BARC
Years of media professional experience
Hi, I’m
ALLWYN COUTINHO
Advertising & Media Planning
Mumbai,Maharashtra
Summary
Accomplished Client Lead adept at driving media strategies, fostering long-term client partnerships, and catalyzing revenue enhancement. Exceptional at team leadership, strategic planning, and leveraging analytics for impactful decisions. Committed to outstanding client service and innovative solutions in a dynamic agency landscape.
Overview
16
2
years of post-secondary education
Work History
Wavemaker
Client Lead
12.2019 - Current
Job overview
- Brands managed: Bisleri, Dream11, Starbucks, Havmor, Platinum Guild India, Franklin Templeton, Zee (Broadcast Client), Sharekhan, BCCI
- Currently lead a team of 5 members working across multiple brands.
- Developed and executed launch strategies for diverse TV+Digital campaigns, and leveraged BARC/Digital tools for audience insights and market dynamics.
- Demonstrated strong presentation and strategic planning skills in pitches.
- Managed client data queries with accuracy and worked extensively with tools like Maximise, Crossmedia, and Pathfinder.
- Excelled in client communication, handling billing and PO queries efficiently.
Zenith Media
Sr. Business Director
11.2016 - 05.2019
Job overview
- Brands managed: Parle, HDFC Life, COTY, Welpsun, Spykar, STB, Tata AIG & BASF
- Lead a team of 8 members, with expertise in handling largest FMCG brand. Designing comprehensive media strategy & plans using marketing techniques for increasing visibility, awareness of the brand & its new offerings; analyzed industry trends and identified suitable offerings
- Spearheaded new product launches, coordinating across departments for seamless integration into existing offerings.
- Played a key role in pitch work for prominent brands such as Titan, Cipla, Disney, Glenmark, and Yumlane, showcasing strategic acumen and effective communication skills.
Madison
Sr Planning Manager to Account Director
01.2008 - 10.2016
Job overview
- Brands managed: Mondelez(Cadbury), McDonald's Asian Paints, ITC Foods
- Lead the Planning team(8 members) and Data & Ops team( 8 members)
- Developed comprehensive account plans to align client objectives with actionable strategies for success.
Education
Center For Development of Advanced Computing (CDAC)Mumbai
Diploma from Advanced Computing
2003
L.S Raheja College of Commerce & Arts, Mumbai UniversityMumbai
Graduation from Bachelors of Commerce
04.2001 - 04.2001
L.S Raheja College of Commerce & Arts, Mumbai UniversityMumbai
from HSC
06.1997 - 04.1998
Cardinal Gracias High School, Mumbai UniversityMumbai
SSC
1995 - 1996 (1 education.year_Label)
Skills
Client Relationship Management
Target Audience Analysis
Effective Communication
Time management abilities
Analytical Thinking
Team building
Problem-Solving
Reliability
Competitive Research
Past Experience
- Intelenet Global Services Pvt. Ltd, Sr. Customer Manager, 09/01/05, 10/01/07, Barclays, Handling and resolving customer complaints on various online banking issues, attending customer queries, routing calls to appropriate resources, identifying and escalating priority issues
- Wipro Spectramind E-Services Ltd, Team Leader (Technical Support Representative), 08/01/03, 09/01/05, AOL, Handling and resolving customer complaints on various service issues, resolving technical issues, attending customer queries, routing calls to appropriate resources
Personal Information
- Date of Birth: 04/11/80
- Marital Status: Married
Accomplishments
- Won 1 Gold - Dream11 & 3 Bronze Metal - Dream11, Bisleri & Starbucks at Emvies 2024 in the category of Best Media Innovation - Sponsorships,Best Media Strategy - Services, Consumer Products(B&D) & Emvie for (DE&I) respectively
- Attained Bronze at Emvies Awards in 2023 for PGI in the category of Best Media Strategy - Consumer Products
- Developed an approach using BARC data to identify lapser of TV show/channel
- Used Microsoft Excel to develop revenue tracking
Software
IRS - Indian Readership Survey
Target Group Index (TGI)
GroupM Tools
GWI(Global Web Index)
Facebook Ads Manager
Interests
Sports
Music
Movies
Travelling
Biking
Timeline
Client Lead
Wavemaker
12.2019 - Current
Sr. Business Director
Zenith Media
11.2016 - 05.2019
Sr Planning Manager to Account Director
Madison
01.2008 - 10.2016
L.S Raheja College of Commerce & Arts, Mumbai University
Graduation from Bachelors of Commerce
04.2001 - 04.2001
L.S Raheja College of Commerce & Arts, Mumbai University
from HSC
06.1997 - 04.1998
Cardinal Gracias High School, Mumbai University
SSC
1995 - 1996 (1 education.year_Label)
Center For Development of Advanced Computing (CDAC)
Diploma from Advanced Computing