Aman Verma

From 1st November 2020 to till date responsible for overall business operations in Uttar Pradesh & Uttarakhand (Region Ganga) leading strategic growth initiatives and market expansion.

• Led a strategic Geographical Expansion Project in Uttarakhand, overcoming challenges such as hilly terrain, unstructured distribution channels, and limited market data. Successfully identified key vegetable markets, tested hybrid seeds for optimal product fitment, and appointed new distributors to strengthen market presence. Established partnerships with mandi agents, NGOs, and KVKs, significantly increasing market reach and growing business revenue to 2.4 Cr.
• Identified and established a prospective market base, creating a strong retailer network and boosting sales, expanding business in Uttar Pradesh from 30 crore to 39 crore.
• Improved operational excellence by reducing stock return rates through placement corrections, continuous inventory tracking, and enhanced point-of-sale execution.
• Mentored and developed the team to improve capacity building, ensuring alignment with organizational goals and increasing operational efficiency.
• Spearheaded new market development efforts in untapped market of Uttar Pradesh Balia, Mahoba, Ayodhya, Hardoi, Shahjahanpur, Hathras, Mathura, and Noida, successfully introducing new hybrids (Huntington, Fortaleza, SVAC7209, SVHA1452, SV7298CQ, Jamini, Moraleda, Yashal).
• Expanded distribution channels by appointing 22 new distributors, resulting in 6.5 Cr in additional business over four years.
• Strengthened business discipline through placement corrections, improved cash flow and payment cycles, and executed high-impact demand generation activities to drive market penetration.

From April 2018 to 31st October,2020 worked as a Regional Business Manager at central India, Wardha Region which consist of Chhattisgarh, part of Maharashtra & Madhya Pradesh.

• Led commercial strategy and business operations for key regions (Chhattisgarh, Maharashtra, Madhya Pradesh) & achieving consistent YoY growth.
• Successfully grew business from 22 Cr in 2017 to 26 Cr in 2020 in Wardha Region.
• Expanded market penetration by optimizing channel partner engagement, driving customer demand generation, and leveraging digital platforms.
• Penetrate the Onion market & almost double our onion business with Gulmohar. Sold 11 MT Gulmohar & made it a premium onion brand for Madhya Pradesh market.
• Developed and implemented commercial schemes, improving forecast accuracy and operational excellence in alignment with Bayer’s business objectives.
• Led a high-performing team by driving goal setting, individual development plans (IDPs), training initiatives, and talent retention strategies.
• Fostered collaboration with cross-functional teams (Marketing, Supply Chain, Product Management, and Technology Development) to streamline operations.
• Spearheaded weekly strategy meetings to refine business plans, ensuring adaptability and agility in response to market shifts.

· Ensure business growth by developing & managing a network of channel partners across the assign Territory to increase market reach & better market penetration.

· Responsible for own Territory business number. Also, time to time keep on traveling throughout the Region to understand the market, market need, cropping pattern & customer behaviour.

· Survey & analysis of the current market trend within the region. Keep a close eye over the competition & tracking their activity.

· Coordinating with the team of Territory Managers regarding market development efforts in market of West Bengal, Assam & Odissa. Drive liquidation/product specific campaign across the Territory / Region and track the inventory & month wise liquidation plan. Drive the campaigns timely, effectively with relevant and right inputs / tools / medium. Enable TM to focus the right effort on field work and campaign execution.

· Working as a bridge between the regional requirements and Marketing managers to support the team with timely & product wise right marketing inputs.

· Take active participation in formulation & execution of any commercial schemes at regional level.

· Ensure timely quality report with proper compilation & required analytical inputs.

· Responsible for sample allocation, distribution and tracking.

• Developed and executed targeted sales strategies to enhance brand presence and increase revenue in key territories (Barasat & Siliguri, West Bengal).
• Established strong relationships with distributors and dealers to maximize product reach and sales effectiveness.
• Spearheaded geographical expansion efforts, increasing user adoption of existing product portfolios through aggressive market outreach.
• Achieved highest-ever growth in the region with full financial discipline, recognized with a National Sales Award in 2009.