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Researched, conceptualized, and built a product aimed at increasing employee productivity and enhancing focus. Led a five-person in the development of a scalable user-centric platform optimized for lower server costs and faster load times. Implementing multiple strategies to improve the product's organic reach and building a community to reach target users and better identify requirements to optimize conversion.

Doubts Platform

• Build doubts posting platform from scratch and scaled it to 50k doubts posted per month with 80 percent resolution within 48 hour turnaround time in a span of 6 months. Implemented multiple features to improve platform visibility, control the quality of answers posted, improve doubts feed relevance and reduce turnaround time for doubt resolution which in turn helped with better free to paid conversion numbers.

SEO Enhancements

• Spearheaded the frontend team to raise Ahref's SEO score for the domain from 21 to 98, the highest among competitors, in just two months, resulting in higher multiple page rankings and overall website traffic. Implemented a number of search bot-related optimizations, as well as a platform to better manage the SEO of over 200 thousand pages, ensuring that pages are always SEO optimized.

Efficient Onboarding Flows

• Increased the number of mobile verified users from 52% to 81% by optimizing onboarding flows, implementing account creation via Truecaller, and placing relevant triggers. The signup rate also increased from 2.3 to 4.2 percent on mweb and from 1.6 to 2.45 percent on the web.

Optimised High Volume Pages

• Carefully planned and led efforts to improve core web vitals for all highly ranked logged-out pages across various categories critical for new user acquisitions. The page speed insights score increased from 21 to an average of 95 for all companies' logged out pages, resulting in higher conversions and lower bounce rates.

• Led a team of 7 developers to successfully deliver all requested features on the company's learning management system and built a platform for onboarding offline coaching institutes as part of the team's new business vertical.
• Implemented multiple critical tech features such as DRM protection for videos as well as compression, a real-time messaging system to help with live videos along with replays, an entire architecture to track users' time spent on the platform, and so on, all while actively leading the team to meet all monthly sprint targets.