Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Alina Stanley

Marketer | Brand Manager
Mumbai

Summary

Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Prepared to bring 12+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on the company and customer success

Overview

14
14
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Marketing Manager

Corporate Communications, Lighthouse Learning Pvt. Ltd
11.2021 - Current
  • Developed and executed comprehensive corporate communication strategies to enhance Lighthouse Learning's brand image
  • Led and managed Lighthouse Learning's owned media, including social media pages (LinkedIn & Instagram) and the website, in collaboration with creative agencies
  • Conceptualized and executed creative campaigns that strengthened the brand's identity
  • Managed media planning and execution for corporate communication, optimizing reach and exposure
  • Devised and implemented PR strategies, ensuring effective agency management
  • Spearheaded website SEO management to enhance online visibility
  • Successfully managed and planned corporate events, both in-house and external.

Asst. Account Director Marketing/Design/Content

12.2019 - 11.2021
  • Orchestrated an award-winning regional marketing campaign for a Cipla Health product, achieving outstanding results
  • Planned and executed influencer campaigns and media buying for various brands
  • Crafted a compelling brand identity for an AI startup while simultaneously managing its social media portfolio
  • Redesigned and curated content for the Communicate India website.

Brand Manager

JSM Corporation, Hard
02.2018 - 12.2019
  • Shiro, Asilo, CPK, Pioneered the "AfterWork Party" concept for Hard Rock Café India, resulting in a 220% increase in weekday footfalls and revenue
  • Redesigned the social media aesthetics for Hard Rock Café, enhancing its online presence
  • Innovated themed events for Hard Rock Café, contributing to the global campaign portfolio
  • Successfully managed national and regional campaigns for The Beer Café.

Asst. Manager Marketing

Citymax Hospitality, Krispy Kreme
09.2014 - 07.2016
  • Spearheaded the pre-launch and launch of Krispy Kreme in Mumbai, drawing over 500 walk-ins on the first day
  • Efficiently launched five Krispy Kreme stores in just 45 days
  • Introduced a savory product line for Krispy Kreme India
  • Recognized as the Employee of the Month for executing successful school tours, boosting foot traffic and revenue.

Sr. Executive Marketing & Events

Porsche Centre
Mumbai
04.2013 - 02.2014
  • Coordinated two successful car launches in Mumbai, showcasing Porsche's luxury vehicles
  • Curated and managed over 25 exclusive events targeting high-net-worth individuals in Mumbai.

Marketing Manager

Snap Fitness India
12.2009 - 07.2010
  • Drove a 135% increase in pre-sales revenue for five store launches
  • Conducted effective soft skills training for store teams
  • Orchestrated two inter-club events across 18 outlets in Bengaluru.

Education

Masters of Arts Distance Learning - Psychology

IGNOU
INDIA
07.2023 - Current

Masters of Science in Mass Communications - Mass Communications

Christ University
BENGALURU
06.2007 - 05.2009

Bachelors in Mass Media - Advertising (BMM) - Marketing

Wilson College
MUMBAI
06.2004 - 05.2007

Skills

Marketing Campaigns

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Interests

As an avid networker and people-person, I am passionate about attending industry events, building relationships, and identifying new business opportunities In my free time, I enjoy reading sales and marketing blogs, researching industry trends, and developing new sales strategies to stay ahead of the competition

Timeline

Masters of Arts Distance Learning - Psychology

IGNOU
07.2023 - Current

Marketing Manager

Corporate Communications, Lighthouse Learning Pvt. Ltd
11.2021 - Current

Asst. Account Director Marketing/Design/Content

12.2019 - 11.2021

Brand Manager

JSM Corporation, Hard
02.2018 - 12.2019

Asst. Manager Marketing

Citymax Hospitality, Krispy Kreme
09.2014 - 07.2016

Sr. Executive Marketing & Events

Porsche Centre
04.2013 - 02.2014

Marketing Manager

Snap Fitness India
12.2009 - 07.2010

Masters of Science in Mass Communications - Mass Communications

Christ University
06.2007 - 05.2009

Bachelors in Mass Media - Advertising (BMM) - Marketing

Wilson College
06.2004 - 05.2007

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Alina StanleyMarketer | Brand Manager