Amey Saraf
Marketing
Pune
Summary
Results-oriented Field Marketing Manager with 5 years of experience in creating demand for SaaS Industry. Built and developed multiple communities across India and US. Excellent interpersonal and analytical skills.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Community Associate
SaaSBoomi
03.2020 - 02.2024
- As a Community Associate at SaaSBoomi, I drive online community growth in India's dynamic B2B SaaS sector
- I address knowledge gaps for emerging entrepreneurs, offering insights to navigate Indian markets successfully
- I conceive and manage diverse initiatives, including exclusive roundtable sessions, bridging knowledge transfer for informed decision-making and effective scaling
- Coordinating SaasBoomi Social, an agenda-free event in multiple cities, fosters camaraderie, networking, and knowledge sharing, leading up to the grand SaaSBoomi Annual
- Contributing significantly to the Annual event's success, I ensure seamless exhibitor booth experiences, manage logistics, and coordinate swag kits
- Active in VC Connect, I facilitate potential funding opportunities, amplifying SaaSBoomi's impact on the entrepreneurial ecosystem
- As a Community Associate, I drive impactful initiatives, enhancing the B2B SaaS ecosystem's vibrancy and success in India.
Marketing Generalist
GTM Buddy
01.2022 - 10.2023
- Managed marketing and community related initiatives - Social media, community management, content creation, content distribution, etc.
- Event Marketing - End to end operations and execution
Marketing and Branding Consultant
Mind Aid Hands
01.2021 - 05.2023
- Managing online presence for a mental health care firm based in Pune which includes designing social media campaigns, webinars, podcasts, social media advertising, website optimization, etc
Marketing & Branding Consultant
Water Veggie Farms
04.2022 - 04.2023
Head Of Digital Marketing
Great Destinations Hotels & Resorts
06.2021 - 04.2022
- Heading the Social Media Marketing, Email Marketing, Influencer Marketing, B2B campaign management as well as growth strategies for the umbrella brand Great Destinations Hotels & Resorts which holds Vividus Hotels, MySpace Hotels, Ezzenza Resorts & Flavors restaurant as sub-brands across India
- Currently marketing 25+ property locations throughout the country.
Digital Marketing Executive
Destylio Communication and Design LLP
08.2020 - 03.2021
Onboarding Specialist
mycapa.city
06.2020 - 02.2021
- Acquired by - Orderli (Y-combinator) Helping Mycapa.city team with restaurant onboarding process.
Onboarding Specialist | Website backend executive
SaaS for COVID
04.2020 - 06.2020
- SaaS for COVID-19 was a great initiative that helped small businesses by providing them all the free tools which can be useful for remote workflow under one platform
- I worked in detail with the website backend team to find and decide the efficient and genuine tools which can be useful for small businesses in the Pandemic.
Digital Marketing Manager
Write Design Deliver Advertising
06.2019 - 05.2020
- I created a team from 0 to 5 for yet another startup business
- Full-time Digital marketer for 25+ brands/ companies across Pune
- Got an opportunity to lead a team of 10 people to manage around 25 to 30 different brands
- Successfully created a strong social media presence for brands like ABIL corporation, Mystyq Spa, Real Estate companies, Trot (Smartphone Application), CapShap (Merchandise Brand), Healthcare Brands
- Conceptualized and designed the discounting model, sales-driven ads as well as social media strategies for six different Multifit Gym branches and Scaled it for around 100+ successfully closed leads/ month for eight months straight
- Created an outstanding online presence for a UK based liquor Brand in India named - Granton Whisky
- Significant learning for working and managing a team
- Central growth, business planning, managing extreme deadlines, Client servicing, leadership, creative management, content distribution
- One of the most rewarding hockey stick curves in my professional career so far
- Found some friendly folks who could help speed up the curve.
Social Media Manager
Wit And Chai Media LLP
10.2018 - 06.2019
- Part of one of the best and emerging creative social media agency in Pune
- Ran various Search and Social campaigns for several clients with a total monthly spend of #50,000+
- Learned to work with the best tools available in the industry
- Handled one to one meetings with clients, i.e., Client servicing and pitching for upcoming monthly plans as well as marketing budgets
- Worked with a team that excelled in sales, growth, and most recent marketing techniques to improve my skills more.
Social Media Manager
Bizbee Technologies Llp
07.2018 - 10.2018
- Worked in a team of 25 people for 10 different clients from various industries like Real Estate, Agriculture, Software Companies, Fast food Restaurant chain, etc
- Organized 5+ brands from scratch across Pune for making marketing strategies and making a strong online presence
- Received appreciation for outstanding work in managing a team and creative online marketing strategies.
Digital Marketing Intern
05.2018 - 06.2018
- Learnt Social Media Marketing & Advertising Techniques
- Worked on various tools that help to create monthly calendars, tools that help to manage a team, allocation of work, etc
- Improved user engagement by 40% overall for provided clients
- Helped the brands/ companies expand into a bigger online world and create an eye-catching online presence.
Education
Bachelor of Business Administration in Computer Applications - BBA - CA -
Maeers M.I.T.School of Management and Research
Pune, Maharashtra 01.2015 - 04.2018
Skills
Community Growth
Community Management
Event Marketing
Social Media
Email Marketing
Advertising
Websites
Certification
Hubspot Inbound Marketing
Timeline
Marketing & Branding Consultant
Water Veggie Farms
04.2022 - 04.2023
Marketing Generalist
GTM Buddy
01.2022 - 10.2023
Head Of Digital Marketing
Great Destinations Hotels & Resorts
06.2021 - 04.2022
Marketing and Branding Consultant
Mind Aid Hands
01.2021 - 05.2023
Digital Marketing Executive
Destylio Communication and Design LLP
08.2020 - 03.2021
Onboarding Specialist
mycapa.city
06.2020 - 02.2021
Onboarding Specialist | Website backend executive
SaaS for COVID
04.2020 - 06.2020
Community Associate
SaaSBoomi
03.2020 - 02.2024
Digital Marketing Manager
Write Design Deliver Advertising
06.2019 - 05.2020
Social Media Manager
Wit And Chai Media LLP
10.2018 - 06.2019
Social Media Manager
Bizbee Technologies Llp
07.2018 - 10.2018
Digital Marketing Intern
05.2018 - 06.2018
Bachelor of Business Administration in Computer Applications - BBA - CA -
Maeers M.I.T.School of Management and Research
01.2015 - 04.2018