Akansha Rajawat
Senior Retention Specialist
Gurgaon
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Senior Retention Sepcialist
Zomato
04.2023 - Current
- Led and scaled the largest vertical—online ordering—at India’s leading food-tech company, achieving 28% growth in app opens and 11% boost in orders by optimising top customer lifecycle funnels
- Designed and implemented intricate user journeys to drive cross-selling within mealtimes, boosting market share by 7% in app opens and 4% in orders by optimising share shift to underutilised mealtimes like breakfast
- Spearheaded the end-to-end growth of Zomato Everyday— by expanding the CRM base from 150K to 600K through strategic logic changes, cross-selling, product-led initiatives and consistent marketing efforts
- Collaborated with the Data Science team to develop a predictive "to be churned" model, identifying users likely to lapse within 'x' days and strategically planning CRM activities to retain them
- Led the 'Creative Pod' to enhance CRM strategies by analysing historical data to identify effective creative and copy approaches. Improved CTRs by 1.5x during mealtimes. Additionally, developed copywriting skills to deepen understanding and impact
Corporate Relations Manager
AIESEC
6 2018 - 1 2019
- Cultivated and maintained corporate relationships with global exchange partners, onboarding them to expand job opportunities
- Successfully facilitated the exchange of 4 members, generating over ₹1.5L+ in revenue
- Delivered value to TCS, AIESEC India's national partner, by enhancing partnership outcomes and driving mutual benefits
Management Intern
eShakti.com
12.2022 - 2 2023
- Collaborated closely with management to support various functions, including—operations, marketing, and customer service
- Conducted in-depth analysis of consumer behavior using backend data, producing detailed reports that informed strategic decision-making and enhanced customer targeting
- Designed and prepared mood boards reflecting current fashion trends, ensuring visually appealing and trend-aligned content was consistently featured on the website
- Worked on improving the post-delivery customer experience, analyzing existing technology and processes to identify areas for improvement and implementing effective solutions
Policy Management Analyst
AXA XL
01.2021 - 08.2022
- Policy Management Analyst for the UK and Eurasia regions within the Global Specialty division, managing complex policy workflows.
- Efficiently handled end-to-end processes, including quality checks, to support underwriters in policy issuance and mid-term adjustments
- Led multiple onboarding sessions for new hires, ensuring smooth transitions and thorough understanding of key processes
- Consistently recognized for excellent communication skills, enhancing team collaboration and driving process improvements
Human Resource Manager
AIESEC
06.2018 - 01.2019
- Ensured smooth functioning of employee relations within the organization by addressing concerns promptly
- Played a key role in workforce planning, optimizing staffing levels and aligning talent acquisition with organizational needs
- Developed and implemented targeted retention strategies and regular feedback mechanisms
Education
Bachelor of Arts - Economics And Maths
Jesus And Mary College, DU
New Delhi 07.2017 - 12.2020
High School Diploma -
Ryan International School
Grugaon 01.2016 - 05.2017
Ryan International School
Grugaon 01.2014 - 05.2015
Skills
Customer journey mapping
Data Analysis and Insights
Campaign Management
Retention strategies
A/B testing and optimization
Project Management
Additional Information
- Corporate Relations member at AIESEC in Delhi IIT, Delhi (2019)
- Volunteered as an administrator at Deepak Foundation, Pune (2018)
- Deputy Secretary General (Logistics), JMCMUN (2018)
- Deputy Secretary General (Organising committee) , RISMUN (2015)
- Volunteered as a teacher at Navjyoti foundation (2015-2016)
Accomplishments
- Appreciated and awarded for my idea being implemented at AXA XL for bettering the onboarding process
- Best Manager Q3-Q4, AIESEC | AIESEC in India - Excellence in Operations (iGT) | AIESEC in India - Excellence in PM
- Active part of the Model UN circuit since 2015 and won several accolades in debating competitions including best delegate
- Served as the executive board member in various MUNs
Timeline
Senior Retention Sepcialist
Zomato
04.2023 - Current
Management Intern
eShakti.com
12.2022 - 2 2023
Policy Management Analyst
AXA XL
01.2021 - 08.2022
Human Resource Manager
AIESEC
06.2018 - 01.2019
Bachelor of Arts - Economics And Maths
Jesus And Mary College, DU
07.2017 - 12.2020
High School Diploma -
Ryan International School
01.2016 - 05.2017
Ryan International School
01.2014 - 05.2015
Corporate Relations Manager
AIESEC
6 2018 - 1 2019
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