Gautam Sharma
Manager, Digital Advertising Campaigns
Hyderabad,TG
Summary
Dynamic Campaign Manager with a proven track record at MediaMint, excelling in customer engagement and campaign management. Expert in digital marketing strategies, I streamlined reporting processes and enhanced brand visibility, driving significant improvements in client satisfaction. Adept at teamwork and conflict resolution, I foster collaboration to achieve impactful results.
Business Operations Professional and Digital Marketing Analyst with more than 7 years of expertise in managing campaigns and operations. Demonstrated proficiency in Google Ads, DV 360, and CM 360, overseeing end-to-end campaigns for Fortune 500 streaming clients and the world’s top visual discovery social media platform.
Overview
7
7
years of professional experience
Work History
Campaign Manager (Team Lead)
MediaMint
06.2022 - Current
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Worked with traditional media to obtain coverage of key events.
- Created grassroots campaign initiatives mobilizing training and support.
- Led crisis communications and RCA activities in response to escalations
- Oversaw teams of volunteers and monitored effectiveness of each area.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Negotiated vendor contracts and managed relationships.
- Managed vendor relationships, negotiating contracts and ensuring adherence to established timelines and budgets.
- Conducted media training for company executives.
Google Ads Manager (S.M.E)
FIS Global
02.2019 - 05.2022
- Identified opportunities for growth through competitive analysis, market research, and audience segmentation techniques.
- Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
- Enhanced ad visibility with strategic placement of Google Shopping ads to drive eCommerce sales growth for clients.
- Managed multiple accounts simultaneously by setting up, monitoring, and optimizing campaigns for various industries.
- Streamlined internal processes related to the management of Google Ads accounts which led to more efficient and timely campaign launches.
- Improved client satisfaction with regular communication, progress reports, and prompt issue resolution.
- Maximized conversion rate optimization by implementing landing page best practices to improve user experience.
- Streamlined reporting processes, providing clients with clear insights into their ad campaign performance.
- Reduced wasted spend by implementing negative keyword lists to filter out irrelevant searches from triggering ads.
- Continuously improved ROI by conducting thorough analysis of campaign metrics and adjusting bids accordingly.
- Developed campaigns, led design, and tracked results.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Education
Bachelor of Science - Mechanical Engineering
Punjab Technical University
Chandigarh, India 04.2001 -
Skills
Customer engagement
Teamwork and collaboration
Campaign management
Account management
Continuous improvement
Conflict resolution
Compliance
Paid advertising
Campaign support
Best practices implementation
Problem-solving
Excellent communication
Decision-making
Digital marketing
Team building
Attention to detail
Client relations
Interpersonal skills
Timeline
Campaign Manager (Team Lead)
MediaMint
06.2022 - Current
Google Ads Manager (S.M.E)
FIS Global
02.2019 - 05.2022
Bachelor of Science - Mechanical Engineering
Punjab Technical University
04.2001 -