

Sales and business development manager with over 8 years of experience in B2C, Modern trade, Institutional sales, and OEM partnerships. Currently managing a ₹50 crore annual business target at Duroflex, overseeing a 16-member sales team and fostering strategic customer relationships across India. Expertise in key account development, retail network expansion, and commercial negotiations, driving significant revenue growth and sustainable business performance. Proven ability in P&L management, forecasting, and cross-functional collaboration to achieve organizational goals.
Directed ₹8.5 crore annual business, setting commercial priorities to achieve sales targets. Owned sales outcomes by leading a 5-member sales team. Drove membership growth by building a 250+ member cycling community. Increased store revenue by building community engagement that reached 7.5%. Owned the try n buy initiative by designing and implementing the rollout. Achieved 77.7% conversion rate through structured in-store trial flow, enhancing customer engagement. Developed b2b pipeline, generating ₹50 lakh in new business opportunities. Managed departmental p&l and business planning to steer decisions.