AMIT KUMAR DIXIT
Business Manager
Kolkata
Summary
Experienced professional with 16 years in GTM and RTM strategy, specializing in channel partner appointments and sales trade marketing management. Strong ability to collaborate with internal and external stakeholders to drive operational success. In-depth market insights from extensive travel across West and East Africa and India. Demonstrated success in managing FMCG products at P&G and ITC Limited, leading teams to launch products and exceed sales targets.
Overview
17
17
years of professional experience
1
1
Language
Work History
Business Manager
Dabur International Dubai
04.2025 - 01.2026
- Responsible for Budget Planning for my region with objective of achieving Primary, Secondary sales & Distribution objectives as well as plan and execute Marketing Callender to support Brand building activities across regions.
- Managing & creating brand building for Dabur International Products Line E.g. – ORS Olive oil Hair Category USA, Hobby Cosmetics Turkey, Dabur herbal toothpaste range Egypt/Dubai, Dabur Herbolene Petroleum Jelly Dubai, Vatika Naturals Dubai, Fem USA Egypt, Dabur Amla Hair Oil Dubai & Dermoviva range of soaps Egypt etc. range of products.
- AOP for current year USD 6 M turnover with 4 distributors in Uganda, Rwanda, South Sudan & Burundi
- Heading distributor sales team to drive GTM strategy, third party merchandising team to drive TM&D objectives & Ensuring visibility and availability by proper implementation of launch matrix.
- To prepare GTM/RTM strategy with proper coverage planning respective of outlet mapping & potential of the route through channel classification & plan trade support schemes for achieving weighted distribution as well as focus on productivity in each channel to ensure numeric distribution.
- Design incentive & loyalty program for engaging sales team as well as key outlets by finalizing JBP (for Modern trade & Wholesale) & display as well as merchandising activities.
Sales Manager
Shalina Healthcare
05.2023 - 05.2024
- Leading a team of 7 Sales, Marketing & Business Development professionals.
- Conducted monthly, quarterly, and annual budgeting and forecasting for sales, collections, and inventory.
- Prepared Marketing budget by proposing yearly Marketing plan to management, focusing on BTL & ATL activities as per brand wise launch & promotional plan as per schedule
- Monitoring Budget spend and to ensure provision are met with desired execution.
- Launched Monalisa & Epiglow skin care products across target markets and managed Germol brand growth
- Ensuring visibility and availability by proper implementation of launch matrix
- Appointed key distributors and strategized GTM/RTM plans to enhance market coverage.
- Achieved business growth of 200% from USD 200,000 to USD 600,000 with increased coverage and proper utilization of budget.
- Continuous improvement in cost of sales to ensure better GP aligned with management objective.
- (FMCG Division)
Divisional Sales Head
Vista International Ltd.
08.2016 - 04.2023
- Managed USD 35M turnover business, overseeing manufacturing business of notebooks and stationery for pan Nigeria market and industrial paper in select markets in Nigeria.
- Led a team of 25+ sales, marketing, and operations staff across multiple regions.
- Sustained market share of 35 % in Vista campus notebooks with strategic market planning and execution.
- Developed a USD 5M stationery Ball pen brand, starting with market research and pricing strategies, delivered 200 % growth YOY.
- Launched Vista range of ball pen products in all over targeted market, within 3 years of operations, Vista ball pens achieved 23 % market share.
- Design customer loyalty program by annual & monthly target setting for key distributors and team.
Senior Sales Executive (TM&D)
ITC Limited
05.2011 - 06.2016
- Managed sales and marketing for ITC's personal care from 2011 to 2013 and stationery
- Launched key products like Fiama Di Wills, Vivel, and Superia in multiple regions.
- Increased business by targeting rural markets and expanding network coverage with appointments of stockists in the Dehradun area.
- Classmate brand stationery products like Ball pens, Pencils, Geometry boxes achieve 300 % growth in Haldwani region from 15 lakhs to 62 lakhs.
- Appointed key distributors in Haldwani, Rudrapur, Khateema., Agra, Mathura etc. to achieve S&D and AOP objectives
Sales Team Leader
Procter & Gamble
05.2010 - 04.2011
- Achieved 79% year-on-year sales growth, increasing monthly sales from INR 16L to INR 29 L.
- Handled cash & carry business operations, ensuring timely collections and smooth client service.
- Built long-term trust with distributors, expanding the market presence significantly.
- Handled sales and distribution of all range of products portfolios like Laundry, Hair care, Skin care, Women hygiene, Baby care, Oral care & OTC.
- Handled brands sales, merchandise and distribution of Ariel, tide, Head & shoulder, Pantene, Wella kolestin, Olay, Whisper, Pamper, Oral B, Vicks etc. with 17 sales and marketing personnel.
Sales & Marketing Executive
MLA Group of Industries
05.2009 - 04.2010
- Expanded the business by acquiring new B2B clients, generating INR 20L in additional revenue.
- Covered regions including Gujarat, Maharashtra, Goa, and Karnataka for business development.
- Managed client relationships and ensured timely delivery of products.
Education
PGDM - Marketing & International Business
ITS Ghaziabad
01.2009
M.Sc. - Mathematics
Kanpur University
01.2007
B.Sc. - Mathematics & Chemistry
Kanpur University
01.2004
Skills
Business Strategy & Market Penetration
Sales Forecasting & Budgeting
Team Leadership & Motivation
Key Account Management & CRM
Go-to-Market (GTM) Strategies
ERP & SAP Expertise
Timeline
Business Manager
Dabur International Dubai
04.2025 - 01.2026
Sales Manager
Shalina Healthcare
05.2023 - 05.2024
Divisional Sales Head
Vista International Ltd.
08.2016 - 04.2023
Senior Sales Executive (TM&D)
ITC Limited
05.2011 - 06.2016
Sales Team Leader
Procter & Gamble
05.2010 - 04.2011
Sales & Marketing Executive
MLA Group of Industries
05.2009 - 04.2010
PGDM - Marketing & International Business
ITS Ghaziabad
M.Sc. - Mathematics
Kanpur University
B.Sc. - Mathematics & Chemistry
Kanpur University
Personal Details
Languages: English, Hindi, Basic French, and Basic Spanish (Learning)