Akshay
Luxury - Award Winning Marketing professional
Bengaluru
Summary
A seasoned marketing professional with a proven track record at Mercedes Benz / Porsche / Audi & BMW, adept in curating uber-luxury experiences and leveraging marketing analytics. Excelled in team management and CRM, driving sales targets through innovative campaigns and enhancing brand loyalty. Achieved significant ROI improvements by implementing data-driven strategies.
Overview
8
8
years of professional experience
3
3
Languages
Work History
General Manager of Marketing
Mercedes Benz - Sundaram Group
02.2024 - Current
- Curated uber luxury - Global award winning experiences.
- Managed cross-functional teams to execute successful product launches, achieving sales targets.
- Created compelling content for various marketing channels to increase engagement and drive conversions.
- Established a consistent brand identity across all channels, enhancing customer recognition and loyalty.
- Implemented data-driven decision-making processes to optimize marketing spend and ROI.
Head of Marketing
Audi Jubilant - Karnataka & Tamil Nadu
07.2021 - 01.2024
Marketing initiatives for Karnataka & Tamil Nadu
Lead generation
ATL campaign management
BTL campaign management
Digital campaign management
Marketing Manager
BMW Deutsche Motoren
07.2019 - 06.2021
New dealership enhancement
Lead generation
Awareness building
BTL campaign management
ATL campaign management
Digital campaign management
Marketing Manager
Porsche Centre Bengaluru
07.2017 - 07.2019
Lead Generation
ATL campaign management
BTL campaign management
Digital campaign management
Education
MBA - Marketing
Centre For Management Studies
Bengaluru, India 04.2001 -
Skills
AI - Hands on experience
Curating uber luxury experiences
Marketing analytics
Creative direction
Customer Relations management
Public Relations management
Accomplishments
- Selected 5 times by Mercedes Benz India for best campaigns executed across the country.
- The only campaign from India to get published on the Cookbook Germany.
Timeline
General Manager of Marketing
Mercedes Benz - Sundaram Group
02.2024 - Current
Head of Marketing
Audi Jubilant - Karnataka & Tamil Nadu
07.2021 - 01.2024
Marketing Manager
BMW Deutsche Motoren
07.2019 - 06.2021
Marketing Manager
Porsche Centre Bengaluru
07.2017 - 07.2019
MBA - Marketing
Centre For Management Studies
04.2001 -
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