Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Languages
Timeline
Generic

Akash Gaupale

Vadodara

Summary

Experienced CRM specialist leveraging data-driven insights and marketing automation to drive customer engagement, retention, and win-back. Proven track record of increasing click-through rates (CTRs) and transactions across multiple channels. Collaborative and effective project manager.

Overview

2
2
years of professional experience

Work History

CRM Manager

Traya
06.2024 - Current
  • Automated, time-intensive campaigns using JavaScript to leverage Google's products to manage daily updates, significantly reducing manual effort and improving efficiency.
  • Led platform migration to consolidate multi-channel campaigns and unify campaign metrics, ensuring seamless execution and centralized data tracking.
  • Boosted CTRs by 50% through regular content and structure optimization.
  • Collaborated with the product team to incorporate in-app notifications, increasing overall funnel conversions.

Specialist - CLM

RedBus
9 2023 - 06.2024
  • Collaborated with tech/product teams to integrate and configure marketing automation tools.
  • Analyzed campaign and business data to optimize targeting, channels, and frequency.
  • Oversaw ad-hoc CLM campaigns on push, email, WhatsApp, and SMS channels.
  • Conducted data analysis using SQL queries to track customer loyalty and campaign metrics at weekly and daily intervals to further improve customer segmentation and cohort planning.

Intern - Analyst

Merkle, a Dentsu company
06.2022 - 07.2022
  • Led development of a comprehensive test and learn framework leveraging Machine Learning
  • Successfully collaborated with team to execute project objectives
  • Implemented Tableau for effective dashboarding within the project
  • Targeted reduction of test periods for brick-and-mortar businesses
  • Acquired valuable experience presenting projects in corporate environments.

Education

Bachelor of Technology - Computer And Communication Engineering

Manipal Institue of Technology
Manipal
04.2001 -

MNR School of Excellence
Navi Mumbai
2018

Claremont High School Academy
London
2016

Skills

    Marketing automation and CRM Integration

    Multichannel marketing

    Data Analysis: Python, SQL, Excel

    Data Management & Reporting

    Campaign Strategy Development

    A/B Testing & Optimization

    Problem-Solving Skills

Extracurricular Activities

  • Revels Hockey
  • Schools Cricket Association of Middlesex Runner Up
  • London Borough of Brent Council Badminton Winner

Languages

English
Marathi
Hindi

Timeline

CRM Manager

Traya
06.2024 - Current

Intern - Analyst

Merkle, a Dentsu company
06.2022 - 07.2022

Bachelor of Technology - Computer And Communication Engineering

Manipal Institue of Technology
04.2001 -

Specialist - CLM

RedBus
9 2023 - 06.2024

MNR School of Excellence

Claremont High School Academy

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Akash Gaupale