Akanksha Rawat

Developed and executed data-driven sales campaigns via direct upload, WhatsApp, and SMS, resulting in a 55% increase in customer engagement & upsell

• Managed 100% end-to-end campaign lifecycle, from conceptualization to analysis, ensuring alignment with business goals, analyzed campaign performance metrics, weekly monitored and reported on campaign performance, making data-driven recommendations for improvements
• Successfully increased sales revenue by 20% through targeted and innovative marketing strategies. Contributed to a 10% growth in customer acquisition through targeted outreach efforts
• Implemented A/B testing to refine messaging and increase campaign effectiveness
• Analytically Aided Upsell Strategy Project by top management at the Annual Conference
• Customer Data Platform Project for best cross-functional project by top management

• Led the 'New to BALIC' campaign, which targeted prospect and group company data, driving significant growth from an initial 11-city pilot to a nationwide initiative
• Enhanced data attributes, improving the quality and accuracy of leads
• Analyzed feedback and data from field visits to refine and optimize lead generation strategies, resulting in a 20% increase in lead conversion rates.
• Contest qualifier for Malaysia reward & recognition
• Awarded for outstanding contribution towards BALIC Direct at the Business Council Meet

• Revamped call centre call dispositions based on observations and insights, streamlining the workflow and increasing response accuracy to 80% calls being correctly disposed
• Led the Sales Manager Profiling Project
• Awarded for outstanding contribution towards BALIC Direct at the Business Council Meet
• CXO achiever award received for supporting the business function

• Claim Settlement, Processing & Customer Support: Successfully processed and settled over 1,000+ non-fault motor insurance claims, maintaining a 98% customer satisfaction score through timely resolution and proactive support.
• Stakeholder Management: Coordinated with 5+ internal teams and 10+ external partners/vendors, streamlining communication and reducing claim turnaround time by 15%.
• Data Management & Reporting: Managed and analyzed claim data for monthly reports and dashboards, improving reporting accuracy by 20% and enabling better decision-making for senior management.
• Awarded as Star Trainee