Amit Ranjan Sharma

Leading the end-to-end sales and marketing function for SPD Readymix Concrete Pvt Ltd with full P&L accountability. Responsible for strategic planning, business development, client relationship management, and revenue growth across multiple customer segments.

Key Responsibilities:

• Developed and implemented growth strategies to increase market share and revenue across institutional, infrastructure, and retail segments.
• Spearheaded business development by identifying new project opportunities, engaging with key decision-makers, and closing high-value deals.
• Built strong relationships with architects, consultants, contractors, and government officials to influence project specifications and secure repeat business.
• Led the launch and promotion of value-added products such as waterproof concrete, high-strength mixes, and fiber-reinforced concrete to differentiate SPD in a competitive market.
• Directed the sales team, set clear performance targets, and drove accountability through structured reviews and field coaching.
• Collaborated with the operations and plant teams to ensure timely delivery, product quality, and adherence to safety protocols at construction sites.
• Formulated pricing strategies and approved client quotations, balancing profitability and competitiveness.
• Utilized CRM tools and market intelligence to monitor pipelines, track leads, and forecast demand.
• Conducted monthly reviews with management, reporting on sales performance, competitor activities, and customer feedback.

Key Achievements:

• Achieved double-digit volume growth within the first two quarters.
• Penetrated new project sites and added multiple key accounts in real estate and infrastructure.
• Reduced customer churn through improved service and proactive engagement initiatives.

• Promoted to Area Sales Manager, responsible for leading sales operations across Odisha and Guwahati regions.
• Managed and mentored sales teams, driving performance and achieving sales targets in both regions.
• Developed and implemented region-specific sales strategies across government, industrial, contractor, builder, and individual segments.
• Led client and corporate presentations, securing key product specification approvals from architects, structural consultants, and government bodies.
• Conducted comprehensive site safety and risk assessments, ensuring safe and compliant concrete delivery.
• Spearheaded market segmentation efforts and developed targeted marketing strategies to maximize market penetration.
• Maintained and enhanced CRM systems, ensuring effective customer engagement and follow-up.
• Proposed technical solutions, and promoted value-added product offerings to clients during my visit.
• Coordinated closely with Plant Managers to ensure timely and efficient delivery of products, maintaining high levels of customer satisfaction.
• Ensured timely payment collections and actively gathered customer feedback to improve service quality and client relationships.
• Key Achievements:
• Recognized as a Top Performer three times in the East Zone.
• Successfully exceeded sales targets and revenue generation goals multiple times.
• Actively promoted the concept of cement and RMC in the market.

• Progressed through multiple roles with increasing responsibility, from Assistant Sales Officer to Deputy Manager-Sales.
• Achieved significant sales growth and expanded market presence in different territories.
• Built and maintained strong relationships with key customers, contractors, and government engineers.
• Led pre-sales activities, developed proposals, and delivered technical solutions based on customer needs.