

Strategic and results-oriented Head of Performance Marketing with 9+ years of experience leading large-scale growth initiatives across mobile and digital ecosystems. Proven ability to own P&L, scale paid acquisition, and drive 10X revenue growth through data-driven media buying, DSP partnerships, and high-performing teams. Expert in managing $500K+ monthly ad budgets, global advertisers, publishers, and product owners. Strong leader with deep exposure to affiliate, mobile app, and performance-driven business models.
Own the overall performance marketing strategy, execution, and growth roadmap across multiple products and app owners.
Manage and scale $500,000+ USD monthly paid media budgets, ensuring optimal ROI, CAC control, and sustainable growth.
Lead, mentor, and scale a performance marketing team of 5, driving accountability, learning, and performance excellence.
Act as the primary point of contact for advertisers, publishers, and DSP partners, negotiating terms and unlocking new growth opportunities.
Successfully scaled revenue and profitability by 10X through systematic optimization, testing frameworks, and traffic diversification.
Planned and executed multi-channel acquisition strategies across Display, In-App, Push, and Social traffic.
Worked closely with C-level leadership and management to define quarterly growth plans, budget forecasts, and revenue targets.
Led the onboarding and operational ownership of MMP platforms (AppsFlyer, Adjust, Singular), ensuring accurate attribution, fraud control, and performance insights.
Developed scalable processes for campaign launch, optimisation, reporting, and performance reviews.
Managed high-profile global clients including Opera, MacPaw, and TotalAV, delivering consistent growth and long-term partnerships.
📈 10X increase in company profit through performance-led growth strategies
💰 $500K+ USD monthly ad spend ownership across global markets
👥 Built and led a high-performing performance team
🌐 Expanded and scaled campaigns across multiple geographies and traffic sources
🤝 Established strong long-term relationships with top advertisers and DSPs
Affiliate World Dubai – 2022, 2024
Affiliate World Europe – 2022, 2023
Affiliate World Asia – 2023, 2025