Akash Vatsyayan
Bengaluru
Summary
Strategic and data-driven Senior Manager with expertise in translating business objectives into actionable strategies. Skilled in launching innovative marketing services and advising C-suite executives on go-to-market and operational strategies. Adept at leveraging AI models and automation tools to drive business efficiencies. Passionate about providing data-backed recommendations to optimize operations and maximize profitability.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Manager-Business Development
Pin Click Property Management
05.2024 - Current
- Advised 50+ real estate builders on marketing strategies, optimizing budget allocation and market positioning, leading to a 30% increase in portfolio ROI.
- Designed and executed GTM strategies, increasing client portfolio by 20% and annual revenue by ₹2Cr+.
- Led automation of marketing and pre-sales processes, reducing turnaround time by 25% and boosting conversion rates by 35%.
- Managed ₹20 lacs+ in ad spend across Google Ads & Meta platforms, improving CPL by 20% and achieving 3x ROI.
- Built and nurtured relationships with 50+ C-suite executives and institutional investors, closing deals worth ₹60 lacs+.
- Utilized Tableau to analyze consumer behavior, enabling data-backed decisions that improved targeting efficiency by 40%.
- Managed a team of 15 across sales, marketing, and digital strategy, ensuring seamless execution of business initiatives.
Quality Specialist - LMAQ
Amazon
08.2021 - 03.2022
- Analyzed large datasets using SQL & Excel, identifying trends that reduced process defects by 25%.
- Worked cross-functionally with operations, product, and compliance teams to implement process improvements, increasing SLA adherence by 20%.
- Designed and delivered training programs for 50+ associates, ensuring compliance with SOPs and improving audit pass rates by 95%.
- Implemented feedback loops and root cause analysis, reducing customer complaints related to LMAQ by 15%.
Associate
Green Park Hotels & Resorts
08.2021 - 03.2022
- Managed corporate client accounts, increasing repeat business by 25% through personalized engagement strategies.
- Assisted in executing promotional campaigns that boosted occupancy rates by 20% and F&B revenue by 15%.
- Conducted competitor benchmarking and customer sentiment analysis, leading to a 10% improvement in service offerings.
- Coordinated high-profile corporate events and brand activations, contributing to a 12% increase in brand visibility.
- Implemented guest feedback initiatives that enhanced customer satisfaction scores by 18%.
Education
Post Graduate Program in Management - Marketing and Analytics
Great Lakes Institute of Management
Chennai01-2024
B.Sc. - Hospitality and Hotel Administration
Institute of Hotel Management
Bhubaneswar01-2019
AISSCE - CBSE -
GD DAV Public School
Deoghar01-2016
AISSE - CBSE -
J L N Memorial Sr. Sec. School
Dhanbad01-2014
Skills
- Tableau
- SQL & Python Basics
- Google Analytics
- Advance Excel
- Google Ads & Meta Ads Manager
- SEO
- Chat GPT
- Jasper AI
Certification
- Agile Project Management, Google
- Six Sigma Green Belt Certified, Management & Strategy Institute
- Python for Data Science, AI & Development, IBM
- Data-driven Decision Making, PwC
- Design Thinking, HP Life
- Google Analytics 4, Google
Accomplishments
- Received the Rising Star Award for launching a new service vertical at Pin Click.
- Ranked Top 2% in Consulting Consortium 2023 (IIM ABC & ISB).
Live Project
DIGITAL MARKETING & ANALYTICS, 02/2024 to 05/2024
CK Birla Group, Chennai
- Executed a performance-driven digital marketing campaign for IIMS, increasing website traffic by 250%, social media engagement by 75%, and lead conversions by 20% in three months.
- Optimized multi-channel ads and SEO, achieving a 4.5x ROI, reducing acquisition costs by 38%, and expanding brand reach to 1M+ targeted users.
Timeline
Senior Manager-Business Development
Pin Click Property Management
05.2024 - Current
Quality Specialist - LMAQ
Amazon
08.2021 - 03.2022
Associate
Green Park Hotels & Resorts
08.2021 - 03.2022
Post Graduate Program in Management - Marketing and Analytics
Great Lakes Institute of Management
B.Sc. - Hospitality and Hotel Administration
Institute of Hotel Management
AISSCE - CBSE -
GD DAV Public School
AISSE - CBSE -
J L N Memorial Sr. Sec. School
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