AKASHDEEP GUPTA
Pune
Summary
Dynamic and results-oriented Email Marketing Executive with over 2 years of experience in designing, implementing, and optimizing email marketing campaigns. Proven track record of driving engagement, conversions, and revenue growth through strategic planning and innovative tactics. Seeking to leverage expertise in email marketing to contribute to the success of a forward-thinking organization.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Email Marketing Executive
Fortune Business Insights
09.2022 - 09.2024
- Developed and Executed email campaigns that resulted in a 50% increase in customer engagement and a 30% increase in conversions.
- implemented mobile optimization strategies for email content and design, leading to a 50% improvement in click through rates in mobile devices.
- Analyzed email performance metrics and identified areas
of improvement, resulting in a 50% increase in open rates
and a 10% decrease in unsubscribe rates. - Utilize email marketing automation tools such as Apollo and Clearbit to create and deploy targeted, personalized email campaigns
- Segment email lists based on customer demographics, behaviors, and preferences to deliver relevant content and maximize engagement
- Stay informed about industry trends and best practices in email marketing, implementing new strategies to enhance campaign effectiveness.
Digital Marketing Intern
Digitize Brand Hub Pvt Ltd
07.2022 - 10.2022
- Managed social media accounts and created creatives
- Created marketing strategies and customer acquisition.
- Engaged with B2B clients and provided support to the sales team.
- Executed retail operations at Big Bazaar from June to July, focusing on providing superior quality customer service
- Demonstrated proficiency in customer interaction and market research analysis to enhance customer satisfaction.
- Spearheaded marketing and sales initiatives at Big Bazaar from March 2021 to April 2021
- Led loyalty programs and implemented strategic visual merchandising tactics to drive sales and brand awareness.
Education
Bachelors in Retail Management -
ST. Xaviers College
01.2021
Intermediate -
YBN Inter College
01.2018
CBSE -
Loyola Convent School
01.2013
Skills
- Advanced knowledge of email marketing platforms
- Expertise in developing and executing email marketing campaigns
- Proficiency in creating reports to track and analyze email performance
- Proficiency in reducing email bounce and unsubscribe rates
- Ability to increase overall campaign performance and ROl
- Ability to utilize customer feedback to improve email campaigns
- Strong understanding of email-generated leads and revenue
- Proficiency in using data analysics and monitoring tools
Certification
- Email Marketing Certification, HubSpot, 2023-01-01
- The Fundamentals Of Digital Marketing, Digital Garage, 2022-01-01
- Website Desing Using Wordpress Program, Digital Trainee, 2024-01-01
- Graphics and Video Editing Program, Digital Trainee, 2024-01-01
- Digital Marketing, Digital Trainee, 2022-01-01
Hobbies and Interests
- Photography
- Travelling
- Painting
- Exploring new Things
Projects
Big Bazaar, 2019-06-01, 2019-07-31, Retail Operations, Executed retail operations at Big Bazaar from June to July, focusing on providing superior quality customer service., Demonstrated proficiency in customer interaction and market research analysis to enhance customer satisfaction. Big Bazaar, 2021-03-01, 2021-04-30, Marketing and Sales, Spearheaded marketing and sales initiatives at Big Bazaar from March 2021 to April 2021, Led loyalty programs and implemented strategic visual merchandising tactics to drive sales and brand awareness.
Strength
- Proactive
- Co-operative
- Strongly beleive in team work
- Honest and Hard worker
Timeline
Email Marketing Executive
Fortune Business Insights
09.2022 - 09.2024
Digital Marketing Intern
Digitize Brand Hub Pvt Ltd
07.2022 - 10.2022
Bachelors in Retail Management -
ST. Xaviers College
Intermediate -
YBN Inter College
CBSE -
Loyola Convent School
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