AMALA JOSE
Chennai
Summary
Dynamic and results-driven Sales Leader with over two decades of experience in residential real estate, consistently delivering accelerated revenue growth across domestic, international, and NRI markets. Recognized for building and scaling high-performance sales organizations, spearheading high-impact project launches, and managing extensive channel partner networks across multiple cities. Adept at translating market intelligence into winning go-to-market strategies, with deep expertise in feasibility analysis, CRM-driven sales optimization, and land acquisition support.
Overview
20
20
years of professional experience
Work History
Vice President – Sales
CASAGRAND
Chennai
06.2025 - Current
- Set up, scaled, and led sales teams and end-to-end sales infrastructure, including systems, processes, and governance.
- Designed and executed project-specific marketing, branding, and campaign strategies to drive launch momentum and absorption.
- Directed business development initiatives, including acquisitions and joint venture agreements.
- Collaborated with cross-functional teams to drive project execution and resource allocation.
Senior General Manager – Sales & Marketing
SOBHA LTD.
Chennai
11.2017 - 04.2025
- Managed multiple residential projects across Chennai with 1.2+ million sq. ft. sold.
- Successfully launched and sold 5 major developments across luxury apartments, villas, and plotted communities.
- Led multiple teams, including Marketing and Channel Partner (CP) verticals, consistently meeting and exceeding performance targets and closing high-value deals to drive year-on-year revenue growth.
- Designed and executed go-to-market and channel engagement strategies that enhanced project visibility, increased lead generation, and improved sales velocity.
- Mentored and developed team members in sales presentations, negotiation strategies, and customer relationship management, improving overall team effectiveness.
- Identified and executed cross-selling opportunities across national and international sales teams to maximize revenue potential.
- Managed NRI sales operations, including overseas channel coordination, customer engagement, and transaction closures.
- Achieved a 50% reduction in sales cycle time by streamlining sales processes and effectively leveraging CRM tools.
- Conducted in-depth market and competitive analysis to ensure optimal pricing, positioning, and sales strategy alignment.
- Collaborated closely with project design and development teams to conceptualize and refine product designs, ensuring alignment with customer expectations and regulatory requirements.
- Performed feasibility studies and site evaluations to assess marketability, optimize project outcomes, and align developments with business objectives.
Senior Manager – Sales & Marketing
ALLIANCE INFRASTRUCTURE PVT. LTD.
11.2015 - 10.2017
- Led a 10-member sales and marketing team, driving structured sales planning and execution.
- Set sales targets, provided training and coaching, and ensured sustained team motivation and performance.
- Managed the complete sales lifecycle from lead generation to deal closure, ensuring a consistent and premium customer experience.
- Tracked performance against forecasts, analysed trends, and recalibrated strategies to meet business objectives.
- Promoted projects through exhibitions, roadshows, institutional engagements, and events.
Manager – NRI & Channel Sales
Akshaya Signature Homes
07.2014 - 11.2015
- Built and managed a high-performing channel partner network.
- Trained partners on product positioning, pricing, and market trends.
- Supported complex negotiations and high-value deal closures.
- Drove channel-led lead generation and market expansion initiatives.
Senior Account Manager – Project Marketing
Cushman & Wakefield India Pvt. Ltd.
11.2012 - 07.2014
- Managed exclusive project marketing mandates for residential developments.
- Secured new developer contracts, significantly increasing revenue potential.
- Planned and executed marketing campaigns, collaterals, and digital promotions.
- Tracked weekly sales and collections reports for management review.
Deputy Manager – Sales & Marketing
Arun Excello Homes Pvt. Ltd.
10.2009 - 11.2012
- Actively handled domestic and international property exhibitions.
- Travelled extensively across the Middle East (GCC) for property shows, engaging NRI investors and overseas channel partners.
- Maintained strong Lead-to-conversion ratios and consistently achieved sales targets.
Acquisition Manager – Wealth Management
Deutsche Bank
11.2007 - 09.2009
- Managed and acquired High Net-Worth Individual (HNI) clients across private banking and wealth management portfolios.
- Delivered customized investment advisory solutions across asset classes based on client risk profiles and financial goals.
Financial Services Consultant
ICICI Prudential
05.2006 - 09.2007
- Drove life insurance sales through ICICI Bank branch channels, leveraging bancassurance partnerships.
- Created and executed cross-selling opportunities, contributing to branch-level revenue targets.
- Built strong relationships with bank staff to improve lead flow and conversion efficiency.
Education
Master of Business Administration - Marketing
Karunya School of Management
Coimbatore04-2006
Bachelor of Science - Physics
Xaviers College
06-2003
Skills
- Sales Leadership
- Project Launch planning
- Channel Partner Management
- NRI and Overseas Sales
- CRM and Sales Process Optimization
- Market and Feasibility Analysis
- Pricing and Positioning
- Team Building and Mentoring
Timeline
Vice President – Sales
CASAGRAND
06.2025 - Current
Senior General Manager – Sales & Marketing
SOBHA LTD.
11.2017 - 04.2025
Senior Manager – Sales & Marketing
ALLIANCE INFRASTRUCTURE PVT. LTD.
11.2015 - 10.2017
Manager – NRI & Channel Sales
Akshaya Signature Homes
07.2014 - 11.2015
Senior Account Manager – Project Marketing
Cushman & Wakefield India Pvt. Ltd.
11.2012 - 07.2014
Deputy Manager – Sales & Marketing
Arun Excello Homes Pvt. Ltd.
10.2009 - 11.2012
Acquisition Manager – Wealth Management
Deutsche Bank
11.2007 - 09.2009
Financial Services Consultant
ICICI Prudential
05.2006 - 09.2007
Master of Business Administration - Marketing
Karunya School of Management
Bachelor of Science - Physics
Xaviers College