Clevertap
Amit Desai
CRM Marketing Manager
Mumbai
Summary
Qualified Marketing Executive with more than 8 years of experience in CRM Marketing. Proven successful at Mobile Marketing, Email marketing, SMS marketing and working closely with Management to manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager. Looking forward to efficiently carry role of Marketing Manager.
Offering solid foundation in customer relations and data management, eager to learn and excel in CRM strategies. Delivers ability to grasp new systems and tools quickly, and apply analytical and problem-solving skills effectively. Ready to use and develop communication and organizational skills in Senior Management role.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
Work History
CRM Manager
Manash Lifestyle, Purplle.Com
06.2022 - Current
- Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Conducted thorough market research to stay abreast of industry trends and competitor offerings, informing strategic decisions related to CRM management.
- Championed a culture of continuous improvement by regularly reviewing and updating CRM processes and strategies, maintaining a focus on achieving organizational goals.
- Coordinated with Marktech team to ensure seamless integration of new CRM features and functionalities across all relevant platforms.
- Evaluated the effectiveness of promotional campaigns using A/B testing methods, refining marketing messages for greater impact.
- Implemented targeted email marketing campaigns, resulting in higher open rates and conversions.
- Oversaw CRM platform updates and maintenance, ensuring optimal performance and minimal downtime.
- Developed data-driven marketing campaigns for improved client retention and brand loyalty.
- Collaborated with the product development team for product improvements to support more sustainable revenue growth.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
CRM Executive
Sanghvi Beauty & Technologies Pvt Ltd.
02.2021 - 06.2022
- CRM Campaign Management and Execution (SMS, Email, Web/App Push, In-App, On-Sight)
- Customer segmentation, Customer Flow
- Data Management and report generation
- Campaign Planning
- Cohort Management
- Loyalty Program
- LTV Journeys
- New Brand On-boarding for CRM setup
- Analyzed customer behavior patterns to identify opportunities for improved targeting and segmentation strategies.
- Managed regular updates of CRM software to maintain optimal performance levels and accommodate evolving business requirements.
Marketing Executive
Juvenca Online Private Limited
07.2018 - 01.2021
- Communicated marketing strategy and campaign performance to verify alignment with senior management objectives
- Developed and implemented targeted digital strategy to improve business performance
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets
- Identified target audiences and devised campaigns to match target demographics and optimize results
- Worked with marketing teams to create, deploy and optimize effective campaigns
- Developed structure to measure success of key areas identified in digital strategy
- Achieved conversion up to 25% from returning customers
- Reduced logistics cost by 20% by making changes in strategies
Marketing Executive
MIT Creatives Private Limited
09.2016 - 06.2018
- Handling Events, Exhibitions branding and execution for Clients like Grohe, Saint Gobain Gyproc, Veedol, Capital First (Now IDFC First Bank) on Pan India
- Generating Quotation, Purchase Order Generation & Procurement
- Media Planning
- Coordinating with Vendors and clients
- Client servicing
Trainee Accountant
CS Rupali Abhyankar
04.2016 - 08.2016
- Handling book keeping SME's Clients
- Ledger entries in Tally for Clients
- Assisted for Direct tax filling
- Client Coordination
Education
MBA - Marketing
Institute Of Technology & Management
04.2018 - 06.2020
Masters in Commerce - Accounting And Finance
Pillai College Of Arts Commerce And Science
04.2014 - 06.2016
Bachelor of Accounting And Finance - Accounting And Finance
C.K.T. College Of Arts Commerce And Science
04.2011 - 06.2014
Skills
E-mail and direct mail marketing campaigns
Relationship building and retention
Campaign management
CRM integration
Customer segmentation
Customer journey mapping
Marketing automation
Multichannel marketing
Customer retention strategies
Teamwork and collaboration
Problem-solving
Multitasking
Accomplishments
- SELECTED AT UNIVERSITY LEVEL FOR AVISHKAR RESEARCH CONVENTION IN S.Y.B.A.F.
- ACHIEVED 1ST PRIZE IN SYNERGY SIES FEST FOR ONE SHOT PLAY ON SOCIAL TOPIC.
- SECURED 3RD POSITION IN MODEL MAKING COMPETITION IN F.Y.B.A.F.
- ACHIEVED 3RD PRIZE IN YOUTH FASTIVEL FOR ONE ACT PLAY
Software
Webengage
MoEngage
Netcore
Timeline
CRM Manager
Manash Lifestyle, Purplle.Com
06.2022 - Current
CRM Executive
Sanghvi Beauty & Technologies Pvt Ltd.
02.2021 - 06.2022
Marketing Executive
Juvenca Online Private Limited
07.2018 - 01.2021
MBA - Marketing
Institute Of Technology & Management
04.2018 - 06.2020
Marketing Executive
MIT Creatives Private Limited
09.2016 - 06.2018
Trainee Accountant
CS Rupali Abhyankar
04.2016 - 08.2016
Masters in Commerce - Accounting And Finance
Pillai College Of Arts Commerce And Science
04.2014 - 06.2016
Bachelor of Accounting And Finance - Accounting And Finance
C.K.T. College Of Arts Commerce And Science
04.2011 - 06.2014
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