AKSHAY KUMAR DHARMIK
Bangalore
Summary
Experienced marketing manager with a proven track record in developing impactful go-to-market strategies and advertisements for diverse brands. Demonstrates expertise in creating and optimizing ads, effectively raising brand awareness, and driving user adoption through multi-channel campaigns. Skilled in leading cross-functional teams, analyzing data, and optimizing campaigns to achieve measurable outcomes.
Overview
5
5
years of professional experience
Work History
TEAM LEAD
Tech Mahindra
04.2023 - Current
- Company Overview: AMAZON ADS PROJECT
- Managed brands and sellers across different categories to plan marketing strategy, ads placement, managing and executing
- Develop and implement comprehensive brand strategies that align with company goals and market milestones, and resource allocations and track progress against the plan
- Assisted and guided the budget allocation, engage with advertisers to understand their advertising goals and creating new opportunities and inspiring them to pursue new ideas and possibilities
- Analyze account performance against key metrics to identify, recommend and implement optimization solutions
- Drive traffic and business to the website with demand generation activities - Google Ads, LinkedIn etc
- Prepare and manage monthly, quarterly and annual budgets for the Marketing Campaign
- Composed strong consistent brand message across all channels and marketing efforts
- Coordinate all moving parts of a campaign to deliver on time and on a budget:
- Conduct market research and analysis to identify opportunities, track competitor activities, and understand consumer trends
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
- Generated reports detailing findings and recommendations.
- Increased customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.
- Trained new team members by relaying information on company procedures and safety requirements.
MARKETING MANAGER
VARAL CONSULTANCY
05.2021 - 11.2022
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
MARKETING AND SALES MANAGER
CarEASY
10.2019 - 12.2020
- Analytics-driven product usage increases and over 1000 organic conversions from social media channels contributed to a 25% rise in sales
- Coordination with the development and design teams to build products and unique growth strategies
- Monitor and communicate ad campaign process through regular, in depth activity reports and insights
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Managed sales promotions and marketing strategies on major social media sites.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Prepared sales presentations for clients showing success and credibility of products.
- Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
Education
Post Graduate Program in Product Management - Product Management
Indian Institute of Technology - Guwahati
India06.2024
Bachelors of Engineering - Electronics and Telecommunication
Shri Shankaracharya Group of Institution
India06.2018
Skills
- Campaign Management
- Market Research
- Brand Marketing
- Content Marketing
- Strategic Alliance
- GTM
- Competitive analysis
- Media Strategy
- Lead Generation
- Stakeholder Management
- Analytics and Metrics
Accomplishments
- Spot Award, 09/01/23, Received spot award at Tech Mahindra for boosting 20% in ROAS.
Languages
English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)
Marathi
Intermediate (B1)
Telugu
Elementary (A2)
Timeline
TEAM LEAD
Tech Mahindra
04.2023 - Current
MARKETING MANAGER
VARAL CONSULTANCY
05.2021 - 11.2022
MARKETING AND SALES MANAGER
CarEASY
10.2019 - 12.2020
Post Graduate Program in Product Management - Product Management
Indian Institute of Technology - Guwahati
Bachelors of Engineering - Electronics and Telecommunication
Shri Shankaracharya Group of Institution