Dreamweaver
Akshit Meena
Senior Email Marketing Manager
Summary
Seasoned Senior Digital Marketer with over 5 years of experience in Communication Marketing via Emails, WhatsApp, SMS, Web-push and App Notifications. Demonstrated success in directing and strengthening brands by helping businesses (B2C & B2B) grow and sell their products and services digitally.
In-depth understanding of Consumer Journeys, Personalized Promotions, P&L, and Net Contribution Management via different marketing channels in both Indian and Global Markets. Recognized consistently for performance excellence and contributions to success in driving monthly revenues over $5M while handling email volumes of 70M+ emails per month with 5 direct reports and cross-functional teams from Technology, Merchandising, Product, Sales, Production & Operations, and Finance.
Overview
7
7
years of post-secondary education
10
10
years of professional experience
Work History
Senior Email Marketing Manager
ClearTax India (9 Months)
10.2020 - Current
- (7 months +) Leading the Email Marketing vertical for the B2B sphere ranging from MSMEs to Large Enterprises.
- Drove 100x growth in viable leads in a span of 60 days.
- Managed 15+ domains across 4 Business Units to ensure maximum deliverability.
- Streamlined campaigns and automation across 4 different ESPs to tap maximum engagement.
- Implemented AMP technology in emails to maximize lead generation.
- Consistently exceeded the lead target from Jan to March by 100 to 125%.
- Led the implementation and backend infrastructure for the Referral Program across two BUs.
Email Marketing Manager
Angara E-Commerce, Pvt. Ltd. (1 year 5 months)
06.2019 - 10.2020
- Managing a team of 5 to lead the overall Email Marketing Vertical.
- Collaborated with cross-functional teams to implement the Referral Program.
- Implemented Data-Driven and Segmented approach to uplift annual sales target by 77% YoY.
- Ensured smooth and efficient launch of the company’s business in the UK, Canada, and Australia, including newsletters and replication of all the existing automations.
- Improved the overall Email Marketing Reputation which contributed to 68% YoY uplift in the overall Email Engagement Rates.
- Responsible to bridge the gap between content and creative teams to deliver communicative and effective emailers.
- Managing the overall promotions and offers for the brand.
- Akshit Meena - page 1.
- Awarded With Employee Of The Month 2 times out of 4 nominations in the last year.
Assistant Email Marketing Manager
Angara E-Commerce, Pvt. Ltd. (2 years 1 month)
06.2017 - 06.2019
- Collaborated with a team of 4 to lead the overall Email Marketing Vertical.
- Introduced and Implemented the GDPR norms into the overall company business.
- Implemented Data-Driven and Segmented approach to uplift annual sales target by 150% YoY.
- Implemented and improvised the entire Email Automation Series.
- Uplifted the overall Email Engagement Rates by 37% YoY.
- Responsible to bridge the gap between content and creative teams to deliver communicative and effective emailers.
- Implemented the entire technical architecture of the Email Marketing Platform.
- Successfully launched and executed the MailChimp Postcard Services.
- Awarded With Employee Of The Month 5 times out of 7 nominations in the last year.
- Awarded With Employee Of The Year for outstanding contribution in Email Marketing Strategies and exceeding the sales targets.
Business Development Associate
Angara E-Commerce, Pvt. Ltd. (1 year 1 month)
06.2016 - 06.2017
- Responsible for Market Research and Launch of a new sister website.
- Key responsible person to ensure the right Brand Positioning for the fresh line of business.
- Incubated and Launched and the Social Media and Email Marketing Strategies.
- Responsible to drive the CSR, story, mission, and vision statements.
- Led the Brand's Facebook page to more than 50,000+ followers in just 6 months.
- Responsible to bridge the gap between content and creative teams to deliver communicative and effective marketing promotions.
- Awarded With Successful Takeoff and Shining Star of the month twice in the span of an year.
Summer Intern
Arvind Limited
05.2015 - 07.2015
- Technical summer training for 50 working days, completed an analysis project on consistency in whiteness in batch process.
- Student Ambassador-finalist.
Brand Ambassador
Google
04.2014 - 07.2014
- Was selected as the top three finalist after a 3 month selection process in Google Student Ambassador (GSA) program.
- Event management & Hospitality Ac-Head.
Education
Bachelor of Technology - Textile Technology
Indian Institute of Technology (IIT)
Delhi 01.2012 - 01.2016
Skills
Brand development
Software
Timeline
Senior Email Marketing Manager
ClearTax India (9 Months)
10.2020 - Current
Email Marketing Manager
Angara E-Commerce, Pvt. Ltd. (1 year 5 months)
06.2019 - 10.2020
Assistant Email Marketing Manager
Angara E-Commerce, Pvt. Ltd. (2 years 1 month)
06.2017 - 06.2019
Business Development Associate
Angara E-Commerce, Pvt. Ltd. (1 year 1 month)
06.2016 - 06.2017
Summer Intern
Arvind Limited
05.2015 - 07.2015
Brand Ambassador
Google
04.2014 - 07.2014
Bachelor of Technology - Textile Technology
Indian Institute of Technology (IIT)
01.2012 - 01.2016
Similar Profiles
Robert CuccoRobert Cucco
Work Study Student at 9 Months of Hands on Training on All HVAC/R SystemWork Study Student at 9 Months of Hands on Training on All HVAC/R System
Himani AgrawalHimani Agrawal
Process Associate - AR-OTC & Trade Pay at GENPACT INDIA PVT. LTD (for 2 years and 5 months)Process Associate - AR-OTC & Trade Pay at GENPACT INDIA PVT. LTD (for 2 years and 5 months)
MOHAN DMOHAN D
Data Engineer II at PayPal India Pvt. Ltd. (Intial 6 months as AWF from Altimetrik Pvt. Ltd.)Data Engineer II at PayPal India Pvt. Ltd. (Intial 6 months as AWF from Altimetrik Pvt. Ltd.)