Krishna Parekh
Mumbai
Summary
Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Overview
6
6
years of professional experience
10107
10107
years of post-secondary education
1
1
Certification
Work History
MARKETING MANAGER
PV Lumens India Private Limited
04.2025 - Current
- Planned, developed, and executed integrated marketing strategies to drive brand awareness, lead generation, and revenue growth.
- Led cross-functional teams to deliver digital, social media, content, and offline campaigns aligned with business goals.
- Managed marketing budgets, vendor relationships, and agency partnerships to optimize cost efficiency and ROI.
- Conducted market research and competitor analysis to identify new opportunities, emerging trends, and customer insights.
- Defined and monitored KPIs such as campaign ROI, lead-to-conversion ratio, and customer acquisition/retention metrics.
- Drove brand positioning and messaging across all channels to ensure consistent communication.
- Coordinated product launches and go-to-market strategies with sales and product teams.
- Leveraged tools such as Google Analytics, CRM platforms, and marketing automation systems (HubSpot/Marketo/etc.) to track performance and optimize campaigns.
MARKETING EXECUTIVE
Elmack Engg Services
04.2024 - 03.2025
- Designed and executed comprehensive marketing plans, driving a 3% increase in market share through strategic market analysis and targeted campaigns.
- Managed CRM systems to analyze customer data, improving customer engagement and loyalty by 10% and developed strategies to expand the customer base.
- Produced high-quality marketing content and maintained consistent brand messaging, enhancing brand recognition by 25% and engaging target audiences effectively.
- INDIA
SOCIAL MEDIA MARKETER
The Generation GNR
06.2023 - 01.2024
- Built key reports in Tableau for executive teams around KPIs, such as marketing spend, new leads, revenue generated and ROI, saving 15 hours of manual reporting each week.
- Assist in conducting market research to understand consumer behavior, market trends and competitor analysis.
- Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page and increase sales conversions by 42%.
- LIVERPOOL
MARKETING ANALYST
Technosys database OPC
05.2020 - 03.2022
- Conducted in-depth market research and competitive analysis to identify trends, customer needs, and growth opportunities.
- Collected, analyzed, and interpreted data from multiple sources (CRM, Google Analytics, surveys, and sales reports) to provide actionable insights.
- Developed dashboards and reports to track KPIs such as campaign ROI, lead conversion, customer acquisition cost.
MARKETING ANALYST INTERN
Technosys database OPC
11.2019 - 04.2020
- Created A/B testing plan for Facebook ad copy, leading to 15% improvement in ROI.
- Collect and analyze marketing data from various sources to identify trends, patterns and insights.
- Work closely with marketing teams to provide data-driven insights and recommendations for marketing strategies.
- Communicate findings and recommendations effectively both verbally and in written form.
Education
Master's - designing, Thinking and Innovation
Harvard University
MSC - Advanced Marketing
University of Liverpool
BMM -
University of Mumbai
HSC -
N.L. College
SSC -
St. Anne's High School
Skills
- SEO optimization
- Social media marketing
- Collateral creation
- Marketing campaigns
- Brand development
- Sales enablement
- Marketing strategy
- Data analysis
- Brand management
- Campaign optimization
- Market research
- Customer relationship management
- Digital marketing
- Performance metrics
- Content creation
- Budget management
- Problem solving
- Effective communication
- Team leadership
- Cross-functional collaboration
- Strategic planning
- Brand-building strategies
- Campaign management
- Corporate communications
- Market analysis
- Partnership marketing
- Media buying
- Public and media relations
- SEO activities
- Vendor relations
- Market data collection
- SEO
- Marketing campaign development
- Customer acquisition
- Customer relationship management (CRM)
- Retail marketing
- Project management
- Partnership development
- Brand promotion
- Competitor analysis
- Marketing analytics
- Advertising management
- Data analytics
- PeopleSoft
- Budget administration
- Business development
- Web content branding
- Web analytics
- Product development
- Marketing campaign management
- KPI tracking
- Social media platforms
- Influencer marketing
- Program marketing
- P&L management
- Pricing strategy
- Teamwork and collaboration
- Customer buying habits
- Complex Problem-solving
- Performance evaluations
- Client relationship management
- Problem-solving
- Bid preparation
- Lead generation campaigns
- Cross-departmental alignment
- Google Analytics understanding
- Email marketing
Certification
- The Fundamentals of Digital Marketing, Google Certified Online
- Advanced Google Analytics, Google Certified Online
- Google Analytics for Power Users, Google Certified Online
- Google Tag Manager Fundamentals, Google Certified Online
- Introduction to Data Studio, Google Certified Online
Extracurricular Activities
Public Speaking Good Knowledge of MS Office applications (Word, Excel, PowerPoint and Access) SEO Marketing
Languages
Gujarati
First Language
English
Proficient
C2
Hindi
Proficient
C2
Timeline
MARKETING MANAGER
PV Lumens India Private Limited
04.2025 - Current
MARKETING EXECUTIVE
Elmack Engg Services
04.2024 - 03.2025
SOCIAL MEDIA MARKETER
The Generation GNR
06.2023 - 01.2024
MARKETING ANALYST
Technosys database OPC
05.2020 - 03.2022
MARKETING ANALYST INTERN
Technosys database OPC
11.2019 - 04.2020
Master's - designing, Thinking and Innovation
Harvard University
MSC - Advanced Marketing
University of Liverpool
BMM -
University of Mumbai
HSC -
N.L. College
SSC -
St. Anne's High School