Amit Kumar Sharma
Mumbai
Summary
Cluster Head with a strong background in developing long-term business strategies and driving growth for Aditya Birla Sun Life Asset Management Co. Ltd. Achieved notable increases in AAUM market share and branch rankings through effective channel management and team leadership. Expertise in mentoring teams and enhancing AUM in competitive markets. Focused on advancing business transformation and expanding market reach through strategic execution and effective communication.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Channel Head - MFD Mumbai
Aditya Birla Asset Management Pvt Ltd.
Mumbai
09.2023 - Current
- Managed relationships with key partners through regular performance reviews.
- Implemented loyalty programs to reward top-performing channel partners.
- Optimized sales strategies to effectively acquire and retain customers.
- Maintained detailed records of sales activities, analyzing trends for improvements.
- Identified new channel opportunities, negotiating contracts to enhance market presence.
- Motivated sales staff to refine strategies using competitions and personalized coaching.
- Facilitated communication between internal teams and channel partners for goal alignment.
Cluster Head - Thane, Kalyan, Vashi & Panvel
Aditya Birla Sun Life AMC Ltd
Mumbai
04.2022 - 09.2023
- Achieved target results through effective team collaboration.
- Managed complaints with calm communication and strategic problem-solving.
- Maintained clean, safe working environments to minimize accident risks.
Cluster Head - Western UP & UK
Aditya Birla Sun Life Asset Management Co. Ltd
Moradabad
04.2020 - 03.2022
- Developed long-term business strategies for Western UP & UK Cluster across 12 locations to maximize profitability.
- Drove business growth by enhancing distribution channels including MFDs, NDs, and private banks.
- Implemented targeted initiatives to promote mutual fund products, expanding client accounts and achieving set objectives.
- Mentored team members consistently, leading large teams and facilitating career advancement opportunities.
- Achieved qualification for International Sales Explorer Contest with 10-member team, the highest from one cluster nationally.
- Secured maximum qualifiers across regions for various MFD initiatives, achieving 11% AAUM market share in MFD segment.
- Improved AAUM market share by 444 basis points this fiscal year through increased SIP count and amounts exceeding 30.00%.
- Successfully retained valuable team members amid industry turnover, promoting deserving colleagues to new roles.
Branch Manager - Agra
Aditya Birla Sun Life Asset Management Co. Ltd
04.2016 - 03.2020
- Strategizing the long-term business directions of the given region Agra, Aligarh, Mathura (Emerging Market), Firozabad (Emerging Market) with adjoining areas to ensure maximum profitability in line with organisational objectives.
- Driving business growth through across channel (IFA’s, ND’s, Pvt Bank’s, Alternate Channel’s & Direct Customers).
- Identification & penetration of new market segments for attainment of targets with a view to optimize revenue.
- Analysing business and identify opportunities for growth - cascade the same to relevant stakeholders.
- Branch rank improvement along with SIP market share improvement for Agra, Aligarh, Mathura, Firozabad etc by 2 ranks each.
- IFA’s driven market Agra territory & mapped relationship AUM scale up from 208.64 Cr to 766.46 Cr.
- AAUM Market share changed significantly at Agra Aligarh Mathura & Firozabad by 350 Bps in last 3 years (March -16 to Mar-19) and featured in prestigious annual awards twice in a row.
Deputy Manager
Aditya Birla Sun Life Asset Management Co. Ltd
Kanpur
08.2011 - 03.2016
- Strategizing the long-term business directions of the given region to ensure maximum profitability in line with organisational objectives.
- Driving business growth through identification & penetration of new market segments.
- Empanelled and activated few big counters resulted in increasing branch AUM as well the tune of more than 70 Cr.
- Special mention one of the most challenging and critical IFA’s market Kanpur mapped relationship AUM scale up from 100 Cr to 320 cr.
- Got phenomenal response from spoke location in terms of AUM increment and activation both like Banda, Kannauj, and Farukhabad etc.
Assistant Manager
JM Financial Asset Management Pvt. Ltd
Moradabad
11.2007 - 07.2011
- Generated over 400% growth in branch AUM during initial year of service.
- Successfully closed all NFOs for 2007-2008 via IFAs, NDs, and banks.
- Expanded live SIP book size to 850 by March 31, 2008.
- Provided exceptional customer service and maintained strong account relationships.
- Promoted diverse product and service offerings to increase market penetration.
- Facilitated prompt follow-up on customer inquiries and leads generated.
- Achieved maximum month-over-month activations through strategic management.
- Oversaw branch and team management to ensure operational excellence.
Education
Master of Business Administration - Marketing
TMIMT
Moradabad, U.P., India01.2005
Bachelor of Science -
Govt P G College Obra
Sonebhadra, U.P., India01.2003
Skills
- Sales and business development
- Channel management
- Team leadership
- Direct and indirect sales
- Analytical problem solving
- Decision making
- Team building
- Business transformation
- Execution skills
- Persuasive communication
- Business strategy
- Market penetration
- Mentorship
- Customer acquisition
- Business growth
Certification
NISM-Series-XXI-A: Portfolio Management Services (PMS) Distributors Certification
NISM-Series-V-A: Mutual Fund Distributors Certification (Advisor Module) Examination
Custom Section
Sales & Business Development, Channel Management, Team Management, Direct & Indirect, Excellence in Analysis and Problem Solving, Decision Making Skills, Result Oriented Team Builder, Transforming Business Requirements, Skilful Execution, Persuasive Communicator
Personal Information
- Hobbies: Listening Music, Watching Movies, Playing Badminton
- Father's Name: Late Mr. Samar Nath Sharma
- Mother's Name: Late Mrs. Maya Sharma
- Date of birth: 1982-09-07
Timeline
Channel Head - MFD Mumbai
Aditya Birla Asset Management Pvt Ltd.
09.2023 - Current
Cluster Head - Thane, Kalyan, Vashi & Panvel
Aditya Birla Sun Life AMC Ltd
04.2022 - 09.2023
Cluster Head - Western UP & UK
Aditya Birla Sun Life Asset Management Co. Ltd
04.2020 - 03.2022
Branch Manager - Agra
Aditya Birla Sun Life Asset Management Co. Ltd
04.2016 - 03.2020
Deputy Manager
Aditya Birla Sun Life Asset Management Co. Ltd
08.2011 - 03.2016
Assistant Manager
JM Financial Asset Management Pvt. Ltd
11.2007 - 07.2011
Master of Business Administration - Marketing
TMIMT
Bachelor of Science -
Govt P G College Obra