Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Aman Rathore

Summary

Results-driven CRM Manager specializing in customer data analysis with Oracle Cloud CX. Combines stakeholder collaboration and requirement gathering to translate business needs into actionable solutions. Drives participation and conversion improvements in the construction industry through effective use of SQL, Excel, and Power BI dashboards, supporting UAT and fostering continuous process enhancements in Agile environments.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Data-Driven Campaign Effectiveness Analysis

GMMCO Ltd
01.2026 - Current
  • Analyzed campaign performance to optimize lead generation and cost-to-conversion
  • Performed customer segmentation and geographic analysis to identify high-potential markets
  • Identified funnel leakages and recommended strategies to improve lead quality and reduce acquisition cost
  • Built dashboards (Excel / Power BI) to track KPIs, regional performance, and ROI
  • Collaborated with marketing and sales teams to drive data-backed campaign improvements

Strategic Business Analysis - Construction Equipment Market

GMMCO Ltd
06.2025 - 12.2025
  • Led a data-driven initiative to improve market participation, increasing MHEX from 32.3% to 49.8% and BHL from 19.5% to 21.9% between YTD H1 and YTD H2 in the construction segment
  • Translated business needs into actionable insights and KPI frameworks, enabling targeted interventions across the sales funnel
  • Conducted customer segmentation, performance analysis, and opportunity assessment, collaborating with pre-sales and sales teams to identify high-impact levers for engagement and conversion
  • Developed and maintained daily KPI dashboards using Oracle Cloud CX and Excel, supporting real-time decision-making and conversion optimization

NLS-Driven Customer loyalty transformation

GMMCO Ltd
04.2025 - 12.2025
  • Led data-driven NLS analysis through monthly performance reviews and structured one-on-one evaluations, identifying service quality gaps impacting customer loyalty and driving a 6.2% improvement in key service-related NLS drivers within 8 months through targeted CRM and process enhancements
  • Conducted root-cause analysis on customer feedback and NLS metrics, collaborating with service operations and development teams to define requirements for a new Service CRM, enhancing customer–service engineer interactions and overall service experience

Education

B.Tech - Mechanical Engineering

National Institute of Technology Raipur
Raipur
04-2024

10+2 - PCM

Rajat VP Snr Sec School
Sikar, Rajasthan
03-2019

10 -

Army Public School Pathankot
Pathankot, Panjab
03-2017

Skills

  • Data analysis
  • Power BI
  • Oracle (Cloud CX, CRM)
  • MySQL
  • User acceptance testing
  • JIRA management
  • Advanced Microsoft skills

Certification

  • Data Analysis and visualization with Power BI, Microsoft, 01/01/25, Developed skills in data analysis, data modeling, and interactive dashboard creation using Microsoft Power BI.
  • Excel for Data Analysis, IBM, 01/01/24, Visualized, and leveraged Excel-based data modeling techniques.
  • Essentials for Management and Strategic planning, University of California (Coursera), 01/01/25, Enhanced skills in management fundamentals and strategic planning, including decision-making, goal setting, and business strategy formulation.

Affiliations

  • Sports- Football, Basketball
    Event Management- Ex Head Coordinator ( I-Cell NITRR)

Timeline

Data-Driven Campaign Effectiveness Analysis

GMMCO Ltd
01.2026 - Current

Strategic Business Analysis - Construction Equipment Market

GMMCO Ltd
06.2025 - 12.2025

NLS-Driven Customer loyalty transformation

GMMCO Ltd
04.2025 - 12.2025

B.Tech - Mechanical Engineering

National Institute of Technology Raipur

10+2 - PCM

Rajat VP Snr Sec School

10 -

Army Public School Pathankot
Aman Rathore