Overview
Work History
Education
Skills
LinkedIn
Internships
Certifications & Volunteer Work
Timeline
Generic

Prakhar Kapoor

Gurugram

Overview

22
22
years of professional experience

Work History

ITC Ltd

Assistant Manager - Marketing
Gurugram
04.2003 - Current
  • In my current role, I drive digital marketing activities for Fortune Hotels, a mid-market to upscale brand within the ITC Hotels portfolio.
  • Managing digital campaigns and driving performance marketing strategies to increase website traffic and drive direct website bookings by conducting market research, understanding booking behavior, and analyzing seasonal trends in target destinations.
  • Collaborating with internal and external teams & agencies for daily deliverables.
  • Handling a budget of over 1 crore on digital, social, or any other advertising platforms that drive direct visibility, and closing the website business at 21 crores from 11 crores through all channels.
  • Leading the launch of 19 properties, helping to expand the brand's portfolio to 55 operating properties through integrated marketing efforts.
  • Handling website content changes through Adobe CMS, which includes landing page creation and content management.
  • Monthly reporting on the overall business review, website data, Google and Meta ads, infringements, GMB accounts, and email marketing, etc.
  • Work in liaison with brands and the revenue team to finalize website offers, emailers, and strategies by sharing creative ideas, and also contributing to internal and external brand events.

Lemon Tree Hotels Ltd.

Executive - Digital & Loyalty Marketing
Delhi
11.2021 - 03.2023
  • At Lemon Tree Hotels, I was responsible for managing digital marketing initiatives and the customer loyalty program. I played a key role in establishing digital partnerships with major brands like Amex, HDFC, and MobiKwik, which expanded our loyalty member base and drove direct revenue.
  • Enhanced the customer booking journey by overseeing the integration of new booking engines and payment gateways, including simplotel and Ingenico.
  • Led PPC campaigns, SEO strategies, and social media management for newly launched hotels, contributing to increased brand awareness.
  • Spearheaded a complete website revamp, ensuring that all content and imagery aligned with current branding and best practices in UX/UI.
  • Managed ORM for the brand, and posted social content to keep the social channels thriving.

Education

Bachelor of Arts -

University of West London
Pune
04-2019

Bachelor of Science - Tourism And Hotel Management

Yashwantrao Chavan Maharashtra Open University
Pune
03-2019

Advance Diploma

International Institute of Hotel Management
Pune
03-2019

Skills

  • Digital Advertising (Google & Meta Ads)
  • SEM / SEO Optimization
  • Campaign Management & Strategy
  • Stakeholder Management & Collaboration
  • Data Analytics (Google Analytics, Adobe Analytics)
  • Website Content Management (AEM CMS)
  • Performance Marketing & Branding
  • Reporting & Data Visualization
  • Budget Management
  • Google Tag Manager
  • Collaborations with internal teams

LinkedIn

https://www.linkedin.com/in/prakhar-k-b5102b124/

Internships

Marriott International | Summer Internship | Bengaluru, India | Jul 2017 - Dec 2017Awarded "Best Intern" for exceptional performance during the program.

York Winery Pvt Ltd. | Trade Marketing Promoter | Pune, India | 2017 - 2018Launched promotional events for new wine products and created special offers, driving sales and building brand awareness in key markets.

Certifications & Volunteer Work

Certifications

Fundamentals of Digital Marketing, Google

Google Analytics – No Expiry

Volunteer – India Robotics Community Contributed time and expertise to community-driven robotics events and initiatives, focusing on team collaboration and educational outreach.

Timeline

Lemon Tree Hotels Ltd.

Executive - Digital & Loyalty Marketing
11.2021 - 03.2023

ITC Ltd

Assistant Manager - Marketing
04.2003 - Current

Bachelor of Arts -

University of West London

Bachelor of Science - Tourism And Hotel Management

Yashwantrao Chavan Maharashtra Open University

Advance Diploma

International Institute of Hotel Management

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Prakhar Kapoor