Amit Kumar
Adobe Analytics Consultant
Kolkata
Summary
Detail-oriented Adobe Analytics Consultant with over 5 years of experience, including 3 years focused on Adobe Analytics implementation, reporting, Adobe Workspace, Adobe Launch, website audit, and insight. Proficient in developing end-to-end Adobe Analytics solutions using Adobe Launch, Data Layers, eVars, props, and events. Skilled in configuring tagging strategies, creating segments, calculated metrics, and troubleshooting with Adobe Debugging tools.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Adobe Analytics Consultant
ASK IT Solutions
07.2023 - Current
- Developed and maintained the SDR (Solution Design Reference) for defining eVars, props, events, traffic, and conversion metrics.
- Analyzed BRDs, derived KPIs and business objectives, and created TSDs for implementation clarity.
- Designed and implemented structured data layers, mapping key attributes to Data Elements in Adobe Launch.
- Configured Rules, Libraries, Click Rules, and Direct Call Rules in Adobe Launch to capture user interactions including page views, downloads, and custom clicks.
- Established and monitored Marketing Channel Processing Rules and Attribution Models for campaign classification.
- Created Calculated Metrics and Segments in Adobe Workspace for customized insight delivery.
- Built interactive dashboards and reports with meaningful KPIs, metrics, and dimensions to visualize traffic and conversion performance.
- Hands-on experience in debugging tools like OminuBug, Adobe Experience Platform Debugger, and Chrome Console.
Senior Executive
Pyramid SysTech Consulting
03.2021 - 06.2023
- End-to-end digital analytics & report solutions, providing business insights, and analytics set-up.
- Ensuring successful B2B planning & execution for key traffic KPIs via organic & paid.
- Reporting on key metrics, analyzing, and interpreting trends and providing actionable insights data.
- Test and validate the implementation of Adobe Analytics tagging changes throughout the development cycle.
- Monitoring Market performances by channels and campaigns
Technical Analyst
Royal Softech India
08.2019 - 07.2020
- Managed end-to-end recruitment lifecycle, analyzing hiring trends and candidate pipeline efficiency.
- Developed Excel-based reports to track recruitment metrics, including candidate conversion rates and hiring timelines.
- Utilized data-driven insights to improve sourcing strategies and optimize talent acquisition.
- Conducted resume screening and applicant tracking using ATS tools like JobDiva.
- Assisted in market research and competitive analysis for recruitment intelligence.
- Created PowerPoint reports to present hiring trends to stakeholders.
Education
Bachelor of Technology - Computer Science & Engineering
Kurukshetra University
Skills
- Adobe Analytics
- Adobe Launch
- Report Suite configuration
- Page Tagging
- Click Rule
- Direct Call Rule
- Rule & Library Management
- Data Layers
- Data Elements
- eVars
- Props
- Events
- Traffic & Conversion Metrics
- Query Parameters
- KPIs
- Metrics
- Dimensions
- Segments
- Calculated Metrics
- Dashboards
- Reporting
- BRD
- TSD
- SDR
- Marketing Channels
- Attribution Models
- Adobe Experience Cloud Debugger
- Omnibug
- Chrome DevTools
Certification
Adobe Certified Professional - Business Practitioner
Timeline
Adobe Analytics Consultant
ASK IT Solutions
07.2023 - Current
Senior Executive
Pyramid SysTech Consulting
03.2021 - 06.2023
Technical Analyst
Royal Softech India
08.2019 - 07.2020
Bachelor of Technology - Computer Science & Engineering
Kurukshetra University
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