AKSHITA MALVIYA
Sales & Growth Manager
Delhi
Summary
Knowledgeable luxury marketing enthusiast with strong background in developing and executing brand strategies. Successfully led multiple product launches and rebranding initiatives, enhancing market presence. Demonstrated proficiency in market research and consumer insights to drive brand growth and team leadership to deliver cohesive marketing campaigns.
Overview
5
5
years of professional experience
Work History
Sales Manager
Lifeyoga
07.2025 - 11.2025
- Drove the highest monthly revenue by designing and implementing a new sales strategy, standardizing SOPs, and identifying leakages.
- Built and led a sales team by hiring and training three sales executives, with a strong focus on brand-aligned communication, body language, sales pitches, and structured follow-up strategies.
- Developed and monitored KPI dashboards and tracker sheets to evaluate strategy effectiveness, team performance, and conversion metrics.
- Formed and scaled the sales function end-to-end, including sales funnels, SOPs, communication scripts, forecasting models, and performance tracking, resulting in over 85% year-on-year sales growth for three consecutive years.
- Improved conversion rate by 5% and customer retention by 30% through optimized funnel management and customer engagement strategies.
- Closed strategic private event contributing to increased brand visibility, partnerships, and integrated sales and marketing outcomes.
- Designed and automated customer journeys on Bitsepeed, enhancing lead nurturing, follow-ups, and conversion automation.
- Tracked daily performance and sales analytics via Kenko CRM, ensuring real-time visibility into the pipeline, team, and company productivity.
Assistant Brand Manager
Beauty Concepts Pvt Ltd
06.2023 - 06.2025
- Directed Instagram reels for Maisons des Parfums, including KOL collaborations, and post-event content.
- Designed 80+ annual marketing plans for niche perfumery brands, aligning global and local launches, India-specific communication plans, and campaign timelines.
- Led 360 branding initiatives for 40+ global niche perfumery houses, covering social media strategy, digital activations, CRM, PR, in-store promotions, festive campaigns, and offers.
- Planned and hosted 15+ brand events across PAN India, including product launches, product push campaigns, collection launches, and brand launches, in collaboration with top influencers, media, and KOLs from the luxury, beauty, and fragrance industries.
- Secured sponsorship collaborations for events, expanding customer reach, and strengthening engagement with HNI clientele.
- Managed end-to-end event execution, including venue selection, floral décor, customized F&B, licensing, PR gifting, stock allocation, guest list management, event coverage, captions, and social media posts.
- Handled product listings on the brand website and third-party platforms, optimizing the assortment based on customer behavior and inventory availability.
Pricing Merchandiser
The Luxury Closet
03.2021 - 06.2023
- Led the pricing department for Chanel, Prada, and Yves Saint Laurent.
- Designed a pricing handbook and trained all new employees, ensuring similar evaluation of products and pricing.
- Kept track of all seasonal launches, along with vintage styles, trends in the market for style, color, and size for better price evaluation.
Education
Global Luxury Brand Management - Management
PEARL ACADEMY
New Delhi, India01.2020
International Business - International Business
NABA UNIVERSITY
Milan01.2019
PMC -
DLF PUBLIC SCHOOL
01.2017
Skills
Brand strategy
Campaign planning
Product positioning
Social media strategy
New business development
Sales planning
Client relationship management
Marketing communications
Media planning
Sales tracking
Influencer marketing
CONTACT
- +91 9718739403
- Akshita.malviya@yahoo.com
- Delhi
INTERNSHIPS
- PORSHE INDIA - Marketing intern
- RELIANCE BRANDS LTD (COACH) - Retail Merchandising Intern
Timeline
Sales Manager
Lifeyoga
07.2025 - 11.2025
Assistant Brand Manager
Beauty Concepts Pvt Ltd
06.2023 - 06.2025
Pricing Merchandiser
The Luxury Closet
03.2021 - 06.2023
Global Luxury Brand Management - Management
PEARL ACADEMY
International Business - International Business
NABA UNIVERSITY
PMC -
DLF PUBLIC SCHOOL