
Organic Growth Lead with 5+ years of experience in SEO and CRO, driving scalable organic acquisition across real estate, interiors, travel, education, and B2B. I lead strategy for 9+ active projects and mentor a 12-member SEO team, partnering with content, design, and engineering to improve traffic quality and conversions. In my current role, I delivered 100% organic traffic growth in 6 months and increased conversion rate from 1% to 3% by building new category structures, optimizing lead funnels, and strengthening technical + AI search visibility (schema, snippets, internal linking).