- Productive Cluster Manager with over 16 years of experience. Lengthy financial track record with expertise in sales and budgeting. Implements quality recruiting and training practices by creating inviting work environments and supportive teams.
- Dedicated Banking professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
- Expertise in team management and in ensuring ground level execution of organizational objectives.
- Driving profitability at branch, thereby making the Branches a profit centre.
- Conceptualizing and implementing sales & marketing strategies to enable achievement of Branch targets.
- Managing and monitoring audit and compliance of the branch.
- Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Hi, I’m
T. Amal Deva Prasad
Summary
Work History
CSB Bank
Cluster Head – Branch Banking
Job overview
- Executed the Cluster business growth strategy through the branches for profitable growth
- Executed budgets and targets and provide guidance to the branches in preparing business plans for their respective areas
- Strengthened relations with Key Customers to generate business
- Review and monitor performance of the Branches for ensuring achievement of all targets, productivity, quality and compliance standards
- Ensured compliance of all processes according to bank's policies including timely action on internal and statutory audit observation
- Addressing customer and employee satisfaction issues promptly
- Recommended process changes in order to improve service efficiency and quality across the branch network
- Coordinated with cross-functional /other vertical business departments to facilitate business by branches
- Monitor the branch network expansion as per the defined business plan.
ICICI Bank
Regional Head Sales – Current Accounts
Job overview
- Handled Current account CASA for two regions
- Responsible for Employee productivity on CASA AAB and revenue
- Handing a team of 56 Officers and 6 Sales Managers
- Leading, mentoring and monitoring the performance of the team to ensure efficiency in process operations and meeting of individual and group targets
- Migrating customers to low cost channel like Corporate Internet banking, Insta Bizz
- Responsible for onboarding customers on CMS products
- Generating asset business from liability customers
- To identify potential customers for BLG and BIL funding
- Ensuring 20 % of the NCA customers were active on INSTA OD
- Identifying Key Corporate Salary Relationship in the catchment.
ICICI Bank
Wealth Management - Business Banking Specialist
Job overview
- Handled the Current account book of clusters, its Casa growth, Trade Fees and Business lending
- Handled nearly 60 team members in various grades
- Close interaction with team, providing guidance to improve their performance and achieve their revenue from non-investment products
- Target setting in line with organizational goals, Timely execution of central strategies across branches and staffs to achieve the desired result
- Ensuring profitability along with growth in CASA, Fee income, & high standard of customer service
- Build a Healthy asset book
- Increased asset penetration from the existing Liability relationship
- Conceptualizing and implementing the competent strategies with a view to penetrate new accounts and expand existing ones for a wide range of banking products / services
- To identify potential customers for BLG and SME funding
- Team Building, training and development.
ICICI Bank
Branch Manager
Job overview
- Managing branch operations and compliance to ensure that all the audit and regulatory requirements are met
- CASA targets in terms of new acquisition value and existing book growth
- Third Party products: Mutual Funds, Life and General Insurance Cross-Sell: Demat /I Direct, Bill Pay, Invest at Ease, Recurring Deposits
- Asset Targets: Value and No of Files
- Managing relationships of HNI clients / Managing Performance of VB/PB portfolios
- Managing complaints to ensure that adequate resolution is provided to the customer, before closure of the complaint
- Working together with asset teams in driving retail assets including Home loans, Car Loans, Personal Loan, Business Banking loans, Loan against Securities etc
- Working together with the corporate salary team in ensuring that key corporate in the catchment are aligned to the branch as service branch and in doing frequent help desks to cater to their requirements.
ICICI Bank
Sales Manager, Cluster Sales Manager
Job overview
- Managing business operations with focus on top line and bottom line performance
- Thorough knowledge of Sales & Marketing
- Responsible for acquiring new accounts, effectively resolve all customer related issues
- Implemented crisp plans to achieve the targets by evolving market segmentation & penetration strategies to achieve targets
- Conducted periodical departmental meetings and provided support, guidance and assistance to the members of the team to ensure smooth operations
- Migrating customers to low cost channel like Internet banking, Mobile banking
- Leading, mentoring and monitoring the performance of the team to ensure efficiency in process operations and meeting of individual and group targets
- Creating and sustaining a dynamic environment that fosters development opportunities & motivates high performance amongst team members
- Ensured the Last Man Productivity on sales and branch team.
Education
ICFAI Business School (IBS), Mumbai
MBA
01.2008
University Overview
ICFAI, Bangalore
BBA
01.2006
University Overview
Skills
- Human Resources Management
- Strong Work Ethic
- Sales Projections
- Business Needs Assessment
- Interdepartmental Collaboration
- Brand Development
- Team Recruiting and Onboarding
- Business Needs Analysis
- Marketing Strategy Development
Accomplishments
Accomplishments
- Opened 22 Branches in 2 years. Ensured breakeven of all the newly opened branches in 18 months.
- Qualified my team for all the foreign contest in the financial years 2022 and 2023.
- Built an incremental Casa growth of 280 crores and 261 crores of incremental Gold growth for the year 2022-2023
- Generated a revenue of 6 crores in lending and trade fee in the year 2018-19 as Business Banking Specialist which is best in the Mega Zone.
- Mobilized 32 crores in NCA AAB in the financial year 2019-20.
- Achieved average sales officer revenue of one lakh MOM FY 2019-2020.
- Ensured 95 % of the Sales team has obtained performance rating of 1 and 90% of sales team has qualified for their MOM Incentives.
- Disbursed 60 Crores of BLG and LAP from Sales force FY2019-2020
- Trained trainer for ICICI BANK SALES MANAGEMENT PROGRAM.
- Trainer for Branch Leadership Program from 2018 to 2020.
Personal Information
Personal Information
- Date of Birth: 12/25/1984
- Nationality: Indian
Disclaimer
Disclaimer
I hereby declare that the above mentioned information is true to the best of my knowledge.Timeline
Cluster Head – Branch Banking
CSB Bank
Regional Head Sales – Current Accounts
ICICI Bank
Wealth Management - Business Banking Specialist
ICICI Bank
Branch Manager
ICICI Bank
Sales Manager, Cluster Sales Manager
ICICI Bank
ICFAI Business School (IBS), Mumbai
MBA
ICFAI, Bangalore
BBA
Similar Profiles
ANIL KUMAR PETAANIL KUMAR PETA
Branch Operations Manager at CSB BANKBranch Operations Manager at CSB BANK
Simardeep Singh KochharSimardeep Singh Kochhar
Branch Manager (Assistant Vice President) at CSB BankBranch Manager (Assistant Vice President) at CSB Bank
Raja Sekhar SarmaRaja Sekhar Sarma
KYC Specialist at CSB BANKKYC Specialist at CSB BANK