Aman Yadav
Summary
Results-driven EdTech professional with a proven record in channel management and content strategy. Co-founded a successful YouTube channel, automated operational systems, and revitalized dormant channels for significant viewership growth. Directed operations for 90 channels at Physics Wallah, delivering extensive content and enhancing engagement across platforms.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Senior Manager, Strategy
Unacademy
Bangalore
02.2026 - Current
- Led growth across JEE and Foundation YouTube categories, contributing to overall revenue increase.
- Directed management of 10 channels, comprising 6 JEE channels and 4 Foundation channels.
- Exceeded target view goals in July, August, and September, with September achieving 3x views versus Sep. 2025 and generating 2x revenue.
- Developed educator brands and refined positioning of existing educators to expand market value, including Dhairya Sandhyana and Prashant Jain.
- Drove event strategy, hype creation, and scripting for major yearly properties, generating significant audience engagement.
- Analyzed revenue sources and optimized operational efficiency to maintain stable P&L performance.
- Analyzed revenue opportunities and optimized operations to sustain stable P&L performance.
Creative Strategist
Viral Labs
Bangalore
12.2025 - 02.2026
- Led brand awareness campaign to grow traffic to the preloved product section for brands like North Face, Sam Edelman, and Dr. Martens, delivering 5.2M+ views in 1 month against 1M target.
- Coordinated daily ideation process and high-volume content production with US and UK UGC creators, achieving millions of views rapidly.
- Collaborated with corporate-style content creators on a Deel social media transformation campaign, producing 1M+ organic views on the Deel Instagram page.
- Developed company structure and trained new hires to enhance team capacity.
Co-founder & Creative Director
Arvind Kalia
Chandigarh
09.2025 - 12.2025
- Secured brand deals that increased channel revenue.
- Grew subscriber base to 50K in three months using 20 videos.
- Directed content shoots and edited content to ensure high-quality production.
- Strategized channel direction that fostered audience engagement and growth.
- Facilitated brainstorming sessions to develop innovative content concepts.
Senior Manager
Unacademy
Bangalore
03.2024 - 09.2025
- Achieved top rankings for seven YouTube channels in JEE and CAT categories on the platform.
- Increased overall views in JEE category by 50% compared to previous season; achieved 2X growth for CAT category.
- Drove growth of Unacademy JEE and CAT digital cohort across 10 YouTube channels and 10 Telegram channels.
- Relaunched two inactive YouTube channels, generating over 18 million views in three months, contributing to overall channel growth.
- Developed content strategy to double views within 90 days, reducing dependency on performance marketing.
- Published early results for JEE Main 2024, generating over 1.3 million views.
- Generated over 80 lacs in revenue from a single JEE batch through YouTube.
Manager
Physics Wallah
Noida
07.2021 - 03.2024
- Managed operations and SEO for 90 YouTube channels, coordinating efforts of 17 team members to enhance channel performance.
- Optimized 41 channels, resulting in over 35% of views from YouTube search; 18 channels surpassed 40%, with six exceeding 50%.
- Achieved 38% lifetime views from YouTube search across all channels.
- Developed strategies for over 10 category channels based on trend and search volume analysis.
- Published 101,000 pieces of content on YouTube and enhanced channel visibility.
- Monitored YouTube data to project growth trends and inform content strategy based on analysis.
- Structured Digital department for optimal workflow and collaboration within Digital YT Makers' team.
- Ensured channel security, maintaining an un-hacked status for all channels to date.
Social Media Intern
Incubate Media
03.2021 - 06.2021
- Produced, edited, and uploaded tutorial videos achieving over 400K+ total views.
- Managed three YouTube channels, one Instagram page, and one Facebook page to increase audience reach.
- Collaborated with a European company to strengthen digital presence and boost audience engagement.
Education
B.Tech - Computer Science
KIIT University
Bhubaneswar, Odisha09-2024
12th - Science
V.P. Sr. Secondary School
Haryana03-2020
10th -
Suraj School
Pataudi, Haryana03-2018
Skills
- YouTube strategies
- Content strategy
- Channel management
- YouTube SEO
- Video scripting
- Video production direction
- Data analysis
- Project management
- P&L management
- Revenue growth
- Social media management
- Decision making and problem solving
Projects
YT Channel Investors Hub, www.youtube.com/@investorshub8380, 10/01/21, 11/01/21, Bought a gaming YT Channel and converted it into a gold and silver news channel. Edited cuts from US News channels and edit it into a summary video bypassing community strikes. Achieved 200K+ views & generated $1,900 (~₹160K).
Certification
- AWS Cloud Computing, CAAS, KIIT, 2022
- C++ with DSA, Coding Ninjas, 2021
Timeline
Senior Manager, Strategy
Unacademy
02.2026 - Current
Creative Strategist
Viral Labs
12.2025 - 02.2026
Co-founder & Creative Director
Arvind Kalia
09.2025 - 12.2025
Senior Manager
Unacademy
03.2024 - 09.2025
Manager
Physics Wallah
07.2021 - 03.2024
Social Media Intern
Incubate Media
03.2021 - 06.2021
B.Tech - Computer Science
KIIT University
12th - Science
V.P. Sr. Secondary School
10th -
Suraj School