Akshay Gupta
Navi Mumbai
Summary
Senior SEO Executive with 5+ years of experience in developing and implementing successful SEO strategies for clients across various industries. Skilled in analyzing data and identifying opportunities to improve search engine rankings, increase website traffic, and drive conversions. Excellent communicator and team player with a proven track record of delivering results.
Overview
11
11
years of professional experience
Work History
Senior SEO Executive
ProThoughts Solutions
Mumbai
11.2021 - Current
- Develop and implement SEO strategies for clients across various industries, resulting in 73.75% increase in organic traffic and 20% increase in conversions on average.
- Conduct keyword research and analysis to identify high-impact keywords, content creation, and optimization opportunities.
- Optimize website content and structure for improved search engine visibility, including on-page optimization and technical SEO
- Develop and execute link-building strategies to increase website authority and improve search engine rankings.
- Analyze data using Google Analytics and other tools to track and report campaign performance, including traffic, rankings, and conversions.
- Manage client relationships and communicate regularly on campaign progress and performance.
- Mentor and lead a team of junior SEO specialists, providing guidance and training on SEO best practices and strategy development
Digital Marketing Executive
Neolite Infotech India Pvt Ltd
Mumbai
05.2017 - 11.2021
- Multiple websites management - Website SEO - Email marketing - Working on new product ideas - Creating landing pages - Social media marketing - Facebook, Twitter, LinkedIn, Reddit, etc
- Designing banners and featured images on Canva, GIMP, etc
- Website analysis using tools like Ahrefs, SEMrush, etc., to optimize website metrics
SEO Executive
BlueBit Systems
Mumbai
10.2015 - 10.2016
- Carry out SEO audits
- Perform keyword research
- Executing SEO campaigns & share recommendations to improve the website hygiene
- Experience in working with the UK and USA market
- Taking care of clients across various industries: Entertainment, Service sector, in-house clients, etc
- Monitor and evaluate search results and search performance across the major search engines
- Creating & presenting the results in the form of reports on a very regular basis
Lecturer
Shantiniketan Polytechnic
02.2012 - 06.2015
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Created and designed quizzes, tests and projects to assess student knowledge.
- Conducted individual research projects to actively contribute to institution's research work.
Education
Bachelor's degree - Information Technology
University of Mumbai
Mumbai, MH2010
Skills
- SEO strategy development and implementation
- Keyword research and analysis
- On-page and off-page optimization
- Technical SEO
- Content creation and optimization
- Analytics and reporting
- Project management
- Team leadership and mentoring
Timeline
Senior SEO Executive
ProThoughts Solutions
11.2021 - Current
Digital Marketing Executive
Neolite Infotech India Pvt Ltd
05.2017 - 11.2021
SEO Executive
BlueBit Systems
10.2015 - 10.2016
Lecturer
Shantiniketan Polytechnic
02.2012 - 06.2015
Bachelor's degree - Information Technology
University of Mumbai
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