SANJU K THOMAS
Adichira Kottayam
Summary
I am Marketing Professional with 10 years of experience and an MBA graduate specialized in Marketing and Finance. Passionate about traveling and interacting with people from various linguistic and cultural backgrounds. My expertise is in the fields of Dealer management, Channel Development.
Overview
10
10
years of professional experience
Work History
Channel Relationship Manager
Ultratech Cements
09.2024 - Current
- Built and maintained relationships with dealers and channel partners, facilitating sales growth and market expansion.
- Led team of 2 Sales Executives, 3 Distributors, 50+ Counters (paints, hardwares, cements) to drive sales initiatives.
- Implement sales strategies and initiatives to achieve business objectives in the territory.
- Monitor market trends, competitor activities, and customer feedback to identify growth opportunities.
- Conducted training sessions to improve product knowledge and sales skills of team and channel partners, enhancing overall sales effectiveness.
- Maintain and share sales reports, performance metrics, and forecasts with senior management.
- Ensure high levels of customer satisfaction through prompt resolution of complaints and inquiries.
- Plan and execute dealer meetings, product demonstrations, and promotional events to boost brand visibility and dealer loyalty.
AWF Cluster Manager
Sheenlac Paints
09.2023 - 09.2024
- Drove team to meet sales targets by implementing strategies and monitoring progress.
- Managed team of 4 sales officers, 2 TDE, 6+ distributors, 100+ wood manufacturing units, and 10+ wholesalers to enhance collaborative efforts.
- Cultivated strong relationships with distributors and wholesalers to ensure consistent product supply and service quality.
- Advised key accounts on their unique needs and goals while aligning them with company products and services.
- Analyzed data regularly to evaluate trends or changes that could impact on service delivery or operations within the cluster.
- Facilitated regular meetings with store managers to exchange best practices and collaboratively solve challenges.
AS Sales Officer
Asian Paints Ltd
02.2018 - 08.2023
- Handled a team of 3 DSRs,200+ contractors,200+ channel partners, 20+ Builders and 20+ AIDs
- Handled Focus Product sales, Project sales and Retail sales
- Conduct meetings with key decision makers for pitching new products.
- Engaged in finding out Potential and competitive contractors and sampling them with focus/new products and converting them to AP
- Finding out potential sites through DSRs and Contractors/AIDS, pitching them AP products and converting it to sales
- Maintain cordial relations with channel partners which include dealers, contractors, builders, clients' architects/ consultants for driving sales.
- Assist dealers in achieving their overall sales target through regular visits, scheme communication and ensuring timely delivery of products and services.
- Investigate and resolve dealer level and customer level complaints.
- Payment Collections
AS Sales Associate
Asian Paints Home Solution
05.2016 - 01.2018
- Led team of 2 RAs, 20+ contractors, and 10+ channel partners to facilitate project execution
- Executed lead generation activities and converted leads into actionable proposals
- Finding out potential sites by regular route plan
- Preparation of quotations for sites to match prices based on site potentials
- Pitching products by analyzing the client requirements and also seeking opportunities for add-on targeted products
- Cultivated relationships with channel partners, including dealers, contractors, and clients' architects/consultants, to enhance sales efforts
- Tracking the payment of clients by analyzing the stages of work.
Education
Master of Business Administration -
Saintgits Institute of Management
KottayamBsc. - Maths
Ettumanoorappan College
KottayamSkills
- Channel Management
- Account management
- Channel Incentives
- Promotional Campaigns
- Business execution
- New Product Launch
- Partnership Development
- Pipeline Management
- Business growth
- Competitor Analysis
- Brand Visibility
- Team leadership
- Negotiation
- Relationship Building
Disclaimer
I hereby declare that the above-mentioned information is correct to the best of my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.
Accomplishments
- Received recognition for highest billing of Melamyne (5kl) (Sheenlac)
- Received recognitions for highest growth in wood finish in the history of Trivandrum-Kollam unit (Asianpaints)
- Received recognitions for converting Competition recurring key accounts (SFS, Muthoot) in project sales (Asianpaints)
- Divisional level champion in the Numbers Game Contest for Undecoats and Mainlines (Asianpaints)
- National Level Champion in TopShield Category (Ultratech Cements)
Timeline
Channel Relationship Manager
Ultratech Cements
09.2024 - Current
AWF Cluster Manager
Sheenlac Paints
09.2023 - 09.2024
AS Sales Officer
Asian Paints Ltd
02.2018 - 08.2023
AS Sales Associate
Asian Paints Home Solution
05.2016 - 01.2018
Master of Business Administration -
Saintgits Institute of Management
Bsc. - Maths
Ettumanoorappan College