Akshata Karnik
Media Professional
Mumbai
Summary
Dynamic, self-motivated professional with exceptional interpersonal and communication skills. Highly adaptable with a strong aptitude for problem-solving and decision-making while consistently delivering innovative solutions. Demonstrated success in driving projects to completion through strategic planning and effective resource management, ensuring alignment with organizational goals. Committed to achieving excellence and contributing to team success through proactive engagement and leadership.
Overview
14
14
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Manager- Ad Sales
SONY PICTURES NETWORK INDIA
2023.04 - Current
- Managed client portfolios for high-impact initiatives across HGEC-Sony TV and Sony Sab.
- Spearheaded sponsorship sales for Sony Liv, creating customised brand specific integration and results driven solutions.
- Successfully sold mobile, connected TV, and pre-roll ad inventory across Sony LIV shows, while designing tailored media plans to address diverse client requirements.Successfully sold mobile, connected TV, and pre-roll ad inventory across Sony LIV shows, while designing tailored media plans to address diverse client requirements.
- Developed sponsorship strategies for high-impact reality shows including Kaun Banega Crorepati, Indian Idol, Shark Tank India, and India's Got Talent.
- Created tailored concepts for legacy shows like Tarak Mehta ka Ooltah Chashma and Wagle ki Duniya.
- Partnered with brand solutions team to develop business solutions for challenging client briefs.
- Secured exclusive partnerships with RBI at the network level, negotiated with Kotak Mahindra Bank as the banking partner for KBC, and DBS on Shark Tank.
- Efficiently utilised the available inventory for the region and planned the campaigns to optimise the fill levels.
Assistant Manager
SONY PICTURES NETWORK INDIA
2021.04 - Current
Client Partner
Republic TV
2017.10 - Current
- Engagement with Clients to generate revenue for Republic Tv by Filling up ad Inventory on Televison and digital world of Republic Tv.
- Develop new branded content ideas for clients to associate with client for a special Impact Property.
- Working closely with research team of Republic Tv to have insights on Barc ratings.
- Generating new clients for Republic Tv.
- Special Projects Handled In REPUBLIC TV
- Active Member of Republic Summit- 2018
Business Development Manager for priority banking
Standard Chartered Bank
2016.02 - 2017.09
- Dealing with super HNI clients and maintain and deepen their existing Priority Relationship with the bank.
- Sourcing new priority clients for the bank.
- Processing mortgage files.
- Generating revenue from existing bank customers and upgrading their services to priority banking.
- Special Projects Handled With STANDARD CHARTERED BANK
- Study the new markets for Standard Chartered Banking Opportunities.
- Develop a Marketing strategy for Indian Market Promoting Digital Platform.
- Study of Revamping the “Breeze App” using competitive analysis.
Client Acquisition and Marketing Activities for SQY Rewards
First Quadrant Solutions
2015.05 - 2015.06
- Suspecting of clients for customer engagement solutions in Food & Beverage sector.
- Developing Marketing activities with collaborating with Restaurant loyalty programs.
- Working on a live project of developing an app and study of Food and Beverage industry.
Customer Complaint Handling and Subscription Renewal
The Times of India
2011.05 - 2011.06
- Renewal of magazine subscriptions.
- Working with Dispatch department.
- Customer complaint handling.
Education
PGDBM - Marketing
N.L Dalmia
2016-04
B.M.S -
M.L.Dahanukar College of Commerce
2014-03
HSC -
Prahladrai Dalmia College of Commerce And Economics
2010-03
SSC -
St. Anne’s High School
2008-03
Skills
Sales growth strategies
Decision-making
Time management
Customer service
Business development
Cross-functional teamwork
Negotiation
Business developmentSponsorship strategyCampaign planningNegotiation skillsCreative problem solvingStrategic thinkingHobbies and Interests
Music, Fond of Baking, Huge bollywood buff, Travelling, Camping, Pet Animals Welfare
Personal Information
Certification
Awarded as revenue revellers at Sony
Timeline
Manager- Ad Sales
SONY PICTURES NETWORK INDIA
2023.04 - Current
Assistant Manager
SONY PICTURES NETWORK INDIA
2021.04 - Current
Client Partner
Republic TV
2017.10 - Current
Business Development Manager for priority banking
Standard Chartered Bank
2016.02 - 2017.09
Client Acquisition and Marketing Activities for SQY Rewards
First Quadrant Solutions
2015.05 - 2015.06
Customer Complaint Handling and Subscription Renewal
The Times of India
2011.05 - 2011.06
PGDBM - Marketing
N.L Dalmia
B.M.S -
M.L.Dahanukar College of Commerce
HSC -
Prahladrai Dalmia College of Commerce And Economics
SSC -
St. Anne’s High School