Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
Aman Soni

Aman Soni

Head - APIs & Generics Business
Noida

Summary

Accomplished Sales & Marketing professional with 11+ years of experience in hands-on and managerial roles, consistently driving business growth, profitability, and operational excellence. Proven expertise in strategic planning, business development, and turning around underperforming units. Successfully managed sales and marketing operations across 20+ states, generating qualified vendor traffic, closing high-volume sales, and elevating brands through creative campaigns and strategic alliances. Recognized for strengthening processes, motivating teams, and delivering results in competitive markets.

Experienced with strategic planning, operational oversight, and team leadership. Utilizes strong decision-making skills to streamline processes and enhance productivity. Track record of fostering collaborative work environments and achieving organizational goals.

Overview

13
13
years of professional experience
2
2
Languages

Work History

Deputy General Manager

Laborate Pharmaceuticals India Ltd.
01.2026 - Current

• Led end-to-end operations for the API and Generic Formulations divisions, ensuring seamless integration and efficiency.

Drove business growth through strategic client acquisition and robust key account management.

• Developed and executed sales strategies aligned with market demand, resulting in consistent revenue expansion.

  • Developed and executed annual business plans, resulting in consistent revenue growth.
  • Managed multiple projects simultaneously while maintaining focus on meeting key milestones.

GENERAL MANAGER

Absolute Remedies ltd
12.2022 - 12.2025
  • Led Pan-India Sales & Marketing operations in the generic pharmaceutical sector, driving market expansion and revenue growth.
  • Managed third-party manufacturing and end-to-end supply chain operations, ensuring efficiency, quality, and regulatory compliance.
  • Developed and executed contract manufacturing strategies to enhance operational effectiveness and cost optimization.
  • Oversaw daily business operations, including budgeting, staffing, scheduling, inventory control, and customer service.
  • Implemented cost-control measures and monitored operational budgets to improve profitability.
  • Directed inventory management and procurement processes, maintaining optimal stock levels and minimizing long-term costs.
  • Analyzed market trends and sales data to support product development, marketing strategies, and business planning.
  • Tracked monthly sales performance, prepared reports, and contributed to business development initiatives.
  • Maintained strong relationships with vendors and suppliers to secure competitive pricing and reliable supply.
  • Coordinated cross-functional teams to improve workflow efficiency and productivity.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.

NATIONAL SALES HEAD

Unimark Pharma India Ltd.
09.2020 - 12.2022
  • Led staff recruitment, training, performance evaluation, and team development initiatives.
  • Fostered a positive workplace culture through team engagement and leadership support.
  • Resolved customer complaints efficiently while maintaining high service quality standards.
  • Conducted regular reviews with senior management to assess progress against strategic objectives.
  • Reviewed financial statements and performance reports to measure productivity and goal achievement.
  • Created and executed long-term business plans aligned with organizational growth objectives.
  • Formulating pricing and go-to-market strategies for new product offering for entry into new markets for over 40 Cr. of Pharmaceutical business; enhancing product and service offering.
  • Steering tactical activities of company including sales, key account, marketing, technical service, finance and operations with objective of maximizing growth and profitability.
  • Successfully achieving 52% of growth rate from 16 Cr. in 2019 to 38 Cr. in 2022 in time span of only three years.
  • Developing strategies and tactics to boost the company's reputation; driving qualified traffic of over 25 vendors to front door.
  • Driving business of 40 Cr. sales Pan India and spearheading India's 25 % Purchases of Generic Division (Third party).
  • Managing the entire gamut of go-to-market activities such as product launches, promotions & events; creating innovative product concepts and pioneering entry into new & challenging territories.
  • Leading negotiations, coordinating complex decision-making processes, and overcoming objections to capture new business opportunities.
  • Monitoring a team over 35 members; tracking performance and ensuring deliverables are within agreed SLAs as well as suffice with standards set by the organization.
  • Building strategic relationships and partnering with key industry players, agencies & vendors.
  • Maximizing sales opportunities, proactively creating new opportunities and achieving sales targets; developing and managing relationships with industry partners and working with them on business growth opportunities.
  • Coordinating with the Senior Vice President and Directors; measuring and reporting on the performance, gaining insights and assessing on the goals.
  • Identifying, developing & evaluating marketing strategy, based on knowledge of establishment objectives and market characteristics; balancing firm objectives and customer satisfaction.
  • Leading a team of over 60 field sales staff to control undercutting, control debt, increasing HD and business transparency.

BUSINESS DEVELOPMENT MANAGER

Unimark Pharma India Ltd.
02.2019 - 08.2020

SR. PROCESS ENGINEER- STRATEGY & PLANNING

Pernod Ricard India Ltd.
09.2014 - 08.2017
  • Executed comprehensive planning, scheduling, cost evaluation, and procurement of materials aligned with market trends.
  • Developed and maintained work plan schedules to ensure timely completion of orders based on datasheets and planning lists.
  • Coordinated with sub-contractors to guarantee product delivery in accordance with the established planning schedule.
  • Optimized resource utilization, including manpower, machinery, and materials, to enhance assembly efficiency.

EXECUTIVE ENGINEER

Radico Khaitan Ltd.
07.2013 - 09.2014
  • Generated daily production plans to maintain efficiency and minimize breakdowns.
  • Implemented SOP Quality Systems, enhancing documentation and production processes.
  • Trained workers on Good Manufacturing Practices (GMP) to ensure product quality.
  • Monitored sensory evaluations of spirits, contributing to overall product excellence.

Education

MBA - Logistics & Supply Chain Management

University of Petroleum and Energy Studies
Dehradun, Uttarakhand
04.2019

B.Tech - Chemical Engineering

Jaypee University Of Engineering & Technology
Guna, M.P.
03.2013

Skills

Business Planning

Strategic Negotiations

APIs Sales ( B2B)

Generics Pharmaceuticals & CDMO Sales

Team leadership

Key Account Management

Business Development

Negotiation and Pricing Strategy

Logistics Management

Awards

Secured the first prize in E-DEX TV in Dextra Technical Festival

Timeline

Deputy General Manager

Laborate Pharmaceuticals India Ltd.
01.2026 - Current

GENERAL MANAGER

Absolute Remedies ltd
12.2022 - 12.2025

NATIONAL SALES HEAD

Unimark Pharma India Ltd.
09.2020 - 12.2022

BUSINESS DEVELOPMENT MANAGER

Unimark Pharma India Ltd.
02.2019 - 08.2020

SR. PROCESS ENGINEER- STRATEGY & PLANNING

Pernod Ricard India Ltd.
09.2014 - 08.2017

EXECUTIVE ENGINEER

Radico Khaitan Ltd.
07.2013 - 09.2014

B.Tech - Chemical Engineering

Jaypee University Of Engineering & Technology

MBA - Logistics & Supply Chain Management

University of Petroleum and Energy Studies
Aman SoniHead - APIs & Generics Business