Summary
Overview
Work History
Education
Skills
Backing
Timeline
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Aleksei Nazarov

Retail Expansion Sales Leader
Bengaluru

Summary

An agile result-oriented leader going only for excellence, self-starter whose drive and sense of urgency are tempered and disciplined by accuracy and quality of work. I grow retail business and improve operations performances by creating people leaders who deliver exceptional customer experience. My experience includes expanding IKEA footprints in emerging markets such as Russia, Japan and India. I deliver significant value as a leader who drives business growth through focused strategy, innovation, operational excellence, and hands-on training that develops engaged cross-functional teams. My deep global experiences, passionate engagement with teams, and developing talents across diverse cultures are a unique benefit to IKEA Mexico expanding their operations and improve customer and employee satisfaction, and lastly achieve and surpass business goals.

Overview

16
16
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Retail Expansion Sales Leader

IKEA India
Bangalore
05.2022 - Current
  • Lead, communicate and manage the planning process, timeline and key milestones for all sales activities.
  • Work closly with key stakeholders and CPH team to ensure the quality of the sales commercial plan packade. (Secure that the plans maximize local commercial priorities acrss all medias.)
  • Lead the commercial build-up process across all areas of Market Hall & Showroom.
  • Ensure quality of the project implementation during Build up process and identify improvments for next project. (Improve ways of working with external service providers, Implement strategic approach for "One selling team" to increase implementation efficiency)
  • Create strong working relationship within key stoakeholders and selling team
  • Lead and support efficient process to secure better filling rate in MH areas due to global availability issue. (increase from 40% to 95%)

Country Business Leader

IKEA India
Bangalore
11.2020 - 05.2022
  • Drive and lead Home Furnishing Business Area “Bedroom” long term growth, relevant range offer and other commercial priorities across all channels. (Lead and develop Bedroom Growth Plan for FY22-24 to maximize growth & profitability)
  • Steer the range and Price Ladder for the Bedroom HFB to secure it meets Indian customer needs and demand (Use annual / active pricing & range optimization process to secure relevant & affordable offer on the market.)
  • Lead and cooperate with key stakeholders within commercial team to secure integration of local commercial solutions and priorities. (Clear and focused approach working with store commercial teams to drive Bedroom agenda; One of the good examples of working with HF&RD and Expansion team to secure commercial priorities for new markets)
  • Coaching store team and co-workers to develop competence and secure specific knowledge of the Bedroom range and Retail Foundation (Support stores and country BLs on Leading Commercial Agenda: Working with Layout as Commercial Tool, Sales steering/Sell It, Price & Quality etc.)

Store Sales Manager

IKEA Japan
Kobe
11.2018 - 11.2020
  • Drive and lead the store commercial action plan; taking input from the team and the matrix manager to ensure the department supports the achievement of the agreed goals for the country. (Highest performance in the country compared to Goal and LY. We also achieve FC6 which contribute to IKEA Japan One IKEA Bonus program)
  • Secure successful implementation of country priorities and sharing a good example solutions. (Our store was defined as the best Entrepreneur store team with great passion a successful local idea. Store won 3 different competitions in a row)
  • Secure a competent and high-performing teams and leaders who inspire and empower every co-worker to recognize and understand their contribution. Identify and develop the many talents within the department to secure succession planning. (Organize and facilitate workshops for Shop Commercial Team with proven “done in a day” actions)
  • Create a strategic “store commercial team walkthrough” approach to support HFB’s business and team cooperation and competence.
  • Taking an active role as experienced sales reviewer, I lead and facilitate store Commercial teams, MSOP and IKEA Family functional reviews on country level.

Country Commercial Activity Leader

IKEA Japan
Tokyo
03.2016 - 11.2018
  • Build a foundation and common understanding about the importance of the role of Activity leader on the store and country level, create clear structure and working process of commercial activities.
  • Coordinate, develop and secure successful implementation of commercial calendar on the country and store level, including strategic and operational actions.
  • Communicate the commercial calendar and commercial focus plan to key stakeholders on country and store level in a way which motivates them to take ownership for their part in achieving the overall goals.
  • Create an environment of trust by encouraging open, constructive, and honest two-way feedback with my colleagues.
  • In addition taking an active role as experienced sales reviewer, I lead and facilitate Commercial team, MSOP and IKEA Family functional review on country level.

Store Commercial Activity Leader

IKEA Japan
Yokohama
06.2014 - 02.2016

Store Commercial Activity Leader

IKEA Russia
Saint-Petersburg
05.2010 - 04.2014

In-Flow Logistic Manager

IKEA Russia
Saint-Petersburg
11.2008 - 05.2010

Sales Shopkeeper

IKEA Russia
Saint-Petersburg
11.2006 - 11.2008

Education

Civil Procedure Law - Jurisprudence, Civil Law

Saint-Petersburg Military University
Saint-Petersburg, Russia
08.1997 - 07.2002

Skills

    Team leadership skills

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Backing

I love the baking part of baking, not just the eating. The slow process of measuring, sifting, and stirring; waiting as the dough rises in the oven and the house becomes saturated with the scents of butter and flour and chocolate; pulling the pans out of the oven and finding the dough transformed into something golden and perfect.

Here are a few things that inspires me for baking:

  • Baking smells amazing
  • It is not about talent - it's about science and magic
  • Baking is for sharing

Timeline

Retail Expansion Sales Leader

IKEA India
05.2022 - Current

Country Business Leader

IKEA India
11.2020 - 05.2022

Store Sales Manager

IKEA Japan
11.2018 - 11.2020

Country Commercial Activity Leader

IKEA Japan
03.2016 - 11.2018

Store Commercial Activity Leader

IKEA Japan
06.2014 - 02.2016

Store Commercial Activity Leader

IKEA Russia
05.2010 - 04.2014

In-Flow Logistic Manager

IKEA Russia
11.2008 - 05.2010

Sales Shopkeeper

IKEA Russia
11.2006 - 11.2008

Civil Procedure Law - Jurisprudence, Civil Law

Saint-Petersburg Military University
08.1997 - 07.2002
Aleksei NazarovRetail Expansion Sales Leader