Hi, I’m
Alok Kumar
Sales And Marketing Manager
Bangalore
Summary
Sales & Marketing Professional Advertising | Digital Marketing | Customer Acquisition Hard charged, multilingual and result oriented sales professional with over 15 years of successful sales leadership and territory expansion situations for some of the biggest names in medical equipment, IT hardware & advertising Industry. Consistently earned top ranks in sales performance in every position by bringing revenues, profits and market share to new heights. Versatile Senior Manager specializing in [Area] and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
17
years of professional experience
Work History
HT Media Pvt Ltd
Senior Manager - Media Marketing
09.2023 - Current
Job overview
- Hired to lead, develop and manage multi-platform in Health , Education , Real Estate , Lifestyle , FMCG, BFSI
- Worked with clients like, Motherhood hospitals, Novonoridsk , PES University, Prestige Group, Lifestyle, Arrow, Louis Phillipe , Swiggy , TTK Prestige … etc
- Manage Print , Digital , Events business for the above verticals
- Strong Knowledge of CPL, CPM , CPC, Branded Article ,Social Media Post , Influencer marketing
- Consistently met all publication print deadlines, exceeding sales quotas 95% of the time
- Ensured maximum customer satisfaction and profitability by proofing ads and effectively coordinating with internal designers, content writers and editorial team to obtain preapproval from clientele and avoided 99% of errors on branded content copy and costly claims.
Publish-Industry India Pvt Ltd
Senior Manager - Sales & Marketing (South)
10.2018 - 09.2022
Job overview
- Hired to lead, develop and manage multi-platform advertising services for a diverse client base in automotive and manufacturing industry throughout south India
- Strong working knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), rebranding, and SMM (Social Media Marketing) - Face book, LinkedIn, and Instagram
- Utilised customer segmentation to build a targeted campaign in line with the clients' ideal customer demographics that resulted in increase in lead flow by 128%
- Effectively manage sales rhythm including tiered account planning, quota establishment, account plan execution, management of pipeline and forecasting, competitive analysis and win/loss review, business scorecard
- Compile and analyse various reports to provide insight and make adjustments to the strategies based on statistical data from reports, as well as client's short-term and long-term goals
- Negotiated prices, terms of sales and service agreement, credit terms and other bid specifications to create a win/win closer situations with existing clients and new prospects
- Lead various strategic brand building, knowledge sharing, and networking events to promote long term business growth.
Haymarket SAC Publications (Autocar Professional)
Advertising Sales Manager
08.2017 - 08.2018
Job overview
- Lead and drive business plan for Autocar Professional for South India region - inclusive of demand creation activities for direct sales, and sales enablement requirements for agency sales
- Created cross-media packages
- Developed and managed all digital inventory like sales presentations, marketing materials like banners, graphics, posts and content to effectively drive the sales process
- Strong working knowledge of web based technologies like HTML, Streaming Media, Ad Tag, Flash, Podcasting, Blogging, RSS, PPC (Pay Per Click), Impressions, CTR (Click through Rate) and more
- Organised multiple symposiums in South India related to Automotive industry and created a platform for many experts present papers, and discuss issues and trends or make recommendations for certain course of action as a penetration strategy
- Increased business revenue by 77% form Bangalore region and 43% from overall territory.
The Times of India Group
Sales Account Manager - Optimal Media Solutions
10.2015 - 07.2017
Job overview
- Hired to build business by making advertorial sales to prospects and existing clients for Public Relations (PR) wing of The Times Group - Optimal Media Solutions
- Identified prospective customers by using various lead generation techniques like email marketing, Social Media Marketing (SMM) using LinkedIn, and following the leads/referrals from the existing customers
- Ensured maximum customer satisfaction and profitability by proofing ads and effectively coordinating with internal designers, content writers and editorial team to obtain preapproval from clientele and avoided 99% of errors on branded content copy and costly claims
- Consistently met all publication print deadlines, exceeding sales quotas 95% of the time.
Frontier Business Systems Pvt. Ltd
Area Sales Manager
03.2013 - 10.2015
Job overview
- Hired to cultivate and maintain relationships with executives and top decision makers across medical organizations in promotion of critical care diagnostic solutions - Computed Radiography (CR) systems and portable Ultrasound Machines
- Effectively executed consultative sales approach to maximize client productivity, efficiency, and return of investment (ROI)
- Designed territory sales strategies, devised and delivered high impact sales presentations and proposals
- Instrumental in first sale of portable ultra sound machine in Karnataka with JSS Hospital, Mysore and computed radiography (CR) machine with Manipal hospital with cumulative sales value of INR 60,00,000 in first 6 months
- Passed quotas quickly by developing new business with current customers, asking for referrals, and finding solutions to fit customer needs.
Rahyals Med India Pvt. Ltd.
Senior Business Development Manager
06.2011 - 02.2013
Job overview
- Discovered, negotiated and secured new relationships with local and national healthcare and hospitals, resulting in the sales of high end commercial medical equipment in the assigned territory
- Increases the revenue from 3Cr to 9Cr and topped individual average annual growth in sales profits by at least 22%
- Drove continuous expansion of the user base by working closely with key hospital staff and thought leaders to develop a qualified lead funnel.
Browndove Health Care
Senior Account Manager
12.2010 - 06.2011
Job overview
- Lead and drive business plan for critical care medical equipment for Karnataka region - inclusive of demand creation activities, sales enablement requirements, territory coverage plan and dealer management
- Established new relationships with industry enterprises and associations
- Ensured an alliance or partnership formed generated additional sales opportunities
- Accountable for management of key dealer accounts for generating sales and planning and management of the full relationships to optimize value and achieve mutually beneficial goals
- Deeply understood the goals, drivers and needs of each key dealer accounts and went extra mile to help management of key dealers through value-based selling by handling customer service requests, sales strategies and visual merchandizing.
Cipla Ltd
Sales Consultant
11.2006 - 07.2008
Job overview
- Calling on physicians, cardiologists, endocrinologists, clinics, home health agencies, and hospitals within a specific geographic area
- Promoting product/service knowledge by the way of round table seminars, speaker programs, and cold calling
- Gained over 47% market share from assigned territory and consistently exceed sales quota.
Education
NIILM School of Business
Post Graduate in Diploma in Business Administration (PGDBA) from Marketing and operations
Skills
Business DevelopmentPublishing ExpertiseCustomer AcquisitionMulti Channel AdvertisingLead GenerationDigital MarketingEffective Team LeadershipStakeholder RelationshipsAccount and Territory ManagementAdvertising CampaignsSocial Media Engagement
Linkedin Profile
https://www.linkedin.com/in/alok-kumar-6a0856107/
Accomplishments
- Achieved [Result] through effectively helping with [Task].
Timeline
Senior Manager - Media Marketing
HT Media Pvt Ltd
09.2023 - Current
Senior Manager - Sales & Marketing (South)
Publish-Industry India Pvt Ltd
10.2018 - 09.2022
Advertising Sales Manager
Haymarket SAC Publications (Autocar Professional)
08.2017 - 08.2018
Sales Account Manager - Optimal Media Solutions
The Times of India Group
10.2015 - 07.2017
Area Sales Manager
Frontier Business Systems Pvt. Ltd
03.2013 - 10.2015
Senior Business Development Manager
Rahyals Med India Pvt. Ltd.
06.2011 - 02.2013
Senior Account Manager
Browndove Health Care
12.2010 - 06.2011
Sales Consultant
Cipla Ltd
11.2006 - 07.2008
NIILM School of Business
Post Graduate in Diploma in Business Administration (PGDBA) from Marketing and operations