized by Natures Only: one in Goa in Feb'18, and another in Phuket in Nov'19, attended by 106 Iranian doctors
- Successfully enrolled 41 Iranian Rheumatologist's in the 15th EULAR Online Course on Rheumatic Diseases, leading to their certification in December 2020
- Liv.52, Himalaya flagship brand , earned the prestigious 'AWACS Awards in Sales & Marketing Excellence' in 2016 , and it was further recognized with the esteemed 'Brand of the Year Gold award' by AWACS for its exceptional sales and marketing efforts
- Initiated various innovative campaigns for the Septilin brand, including 'Healthy Kids Healthy Future,' 'Raksha Kavach,' and a comprehensive 360-degree campaign. These efforts propelled Septilin revenue from 17 Crores to 25 Crores
- The regional-level campaign 'GIVE VALUE TO ASTHMA' received acclaim and was subsequently expanded to the national level within Cipla Respiratory
- The regional campaign ' GOLDEN MOMENTS ' was highly regarded and became a focal point during the launch of Foracort Respules in Karnataka
PERSONAL VITAE
Address: #214A Sraddha Lakefront, Hoodi, Bangalore
Signature: Ajit Aravind Ranasubhe
Timeline
Senior Associate Global Product Manager
Novo Nordisk
02.2022 - Current
Senior Product Manager
Bioplus Life Sciences
07.2017 - 02.2022
Product Executive
Himalaya Drug Company
11.2013 - 06.2017
Regional Product Manager
Cipla Respiratory Division
05.2012 - 11.2013
Product Executive
iMed Healthcare
07.2011 - 05.2012
Medical Business Associate
GlaxoSmithKline (GSK)
06.2010 - 05.2011
K.L.S Institute of Management Education & Research
MBA from Marketing
H S K College of Pharmacy
Degree in Pharmacy