Akash Macwan
ANALYTICS IMPLEMENTATION DEVELOPER | WEB DEVELOPER
Ahmedabad,Ahmedabad
Summary
Results-driven professional with a strong focus on analytics implementation and web development, seeking challenging assignments that leverage technical expertise and analytical skills. Open to both office and remote opportunities across India, with a keen interest in relocating for onsite experience. Eager to join an organization that fosters continuous learning and provides an environment conducive to skill acquisition and professional growth. Committed to delivering impactful solutions while embracing innovative approaches in a dynamic work setting.
Overview
3
3
Languages
10
10
years of professional experience
Work History
Delivery Manager - Tech Ops
Datahash
Udaipur
02.2026 - 05.2026
- Conducted advanced front-end audits of client data layer schemas and GA4 implementations, evaluating tag management configurations, event taxonomies, and consent state management.
- Translated complex technical tracking flaws into actionable optimization strategies, resolving data gaps, and improving overall reporting accuracy for prospective clients. Using extension and in-built browser console features.
Tealium Implementation Specialist
Techiebutler
05.2025 - 07.2025
- Responsible to maneuver tealium tagging for the Google Analytics and implementation of CCPA compliance using one trust.
Senior Developer
D4 Insight Private Limited
07.2024 - 03.2025
- Managing comprehensive implementation of:
- Full-story pixel implementation through Google Tag Manager
- Google Analytics V4 Enhanced-ECommerce tracking and implementation.
- Bloomreach pixel implementation through Google Tag Manager.
- Custom javaScript implementation for Existing Google Analytics V3 (Generic+EE-Commerce)
- Advanced cookie consent settings using One Trust and GTM.
- Along with that responsible to perform quarterly audit for the Google Tag Manager container and Website Analytics.
- Key Result Areas
Analytics Engineer
Advance Auto Parts/Kaamwork
06.2023 - 07.2024
- Managing comprehensive implementation of:
- Unbxd analytics via Tealium Tag Manager
- Movable Ink using Tealium Event Stream
- Dentsu pixel through Tealium
- Martech stack Implementation using Tealium
- Ensuring website compliance with CCPA and GDPR through OneTrust for cookie consent policies.
- Conducting thorough analysis and testing of website tagging functionalities.
- Implementing Quantum Metrics analytics, ensuring robust functionality and performance monitoring.
- Key Result Areas
Google Analytics Developer
MRCC
12.2022 - 06.2023
- Migrated Google Universal Analytics tags to Google Analytics Version-4 (GAV4).
- Developed a Python script to automate data extraction from Tag Manager JSON objects, ensured event validation.
- Successfully migrated 4 websites to GAV4, streamlined transitions and improved analytics capabilities.
- Key Result Areas
- Highlight
Senior Software Engineer
Tech Mahindra
02.2022 - 12.2022
- Implemented analytics & marketing technology tags using various tag management systems.
- Coordinated with clients to gather requirements and deliver customized solutions using development skills, streamlined repetitive tasks.
- Developed and implemented REST APIs for performing CRUD operations on databases and datasets.
- One of the crucial tasks has been performed was to merge the adobe analytics data layer with the google analytics data layer; so that it can send adobe analytics data into google analytics. Which decreased development efforts by 20%.
- Defined key result areas to align team objectives with business goals.
Senior Business Analyst / Automation Engineer
EXL Service
08.2019 - 02.2022
- Created MarTech tags across various platforms including GTM, Tealium, Ensighten, DTM, and Adobe Launch.
- Developed automation scripts to automate manual testing tasks.
- Utilized Python's BeautifulSoup framework to create a web scraper and validate analytics scripts on websites.
- Built a web crawler using Python's Scrapy framework to identify pages with analytics tags.
- Developed Script-Watcher, an automation tool using Python, selenium-wire, and PyUnit, to capture analytics requests, user journeys, and background resources load time.
- Designed an API to push data from multiple analytics and marketing platforms into Google BigQuery.
- Key Result Areas
Implementation Engineer
Quicko Technosoft Labs Private Limited - WhatFix
06.2019 - 08.2019
- Developed workflow through what-fix walkthrough creator tool, utilized TML, CSS, JavaScript.
Implementation Engineer
Nabler Web Solutions Private Limited
07.2018 - 05.2019
- Implemented A/B testing setups for clients and ensured flawless execution on their websites.
- Developed a tool named CRO Watcher, utilized JavaScript to retrieve CSS selectors and daily
- Python-based checks using BeautifulSoup-4 to verify their presence on web pages.
- Managed Google Analytics implementations.
- Created a tool to monitor network requests using the JavaScript Resource Timing API.
- Key Result Areas
Technical Analyst
Tatvic Analytics
05.2016 - 06.2018
- Created the DataLayer Automation Tool (DLAT) to automate the creation of data layers for Google Tag Manager, enhanced data collection speed and accuracy by 30%.
- Developed and integrated applications using key Google APIs such as Tag Manager API, Search Console API, Analytics API, and Gmail API, improved data accuracy by 20%.
- Highlights
Education
Master Of Computer Application -
Charotar University Of Science And Technology
Anand05-2016
Bachelor Of Computer Application - undefined
St. Aloysius Degree College
Bangalore05-2013
Skills
HTML5
CSS3
JavaScript
Vuejs
PHP
Google Analytics
Quantum Metrics
Cookie Consent
One Trust
Adobe Analytics
Rest API
Facebook Graph API
Twitter API
SEM Rush API
Tealium
Adobe Launch
Bootstrap 4
jQuery
Ensighten
Google Tag Manager API
Chrome Developer Tools
Kanban methodology
Continuous delivery
Stakeholder management
Timeline
Delivery Manager - Tech Ops
Datahash
02.2026 - 05.2026
Tealium Implementation Specialist
Techiebutler
05.2025 - 07.2025
Senior Developer
D4 Insight Private Limited
07.2024 - 03.2025
Analytics Engineer
Advance Auto Parts/Kaamwork
06.2023 - 07.2024
Google Analytics Developer
MRCC
12.2022 - 06.2023
Senior Software Engineer
Tech Mahindra
02.2022 - 12.2022
Senior Business Analyst / Automation Engineer
EXL Service
08.2019 - 02.2022
Implementation Engineer
Quicko Technosoft Labs Private Limited - WhatFix
06.2019 - 08.2019
Implementation Engineer
Nabler Web Solutions Private Limited
07.2018 - 05.2019
Technical Analyst
Tatvic Analytics
05.2016 - 06.2018
Bachelor Of Computer Application - undefined
St. Aloysius Degree College
Master Of Computer Application -
Charotar University Of Science And Technology