Alisha Bhasin
Delhi
Summary
Accomplished public relations professional with 3+ years of experience managing strategic communications. With an expert understanding of business needs, public perception and media practices. Helps companies and high profile individuals control narrative with strategic communications approaches. Persuasive, articulate relationship-builder. Having worked in multi cultured environments previously, adaptability and team work are my top strengths.
Overview
4
4
years of professional experience
Work History
Sr. PR Executive
Jajabor Brand Consultancy
09.2022 - 01.2023
- Collaborated with renowned brands such as Shiprocket, Supertails, Nat Habit, Kapiva, 10Club, Iplix, OpraahFx, and others, crafting strategic initiatives to drive impactful brand outcomes.
- Led external communications for the Google For India Event'23 in collaboration with Google, ensuring seamless and impactful messaging.
- Applied strategic communication strategies and interpersonal skills to develop and maintain high-value business relationships.
- Built and maintained corporate image, brand and identity.
- Planned and executed product launches by creating compelling storylines around them.
- Executed strategic event planning, executive presentation materials and visual presentations.
- Created content for press releases, articles, newsletters and other marketing materials.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Observed and reported on social, economic and political trends that affect employers.
- Monitored media sources for any relevant industry developments or stories related to the company.
HR Associate
JajaborHeadfield Solution Pvt. Ltd
05.2021 - 12.2021
- Advertised job postings for new vacancies and shortlisted resumes for interviews
- Interviewed prospective employees for vacant positions and selected candidates for second round interviews
- Managed communications between fresh employee candidates and existing team leaders
- Planned and supervised work activities of subordinates and staff relating to employment, compensation, labor relations, and employee relations
- Assisted current and prospective employees with information about policies, job duties, working conditions, wages, opportunities for promotion, and employee benefits
- Analyzed and modified compensation and benefits policies to establish competitive programs and ensure compliance with legal requirements.
PR Intern
PR Pundit
01.2021 - 03.2021
- Reached out to influencers to connect with for brands
- Collated consumer data for product preference analysis and campaign optimization
- Developed research strategies to assess market demand for new offerings
- Monitored consumer patterns, anticipating changes, and maintaining marketing strategy relevance in a dynamic landscape.
Brand Communication Associate
AKIV Media
06.2019 - 07.2020
- Analyzed and managed digital communication on company social media platforms (Instagram & YouTube)
- Assisted Marketing manager by creating monthly posting schedules, developing new content storyboards, and client meetings
- Supervised content shoots such as product photography, video editing, and other content production aspects
- Managed junior communication associates to ensure required tasks were completed on schedule.
Education
Masters in Communication and Journalism -
Kishanchand Chellaram College
Mumbai, India Diploma in Journalism and New Media -
Sheridan College
Bachelors in Journalism And Mass Communications -
Vivekananda Institute of Professional Studies
Skills
- Media Relations
- Brand Messaging
- Program Leadership
- Communications Leadership
- Strategic Management
- Interpersonal & Digital Communication
- Excel
- Problem-solving
- Social Media Marketing (Instagram, YouTube, Snapchat)
- Creative Writing
- Graphic Designing (Canva)
- Adaptability
- Creativity
- Crisis Management
- Copywriting abilities
Timeline
Sr. PR Executive
Jajabor Brand Consultancy
09.2022 - 01.2023
HR Associate
JajaborHeadfield Solution Pvt. Ltd
05.2021 - 12.2021
PR Intern
PR Pundit
01.2021 - 03.2021
Brand Communication Associate
AKIV Media
06.2019 - 07.2020
Masters in Communication and Journalism -
Kishanchand Chellaram College
Diploma in Journalism and New Media -
Sheridan College
Bachelors in Journalism And Mass Communications -
Vivekananda Institute of Professional Studies
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