With 17 years of experience in marketing, sales, merchandising, product development, supply chain management, margin analysis, and man management, as well as apparel cost and product development, I have developed a strong skill set as a general manager. My expertise lies in effectively managing the entire sales and marketing function with a key focus on customer satisfaction and service by optimizing resource utilization. I am resourceful in market forecasting and quick to identify and formulate strategies to exploit business opportunities. Throughout my career, I have demonstrated a proven track record in executing global purchasing strategies, optimizing supplier relationships, and ensuring timely and cost-effective production. Additionally, my strong leadership skills have enabled me to effectively manage remote teams and establish strategic partnerships with suppliers to drive sustainable and profitable business growth.