AJITH RADHAKRISHNAN
Cochin
Summary
A highly motivated, results-driven marketing professional with 7+ years of experience across diverse industries, including finance, food, and building materials. A proven team player with strong expertise in strategic marketing, customer relationship management, and brand development. Recognized for excellent communication skills and a customer-centric approach, consistently delivering outstanding customer service that drives positive feedback and loyalty. Demonstrated ability to develop and execute effective marketing campaigns, analyze market trends, and optimize performance to meet business objectives. Adapt at working in fast-paced environments, with a focus on achieving measurable results and fostering long-term business growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Channel Relationship Manager
UltraTech Cement Ltd
04.2024 - Current
- Responsible for planning and executing marketing activities to achieve targets, monitoring designated geographic areas, and conducting market and competitor analyses
- This role involves coordinating with production, logistics, and commercial teams to ensure smooth operations and managing client credit limits while ensuring timely payment collections
- Additionally, responsible for obtaining quarterly balance confirmations from clients and building strong customer relationships through initiatives aimed at enhancing engagement and satisfaction
- These responsibilities collectively contribute to driving long-term business success
Sales Officer
The Ramco Cements Ltd
09.2020 - 03.2024
- Conducting BTL activities in the targeted markets
- Conducting product promotional meetings for influencers
- Conducting meetings in individual House Builders Segment
- Ensure the sales performance of the channel partners
- Ensure on time delivery of products and improve the AR/sub dealer network
- Managing the depot operations and maintain adequate stock levels
- Ensure on time communication regarding price and schemes to the channel partners
- Real time monitoring of price changes and ensures the price stability
- Increase the sales of SKU wise and promote the brand
- Manging HBM units and Influncers
- Monthly evaluation of channel partners month to month performance and promote them to achieve maximum sales from the counter
Area Sales Officer
Suguna Dairy Products (India) Private Ltd
09.2019 - 07.2020
- Managing, training and motivating existing sales team to drive revenue growth
- Identify potential areas and appointing distributors in line with business strategy
- Management of payments of customers keeps the track of out standings
- Increase ales target depth and width per distributor
- Execution of sales strategies, ensuring the stock availability
- Coordinating Brand Marketing & Promotional Activities with sales team and channel partners
- Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to zonal head
- Collecting customer and market feedback and reporting the same to the organization
Accounts Executive
Muthoot Finance Ltd
01.2016 - 01.2019
- Generate references from existing customers for loans
- Promoting the products subsidiary concerns like insurance, Demat A/C, Mutual funds
- Handling the collection of defaulted customers
- Managing the day to day relationship with loan seeking customers
- Prepare and deliver appropriate presentations on products and services
- Coordinating brand promotion activities
Education
Master of Business Administration -
01.2015
Bachelor of Commerce -
01.2013
Skills
- Channel strategy
- Sales management
- Inventory monitoring
- Competitor analysis
- Staff training and development
Certification
- GFMA Star plus Programme Conducted by BSE Institute Ltd.
- Project Management Professional course.
- Certification of Code of Conduct by DHL.
Personal Information
- Date of Birth: 03/06/93
- Gender: Male
- Nationality: Indian
Languageskills
- English
- Hindi
- Malayalam
- Tamil
Timeline
Channel Relationship Manager - UltraTech Cement Ltd
04.2024 - Current
Sales Officer - The Ramco Cements Ltd
09.2020 - 03.2024
Area Sales Officer - Suguna Dairy Products (India) Private Ltd
09.2019 - 07.2020
Accounts Executive - Muthoot Finance Ltd
01.2016 - 01.2019
College of Applied science - Bachelor of Commerce,
- GFMA Star plus Programme Conducted by BSE Institute Ltd.
- Project Management Professional course.
- Certification of Code of Conduct by DHL.
AdiShankara Institute of Engineering and Technology - Master of Business Administration,
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